Boost Business with a Professional We’ve Moved Email Template

Relocating your business is no small feat, but a professional “we’ve moved” email template makes it easier to turn customers into enthusiastic supporters who feel invested in your new chapter of growth. This comprehensive guide will explore must-know strategies for creating targeted, high-converting relocation announcement emails. Get ready to learn pro tips for designing visually engaging templates, writing compelling subject lines, personalizing your message, and promoting your upgraded location with strategic follow-up. With the right email announcement game plan, you can masterfully navigate this transition while strengthening customer relationships along the way.

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Why Send a We’ve Moved Announcement

Moving your business to a new location is an exciting milestone! But if clients show up at your old spot searching for you, the excitement can fade fast. Sending a professional “we’ve moved” email is a simple way to maintain relationships and get customers enthused about your upgraded space.
First and foremost, the email notifies customers that your address has changed. Even long-term patrons may need a reminder of your new coordinates. If they just have your old info on file, they could mistakenly go to an empty building wondering where you went.

That’s why 73% of small business owners say a we’ve moved email is the most effective method for alerting customers of a relocation. Compared to social media or website updates alone, an email directly lands in their inbox so they immediately know what’s up.

Beyond just relaying logistics, a relocation email keeps connections strong during a transitional time. Moving disrupts normal operations, so customers may experience a temporary gap in service. For example, you may need to pause orders or appointments during packing and unpacking.

A personalized email reassures patrons that you still value their business, even if a brief pause occurs. It also gives a clear timeline of when regular operations will resume, so they know what to expect. This retains trust and goodwill.

Additionally, a we’ve moved notification builds excitement about your upgraded space. You likely chose the new spot because it benefits the business in some way, whether it’s increased capacity, better location, or modern amenities.

An announcement email allows you to spell out those perks. Getting customers enthused about the improvements makes them eager to visit and see them first-hand.

For example, you could highlight:

  • More convenient location near public transportation
  • Larger store or expanded inventory
  • Comfier waiting area with free WiFi
  • Eco-friendly building with solar power
  • Brighter, more modern decor

Whatever the reason, flaunt it! This email is a chance to generate buzz and potentially attract new local customers too.

Speaking of exposure, a we’ve moved email also helps your SEO if you update your address on places like Google My Business. The notification provides a link between your old and new location so all your past reviews and authority transfer over.

Without it, Google may see you as an entirely new business when you relocate. But connecting the dots with an email helps search engines understand you simply moved.

Lastly, the email acts as a public record of your relocation date. If any legal or compliance issues arise later, you have documentation of when you officially transitioned locations.

So you see, a quick email does so much more than relay your new address. It strengthens relationships, sparks excitement, aids your SEO, and covers your behind in case of problems down the road!

Other options like social media, signage, or waiting for customers to notice on their own just aren’t as effective. A personalized email tailored to different audiences truly hits the mark.

But how do you ensure your email templates do all those great things? Here are some quick tips:

Grabbing Their Attention

  • Put “We’ve Moved!” or “New Address” prominently in the subject line so they instantly know what it’s about when it lands among the sea of emails.
  • Start with an upbeat announcement expressing how excited you are about the new chapter for your business.
  • Use a visual design with your company colors/branding so it catches the eye.
  • Include at least one image of your new location so they immediately see your upgraded digs.

Clear Logistics

  • State your exact new address clearly right up front.
  • List your updated phone number, website, and other contact details.
  • Share when you officially moved and when you’ll be ready for business as usual.
  • Provide helpful details like parking instructions or where to enter.

Standout Benefits

  • After covering the logistics, dive into the perks of why the new spot perfectly fits your business needs.
  • Use bullet points to highlight the most exciting features and improvements.
  • If you want customers to take a specific action, use a bold call-to-action button to drive visits, orders, appointments, etc.

Friendly Tone

  • Even though it’s an announcement, speak conversationally like you’re talking to a friend.
  • Thank customers sincerely for their past business and support during the transition.
  • Show that you care about maintaining your relationship by inviting them to come see your new place.

Follow Up

  • Send a few reminder emails after your main announcement to notify stragglers who may have missed it.
  • Once open, send another email to request feedback about their first experience at your new spot.

Get your move noticed with a polished email template. Now that you know why they’re so important and how to make yours shine, you can confidently announce your upgraded location!

Who Needs to Receive the We’ve Moved Email

You likely interact with several key groups that should be looped in about your upcoming office relocation or store move. But who exactly should make the recipient list for your “we’ve moved” email template?
The main categories are:

  • Long-term customers
  • Recent customers
  • Vendors/partners
  • Newsletter subscribers

Read on to see why each group needs to know your new address and tips for customizing your email template for them.

Long-Term Customers

These loyal patrons have been visiting your business for years. They feel familiar with your old spot, so suddenly showing up to find you gone would be quite puzzling!

An email reduces frustration and keeps their business so they don’t just go to a competitor out of confusion. Highlight your appreciation for their continued support over the years.

You may also want to explain improvements the new location offers specifically to better serve long-term regulars. For example, more parking, faster service, reserved spots for VIPs, member perks, etc. This gets them excited to check out the new perks.

Recent Customers

Newer customers who have just discovered your business also need a heads up. They likely don’t have your location ingrained in their mind yet.

If they swing by your old address and find you gone, they may assume you closed shop and take their business elsewhere. Don’t lose them from the get-go. Send a quick “we moved” email so they know where to go, especially if they have plans to return soon.


Suppliers, consultants, agencies and other partners are a must for the email list. They may need to ship items or physically access your office.

Give them ample warning so they can update logistics like delivery routes without hiccups. You don’t want key materials delayed because a vendor didn’t know your address changed.

For partners that visit your office, also give parking and entry details. Mistakenly going to the old place first would waste their time and sour your collaborative relationship.

Newsletter Subscribers

Even if they don’t visit often, your overall subscriber list should be notified. They may save your address for future reference or tell friends your location.

Plus, the email keeps them engaged as active subscribers by showing your business is growing. This builds excitement and trust in your brand as they see you expand to a better space.

For all these audiences, tailor details to their specific needs:

  • For far away customers, focus on how your online purchasing will still be seamless.
  • For local patrons, share specifics like new parking areas and landmarks nearby to make visiting easy.
  • For vendors, cover shipping and delivery logistics clearly upfront.
  • For general subscribers, keep extra short since they likely won’t visit.


Your team is arguably the most critical group for relocation emails. After all, their entire commute and workplace is changing dramatically! They deserve ample notice and ample details.

Send the initial email announcing the move at least 1-2 months in advance if possible. This gives them time to rearrange schedules and transportation if needed.

Follow up regularly with updates leading up to the move date. Create a shared online project board staff can reference 24/7 as plans evolve.

Address key concerns in your emails like:

  • How their daily routine may change, including arrival and departure procedures
  • Where to park at the new office if relevant
  • When time off can be taken for packing and unpacking
  • Who to direct move-related questions to
  • Where their new desk or workstation will be located
  • How the new office layout and floor plan compares to the old
  • Any new equipment, technology or programs they’ll need to learn

Don’t bombard with minutiae, but provide the essentials to get a feel for how work life will change. Having a say via surveys also helps them embrace the new office.

And after relocating, send a quick email welcoming them to their new workplace. Ask for feedback on any areas that need improvement as they settle in. Listen to their input to make the space as enjoyable and productive as possible.

Former Customers

You may also decide to inform past patrons who have not visited in quite some time. Even if they have been inactive, hearing you moved to an upgraded spot may incentivize them to give your business another try.

It also prevents them from telling others your old location if they still think that’s current. They will share the right place if they get your “we’ve moved” email.

When to Exclude Contacts

Avoid sending the mass email to:

  • Prospects and leads you’re courting – They likely haven’t visited yet anyway, so announcing a location change is premature. Continue nurturing them first.
  • Former employees – Your current team needs to know. But no need to update those who have moved on.
  • Sporadic or one-time customers – Unless they purchased very recently, the email is not worthwhile if they only visited once awhile back.
  • Members of the general public – Anyone loosely aware but not really a past customer does not need a “we’ve moved” notification.

In summary, focus the bulk emails on active stakeholders with a vested interest in your new location. Customize details based on their relationship and likelihood to visit again. With the right targeting, your email provides a valued service while getting customers excited to swing by your upgraded space!

When to Send Out We’ve Moved Emails

Timing is everything when announcing your office relocation or store move. Send too far in advance and recipients may forget. Send too late and they’re left confused by your sudden disappearance.
To maximize the impact of your “we’ve moved” emails, follow this general timeline:

Here’s a breakdown of why this schedule works best:

1 Month Before – Notify Staff

Employees need ample notice to process how their commute, parking, daily routine, and work environment will change.

A month provides enough time for them to make preparations like coordinating carpools, researching public transit options, and requesting schedule tweaks if needed.

Any less and you risk them feeling rushed or resentful about abrupt disruptions to their lifestyle.

After the initial heads up, continue sending regular update emails leading up to move day. Keep communication open so they feel involved.

2-3 Weeks Before – Notify Customers

A three week advance warning hits the sweet spot for customers. Most people don’t look at their calendars too far out.

Any earlier than 3 weeks and they may forget your new address altogether by the time moving day actually rolls around.

But alerting them fewer than 2 weeks before makes it hard for them to reschedule appointments or visits that were already booked for your old location.

Three weeks gives them time reorient plans while still remembering the details come move day. Partners who ship materials to you may need a little longer lead time of 4-5 weeks.

After Moving – Follow Up

No matter how smoothly it goes, some customers will slip through the cracks of an office relocation. Their busy lives make it easy to miss an email.

That’s why it’s smart to send follow-up reminder emails even after you’re settled into your new space.

Reiterate the basics like:

  • Your new address
  • Directions or parking changes
  • When you reopened for business

These simple “We’re moved, come check out our new home!” nudges increase your odds of retaining each customer while refreshing your location in their mind.

Beyond reminders, sending a post-move feedback survey helps identify any areas of the transition that could have been smoother. Customers appreciate your effort to improve their experience.

Time the follow-up sequence thoughtfully based on how frequently each customer visits. For example:

  • Monthly visitors should get a reminder 1 month after moving at the latest.
  • Weekly patrons may only need a reminder after 2-3 weeks.
  • Daily customers likely knew of your relocation ASAP but could still get a quick follow-up.

With the right timeline tailored to each audience, your “we’ve moved” emails maintain relationships despite the upheaval of relocating. Everyone feels like a valued part of the process when you keep them informed.

We’ve Moved Email Template Best Practices

Creating an effective “we’ve moved” announcement email is about more than just stating your new address. To truly connect with recipients and get them excited about your relocated business, keep these best practices in mind:

Include New Address Clearly

This may seem obvious, but you’d be surprised how many businesses bury the lead in their relocation emails. Don’t make customers hunt for your new location details!

List your new street address, city, state, zip code, and any relevant unit/suite number prominently right up front.

For extra clarity, try formatting it offset from the body text, in a callout box, bolded, underlined, or even map it visually.

Don’t make this vital info hard to find sandwiched somewhere in a dense paragraph.

Share Exciting Reasons for the Move

Next, explain the “why” behind your upgraded location so customers grasp the benefits. Are you gaining more elbow room for inventory, better catering to client needs, taking advantage of foot traffic, or something else?

Whatever your reason, share it proudly! This builds hype and gives them insider perspective into how the move fuels growth.

For example, explain how the new space allows you to:

  • Accommodate more customers at once
  • Offer expanded product selections
  • Upgrade technology and equipment
  • Host public events
  • Reduce order processing times
  • Access major transportation lines

Any tidbits that showcase how the move empowers you to better serve customers gets them onboard. These insider insights make them feel valued as you reveal strategic plans.

Highlight Standout Benefits of New Spot

Along with the behind-the-scenes rationale for relocating, also highlight perks that customers will experience directly.

How will their time spent at your new digs improve over the old place? Maybe it’s faster service, trendier decor, comfier waiting areas, validation for their parking, or free treats?

Emphasize 2-3 top advantages that apply across your entire customer base. Then list any specialized upgrades specific customer segments will appreciate.

For example, families may like your new playground area while business pros would appreciate your upgraded WiFi and conference rooms. Speak to different audiences.

This builds anticipation so customers not only understand the move, but eagerly look forward to visiting and enjoying the perks firsthand.

Prominently Display Updated Contact Details

Be sure to also list any phone number, website URL, or email address changes resulting from the office relocation or store move.

These details sometimes get overlooked, leaving customers fumbling to find how to reach you at the new spot.

To avoid this frustration, reiterate all contact channels prominently within the email.

Double check that any info you list like website URLs, phone numbers, and mailing addresses are indeed updated and active for the new location. The last thing you want is for the email to list outdated details by mistake.

Also guide customers on the best method to reach you if channels are changing. For example, if you’re newly offering live chat for customer service, point them towards chatting online versus calling your customer support number.

Keep Tone Positive and Excited

A move brings lots of new possibilities worth celebrating, so use an upbeat, enthusiastic tone throughout the email. After all, this is happy news, not an obituary for your old location!

Avoid sounding overly corporate. Use friendly language that conveys genuine human emotions, not a stiff form letter.

Great ways to strike an upbeat yet sincere tone include:

  • Starting with an enthusiastic announcement like “We’re moving and growing!”
  • Sharing how thrilled you are for this next chapter in your business journey.
  • Thanking customers from the bottom of your heart for their support as you expand.
  • Ending by saying you can’t wait to welcome them to your upgraded space soon.

This uplifting tone gets customers just as jazzed about the relocation as you are. They’ll feed off your optimistic energy, rather than dread disruptions.

Make Template Versatile for All Customers

Your exact wording should vary based on if you’re notifying loyal supporters of decades, recent patrons from a one-time sale, or subscribed newsletter followers who rarely visit in person.

Even if you don’t personalize each email, create unique templates tailored to different groups. But certain best practices remain universal across the board:

  • Speak conversationally, not formally.
  • Spotlight improvements that enhance their experience.
  • Give plenty of notice before your packing date.
  • Thank them sincerely for their continued business.
  • Provide details to ensure no hiccups in working with you.
  • Extend an invitation to visit the new spot soon.

Following template best practices helps reassure customers while getting them pumped about your big move!

Add Visuals of New Location

They say a picture is worth a thousand words. When announcing something as visual as a new office, take this to heart.

Include photos of your upgraded space right in the email template. Show off beautiful architecture, spacious interiors, convenient parking, plush waiting areas, state-of-the-art equipment, or any other Instagram-worthy highlights.

This gives customers a virtual tour so they can glimpse what awaits them. It also breaks up dense blocks of text for easier scanning.

Just be sure any photos you include are high quality, not blurry cell phone shots. Poor images can diminish your message, while crisp, professional ones add an extra punch.

If you’re permitting visitors at your new but still empty space pre-move, consider hosting a photographer for a few hours to capture attractive shots worthy of sharing.

Give Template Branded, Mobile-Friendly Design

Beyond just photos, elevate your entire email design to reinforce your brand, like:

  • Incorporate branded colors, fonts, and other assets
  • Insert your logo prominently
  • Use company imagery related to your services

This makes the email unmistakably from your business, even if images of the new space are generic.

Also optimize the template layout for mobile since many readers will view it on their phone. Use a single column, larger fonts, and text-focused visuals.

Test how it renders on mobile before sending so nothing is cut off or hard to read on a small screen. If you must prioritize desktop or mobile, focus on mobile.

Share a Moving Timeline or Checklist

If communicating with staff, vendors, or others playing an active role in your move, include a helpful timeline or checklist in your email template.

Define key milestones they should anticipate or prepare for. This might include:

  • When your last day of operations is at the old location
  • Date for clearing out furnishings and inventory
  • Any relevant closures, pauses in service, or other disruptions during the transition
  • When unpacking and setup of the new space will occur
  • When you’ll be open for business as usual at the new address

This spells out what staff need to do and when. They can better schedule personal obligations around the demands of moving.

For vendors, it helps coordinate efforts like final deliveries to your old address and initial shipments to your new address.

Bottom line, a detailed timeline sets clear expectations so everyone can stay on the same page.

Follow Up Post-Move

Your job doesn’t end once you hit “send” on your initial announcement email before relocating.

Follow up afterwards to provide value for customers such as:

  • Send a reminder email in case anyone missed your notice in overflowing inboxes.
  • Request feedback about their first experience visiting your new offices. Listen to suggestions on how you can improve.
  • Offer an incentive like a discount or free gift if they swing by within the first month at your new spot. This encourages visitors.
  • Share photos and videos giving them an inside look around your upgraded space if they have yet to experience it in person.
  • Notify them of any initial opening specials or events at the new location.

The follow-up emails show customers you’re committed to delivering an even better experience in your new home.

So there you have it — the total checklist for creating killer “we’ve moved” email templates that convert readers into enthusiastic visitors. Implementing these best practices across the board ensures no critical bases are left uncovered as you artfully announce your upgraded location.

Email Design Tips for We’ve Moved Templates

Beyond the words themselves, formatting your “we’ve moved” announcement for maximum visual appeal keeps it from blending into the endless stream of plain text emails.
Follow these design tips when creating your email template:

Use Company Colors and Brand Assets

Incorporate the same color scheme and fonts from your website and branding into the email template.

For example, use:

  • Your brand’s primary and secondary colors in the background, text, borders, etc.
  • Your branded fonts for the heading, subheads, body text and email signature.
  • Your logo prominently near the top as the email header image.

This makes the “we’ve moved” email unmistakably tied to your business. Even once in the spam folder, readers instantly know it’s an important update from your company.

Matching colors also trigger familiarity and recognition for customers used to seeing your visual identity regularly. It feels natural rather than overly salesy.

Include Images of the New Location

Nothing tells the story of your office move like eye-catching photos. Use images to tease the new amenities and architecture that await customers.

Possible photo additions include:

  • Exterior of the modern new building
  • Spacious new reception and waiting areas
  • Renovated areas like bathrooms or technology
  • Special features like a coffee bar or game lounge
  • Inside looks at your upgraded equipment
  • Parking lots, nearby city attractions, room numbers, etc.

Images break up dense text and give readers a virtual tour, bringing your new space to life.

Just be sure any images are high-quality and brightened/color-corrected to look appealing. Low-quality pics can diminish your upgraded brand image.

Make Critical Info Prominent and Easy to See

Despite great images, the core details like your new address must remain easily scannable rather than buried in paragraphs.

Make your new address standout by using:

  • A larger bolder font
  • Underlines or color highlights
  • A text box or different background color

Do the same for any newly updated phone numbers, website URLs, email addresses or other vital contact information.

This allows customers to quickly spot the must-know changes without hunting through blocks of text.

Keep Readable Line Length

Layout your template in a single column with concise paragraphs for the best readability.

Lines spanning the full width of an email can strain reader’s eyes, especially on mobile. Shorter line lengths are easier to scan.

Aim for 50-60 characters max per line.

Also use plenty of white space between paragraphs and sections. Crowded walls of text are overwhelming.

Use Reader-Focused Email Structure

Organize your template following the natural flow of how readers will look for info:

  1. Upfront – New location details
  2. Mid – Reasons for the move and benefits
  3. End – Contact information

Putting critical details like your address first allows readers to access the info they urgently need immediately, rather than having to search through lots of backstory just to find your new coordinates.

Save nonessential background details for the middle or end.

Size Images Responsively

As you add photos, make sure they resize proportionally on mobile devices.

Images sized too wide can require annoying scrolling back and forth to see the full width. They should condense in size automatically based on the screen width.

Always preview your template on an actual mobile device. Things can look very different on a desktop versus phone screen. Mobile optimization is a must these days.

Use Effective Contrast

Stick with high-contrast color palettes that are legible regardless of device.

For example, pair:

  • Black or dark blue text on a white or light gray background
  • White or yellow text on a black or dark blue background
  • Black text on a muted pastel background

Low contrast combos like light gray on white are easy to misread, especially for email recipients with vision impairments. Maximize clarity.

Include Clickable Call-To-Action Buttons

Calls-to-action encourage customers to check out your new place. Make them obvious with clickable buttons versus plain text links.

For example, try buttons that say:

  • Come See Our New Place!
  • Book an Appointment
  • Get Directions
  • Schedule a Call

This drives action better than subtly suggesting they visit your website for info in the body text. Make it foolproof.

In summary, a visually appealing design showcases your new modern offices or upgraded location. Use these pro tips to make critical info ultra-clear while giving customers a preview of your fresh new space.

Tools to Create A Polished We’ve Moved Email

Relocating your business is hectic enough without struggling to craft well-designed emails from scratch.
Luckily, user-friendly tools make it simple to create polished, professional-looking we’ve moved email templates in minutes.

Check out these options to save time while still personalizing an eye-catching announcement:

Easy-to-Use Templates

Rather than formatting emails completely manually, start with pre-made templates tailored for announcing a location change.

Sites like Venngage offer professionally designed templates covering logistics like:

  • Your new address
  • Updated contact information
  • Moving timeline and dates
  • Space for images
  • Call-to-action buttons
  • Branded colors/fonts

Then simply plug in your specifics. Add your company logo, switch out imagery, insert your exact wording, and customize other details to suit your situation.

With the framework already complete, creating a visually appealing, on-brand announcement email takes a fraction of the work.

Drag-and-Drop Email Editors

Rather than limiting you to pre-set templates, drag-and-drop email builders give you total creative freedom while still simplifying formatting.

Options like BEE or Pabbly make it easy to:

  • Swap layouts and columns
  • Drag in eye-catching photos
  • Choose colors/fonts matching your brand
  • Insert shapes, icons, dividers
  • Embed video
  • Add clickable buttons

You get full control to handcraft a unique design aligned to your brand’s visual identity. No coding or HTML skills required!

Custom Email Design Apps

For maximum personalization beyond pre-made templates, try a design-focused email creation platform like Postcards.

It allows you to:

  • Arrange text boxes, images, buttons, and other elements anywhere with drag-and-drop ease.
  • Access 50+ font options to harmonize with your brand identity.
  • Incorporate color palettes and styles that reinforce your visual branding.
  • View your updates instantly with a live preview as you design.
  • Collaborate with team members in real-time on the template.

The end result is a completely one-of-a-kind announcement email conveying your unique brand personality, not a cookie-cutter template.

Tips for Choosing Design Software

With so many options out there, keep these factors in mind when selecting email design tools:

  • Your design skills – If you’re less tech-savvy, prioritize easy-to-configure templates over customization.
  • Branding capabilities – Look for ways to match fonts, colors, and assets to your existing visual identity.
  • Collaboration features – Ability to comment and edit together in real-time streamlines teamwork.
  • Customization range – Templates offer speed; drag-and-drop provides flexibility; robust platforms enable full personalization. Assess your needs.
  • Mobile responsiveness – Ensure it optimizes emails for mobile screens with responsive design.
  • Deliverability monitoring – Track open and click-through rates to refine your messaging.
  • Contact management integration – Syncing your contacts enables easy email sends to your list.

Prioritize whichever features fit your specific email design and delivery needs, whether it’s ease-of-use, flexibility, or total creative freedom.

The right tools empower you to quickly craft engaged audiences with a design-forward email announcing your upgraded location. Put your best foot forward!

Subject Line Tips for We’ve Moved Emails

No matter how spectacular your email design, a dull subject line can prevent it from ever being opened in the first place.
Craft compelling subject lines that grab readers’ attention, clearly convey your message, and avoid common spam filters.

Grab Attention

First, your subject line must instantly catch interest among endless inboxes. Otherwise, it risks being overlooked as yet another notification.

Compelling choices include:

  • “We’ve Moved!” – Directly announces the location change in an eye-catching manner.
  • “Our New Home Awaits You!” – Hints at an upgraded space to spark curiosity.
  • “Big News for [Company Name]” – Teases an important announcement from your brand specifically.
  • “Welcome to Our Upgraded Spot!” – Implies an improvement worth discovering.

The goal is to arouse just enough intrigue that recipients open rather than skim past your email.

Keep it Clear

Next, ensure readers instantly understand what the email is about from the subject line alone.

For example:

  • “Office Relocation Announcement”
  • “We’re Moving Locations – Here are the Details”
  • “Change of Address Notification”

This prepares them for what to expect so they aren’t surprised or confused upon opening the full email.

Subject lines should concisely summarize your key message. Save intriguing specifics for the body text.

Avoid Spam Trigger Words

Finally, avoid typical words that trigger aggressive spam filters leading to lost emails. Especially avoid:

  • Free – As in “Our New Offices Are Free to Tour!”
  • Offer – As in “A Special Offer Just for You!”
  • Deals or Discounts – As in “Deals Abound at Our New Store!”
  • Prizes or Cash – As in “Find Cash Inside Our New Shop!”
  • Unlimited or Guaranteed – As in “We Guarantee You’ll Love Our New Gym!”

Any sensational claims will likely flag your email as junk. Stick with clear, neutral wording.

For instance, rather than saying “Enjoy a Free Tour of Our New Offices!” simply state “New Office Sneak Peek Inside for Valued Customers”.

Let the content itself provide the details once opened, not the subject line.

In summary, irresistible subject lines — free of hyperbolic claims — make your “we’ve moved” announcement impossible to ignore. Master these best practices to ensure inboxes eagerly open rather than delete your email.

Personalize We’ve Moved Emails

Blasting generic “we’ve moved” emails to your entire contact list feels lazy and impersonal. Instead, incorporate personal touches to strengthen relationships during this transitional time.

Use First Name When Known

At the bare minimum, always address contacts by their first name if you have it in your database. For example:

  • Hi John,
  • Hey Sarah,
  • Dear Michael,

This makes it feel like an individual message, not junk mail merged en masse even if you use the same overall template.

Take this small step even with short announcement emails to occasional patrons. Those two extra seconds to insert their name pays dividends in forming a bond.

Reference Previous Interactions

For regular customers who visit frequently, add a personalized reference based on your service history together.

For example:

  • As one of our long-time regulars, we wanted to ensure you knew about our upcoming move.
  • We always look forward to your weekly visits for [services purchased] and wanted to keep you looped in.
  • Since you’re a monthly member, we wanted to share the news about our new fitness studio opening near your office.

This acknowledges your relationship in a meaningful way. It shows the move isn’t them becoming “just another number” as your business evolves.

Tailor to Different Audiences

Within the same email template, customize nuances in tone and details based on the recipient.

For example:

  • For closest contacts, take a super friendly informal tone. Include extras like fun photos of the move process.
  • For professional networks, keep details focused on business continuity and location logistics.
  • For online customers, focus on reassuring them ecommerce operations aren’t changing.
  • For local patrons, share specifics about parking, public transit, and navigating your new neighborhood.

Segmenting major groups avoids a disjointed one-message-fits-all approach. The right vibe for a close friend isn’t necessarily suited for an investor. Tailor accordingly.

Personalization Tips

Some additional pointers to personalize “we’ve moved” emails:

  • Manually write the subject line for VIP contacts versus generically addressing all customers.
  • Include distinct CTAs for different groups based on next steps you want them to take.
  • If relocating nearby, mention shared community ties and local landmarks.
  • Add personal photos of their favorite staff members they interface with.
  • Reference any feedback they’ve provided that guided your move.
  • Include special re-opening offers personalized based on their purchase history or interests.
  • Remind them of memorable past interactions at your old location.
  • Give VIPs an exclusive first look by sending a templated email before the general announcement.

Don’t let your big news get lost as an overly generic bulk message. A customized email makes patrons of every type feel special throughout the transition to your new space.

Follow Up After Sending We’ve Moved Emails

Your announcement email is just the starting point for customer communication before, during, and after relocating your business.
Follow up your initial notice with ongoing value to smooth the transition:

Send Timely Reminders

In the busy weeks surrounding a move, customers will inevitably overlook emails, no matter how engaging.

Combat this by sending periodic reminder emails to redistribute the news about your changed location in inboxes.

Stagger reminders across multiple weeks following your main announcement email. For example:

  • 2 weeks before move – “Just a Reminder – We’re Moving Soon!”
  • 1 week before move – “We’re Moving Next Week – Here’s What You Need to Know”
  • 1 week after move – “We’re All Settled Into Our New Spot – Come Visit!”

This gives readers multiple opportunities to absorb and act on your message.

Offer Specials to Incentivize Customers

Rather than just repeating the same info, use follow-ups to entice customers with:

  • Exclusive pre-opening sales for loyal regulars
  • Discounts or giveaways for visiting your new offices
  • Time-limited promos to encourage appointments and purchases
  • Free gifts for providing feedback on the new space

Special perks give past customers an extra nudge to rediscover your business post-relocation. New incentives reactivate their patronage.

Collect Feedback on New Location

Check back in with customers a few weeks after your grand opening to request candid reviews of the new customer experience.

This feedback helps you:

  • Identify areas for improvement customers want.
  • Double check all location changes are smooth for patrons.
  • Gather positive testimonials to promote your upgraded offices.
  • Bond with customers by showing their input matters.

Solicit reviews via email surveys, social media polls, or handwritten comment cards when they visit. Show you’re eager for constructive ways to better serve customers in your new home.

In summary, keep the insights flowing beyond a single announcement email before you relocate. Ongoing follow-up provides helpful reminders, tempting incentives, and valuable feedback as you put down roots in your new space.

Analyze Results of We’ve Moved Emails

Don’t just fire off your “we’ve moved” emails and call it done. Savvy businesses track results to refine future communication.
Key metrics to analyze include:

Track Open and Click-Through Rates

Email marketing software makes it easy to monitor:

  • Open rate – Percentage of recipients who opened the email.
  • Click-through rate – Percentage who clicked links within the email.

This reveals how compelling your subject line and content proves for motivating action.

If open rates are low, tweak your subject line to spur more interest. If click-throughs are low, strengthen your calls-to-action within the email body.

Review rates segmented by audience as well to tailor accordingly. For example, you’d expect higher engagement from a VIP patron than a one-time shopper.

Monitor New Customer Visits

Beyond digital metrics, track in-person visits to gauge how effectively your email spurs visits.

For example, monitor:

  • Traffic from your surrounding area versus further locales.
  • Number of first-time visitors who likely discovered you via the email.
  • Foot traffic changes pre- versus post-email send.
  • Any surge surrounding your grand reopening.

This shows how well your messaging translates to real-world conversions. Augment digital promotions if in-person visits underperform expectations.

Compare Metrics to Your Previous Location

Look at engagement for “we’ve moved” emails against past benchmarks at your old locale to identify positive or negative trends.

For example, compare:

  • Open, click-through, and unsubscribe rates
  • Appointments booked before versus after the move
  • Number of visits retained through your transition
  • Email list growth surrounding the move

If metrics dip, quickly iterate on engagement tactics before relationships fade. But growth could validate your move’s strategic purpose.

Use Insights to Refine Future Communication

Analyze results to guide ongoing emails after you’ve relocated.

For example:

  • If open rates differ across segments, adjust wording to better resonate with each.
  • If visits increased from a wider geographic range, expand email outreach targeting remote audiences.
  • If subscribers spiked surrounding the move, capitalize with consistent email nurturing.

Constant optimization ensures your modern location lives up to its potential by converting customers. Measure performance to keep emails sharp.

In summary, don’t fly blind. Use key metrics to guide continual refinements across email communication, engagement incentives, and location perks that customers value most in your new space. Data plus intuition is a winning combo!

Keep Contact Details Current

Once the doors open at your new location, the work isn’t done. Maintain accurate contact information across all customer touchpoints so you’re easy to find.

Update Websites and Profiles

Your website holds the virtual doorway to your business. Doublecheck it clearly displays:

  • The new address in website text, navigation, and/or a contact page.
  • An updated Google Map embed showing the correct coordinates.
  • Updated onsite driving directions reflecting the new area if applicable.

Also update online business directories like Yelp, Facebook, LinkedIn, and anywhere else patrons find you. Don’t let online remnants give the impression you permanently shuttered.

Create Email Auto-Responders

Set up auto-reply emails from your general company inbox, specific employee addresses, or support aliases to share your news:

Subject: We’ve Moved! Please Note Our New Address Below

Message: Thanks for your email. We recently moved locations. Our new address is [insert details]. For further assistance, please contact [name, phone, email]. We look forward to seeing you at our new location!

These automated replies inform anyone emailing your old business address of the change. You don’t have to sacrifice lead-nurturing during the shuffle.

Add New Address to Email Signatures

Don’t just update publicly visible profiles – also update personal email signatures of all staff.

Signatures offer visibility on every exchanged message. Add details like:

Jane Doe
Marketing Manager
[Your Company]
[Full new address here]
[Updated phone]
[Updated website]

Prominently displaying it cements the change customer-wide as employees correspond externally.

Update Voicemail Recordings

Re-record voicemail greetings to mention your new address. Callers who catch an outdated recording may hang up confused before leaving a message.

For example: “You’ve reached [company’s] voicemail. Please note we have moved locations and are now located at [new address]. Leave your message after the beep and we’ll return your call shortly.”

Update Printed Materials

Beyond digital platforms, audit any offline/print materials for traces of old information that require updates, like:

  • Business cards
  • Letterhead
  • Brochures
  • Flyers
  • Direct mail pieces
  • Print ads
  • Door/window signage
  • Packaging

Even small printed items like receipts and appointment cards need refreshed with new details. Don’t let your efforts promoting the new space be undermined by outdated remnants that slip through the cracks.

With consistent visibility across every customer touchpoint, you’ll present a unified brand front as customers rediscover you post-relocation.

Frequently Asked Questions

Relocating your business comes with many logistical questions. Here are answers to some top frequently asked questions about creating effective “we’ve moved” emails:

What details should I include in a we’ve moved email?

The key details to include are:

  • Your new street address, city, state, and zip code. Emphasize this info visually.
  • The effective date of your address change.
  • Updated phone number, website URL, or other contact info if applicable.
  • Concise reasons for the relocation and benefits of the new space.
  • Helpful move-in details like parking instructions or entry access points.
  • Next steps you want customers to take, such as rebooking appointments for your new office.
  • Appreciation for their continued patronage and invitation to visit the new location.
  • A friendly, upbeat tone even if logistics are still coming together on your end.

When is the best time to announce a business relocation?

Ideally, notify staff 1-2 months before the move so they can prepare. For customers, 2-3 weeks is ideal. This gives them time to redirect plans without forgetting details.

For vendors shipping materials to you, give 3-4 weeks notice to coordinate logistics adjustments.

Follow up reminder emails after moving in case anyone missed your initial announcement. Ongoing communication ensures no one gets left behind.

How can I make my we’ve moved email visual and engaging?

Some ideas include:

  • Using your brand colors, fonts, and logo
  • Incorporating photos of the new exterior, interior spaces, amenities, etc.
  • Calling out the most exciting updates in formatted callout boxes
  • Listing benefits in easy-to-scan bullet points
  • Adding clickable buttons for key CTAs like booking appointments
  • Optimizing the template for easy mobile reading
  • Being concise with paragraph lengths of only 1-3 sentences

What’s the best email subject line for a we’ve moved announcement?

Strong subject line options include:

  • “We’ve Moved!” – Direct and attention-grabbing
  • “Our New Offices Can’t Wait to See You!” – Hints at an upgrade
  • “Big [Company Name] News Inside!” – Teases important announcement
  • “Welcome to our New Location!” – Implies a fresh start

The optimal subject line arouses just enough curiosity to entice opens without giving everything away or sounding over-the-top.

How soon should I follow up with customers after emailing a relocation notice?

Follow up within:

  • 1 week reminding of the upcoming move if announced far in advance
  • 1-2 weeks after the move reminding in case they missed your initial email
  • 1 month after the move to request feedback on their first experience visiting

Ongoing follow-up provides value like reminders, exclusive offers, or soliciting reviews rather than just repeating the same message.

Should I customize emails or use a generic template for everyone?

Ideally, create unique templates tailored to different groups like:

  • Long-term loyal customers
  • Recent customers
  • Local patrons vs. national contacts
  • Newsletter subscribers who likely won’t visit soon

Personalizing subject lines, content tone, and CTAs based on the relationship makes a big impact.

What’s the best way to announce a relocation to employees?

For employees, give ample notice 1-2 months in advance via:

  • In-person or video announcements
  • Follow-up email with comprehensive FAQs
  • Regular email updates as move plans progress
  • Surveys to address concerns and gather feedback

Maximize transparency, provide platform for questions, share timeline, and highlight benefits.

How do I get customers excited to visit my new location?

Some ideas to build excitement include:

  • Highlight specific improvements over your old location
  • Offer special reopening deals and perks
  • Use visuals to let the new aesthetics speak for themselves
  • Note any nearby attractions like popular restaurants
  • Thank them sincerely for their loyalty through ups and downs

A warm outreach makes them feel valued, not inconvenienced, by your upgrades.

Ready to Notify Customers of Your Move?

Relocating your business is an exciting milestone, but promoting the move effectively takes strategy. Now that you know how to create targeted, polished “we’ve moved” emails to engage each audience, you’re ready to announce your upgraded location like a pro!
Let’s do a quick recap:

  • Send initial emails 1 month before for staff and 2-3 weeks before for customers so everyone has ample warning.
  • Bring your brand to life visually with logos, colors, and photos of the new space.
  • Personalize wording and offers based on the recipient’s relationship with your company.
  • Follow up repeatedly after moving day with value like reminders, deals, and feedback surveys.
  • Track open rates, click-throughs, in-person visits, and other key metrics to refine messages.
  • Update all online and offline contact information so you’re easy to find post-move.
  • Maintain an upbeat, sincere tone highlighting how the move benefits customers.
  • Provide helpful navigational details to ensure the transition goes smoothly.
  • Celebrate your big news while reassuring customers the excellent service they’re accustomed to remains unchanged in your upgraded location.

When executed strategically, your email announcement nurtures relationships despite the disruptions that naturally come with moving. It gets patrons excited to experience your new space filled with fresh potential.

So don’t leave it to chance that customers will eventually figure out your new address on their own. Send proactive communication to control the narrative on your own terms.

With the tips in this guide, you have all the tools to create on-brand, engaging emails announcing your relocation from start to finish. Now is the time bring your vision for a polished “we’ve moved” template to life using the software solution that fits your skills.

The doors are open at your new home – let your customers know they’re invited!

Here are some key takeaways from the article:

Key Takeaways

  • Proactively announce your office relocation or store move via email to maintain customer relationships. Don’t rely on them eventually noticing.
  • Send initial emails 1 month before the move for staff and 2-3 weeks before for customers to give ample heads up.
  • Include key details like your new address, updated contact info, moving timeline, and navigational tips.
  • Keep the tone positive by focusing on growth, not disruption, and thanking customers for their loyalty.
  • Make the email template highly visual with your brand identity and photos of the new space.
  • Personalize details based on the recipient’s relationship and preferences. Customers want to feel special, not forgotten in the shuffle.
  • Follow up repeatedly after moving day with value like reminders, special offers, and requests for feedback on their experience.
  • Track engagement metrics like open rates to refine your messaging and stay top-of-mind.
  • Update online and offline contact points with your new information so you’re easy to find.
  • Moving is an exciting time for your business. With a stellar email announcement strategy, you can turn customers into enthusiastic supporters who feel invested in your new chapter of growth.

Frequently Asked Questions

Who should receive a “we’ve moved” announcement email?

You should send announcement emails to active customers and contacts like long-term patrons, recent shoppers, vendors/partners, newsletter subscribers, and employees. Avoid contacting inactive or prospective contacts.

When should I send the relocation email?

Send emails 1 month before moving to employees and 2-3 weeks before to customers. Follow up reminder emails should also be sent after moving in case anyone missed the initial notice.

What should I include in the email content?

Include your new address, updated contact information, date of relocation, reasons for moving, benefits of new location, helpful navigational details, invitation to visit the new spot, and appreciation for their continued patronage.

How do I make the email template visually appealing?

Use your brand colors and fonts, images of the new location, formatted text callouts, bulleted lists, clickable CTA buttons, mobile optimization, condensed paragraphs, and plenty of white space.

What is a good subject line for a relocation announcement email?

Good subject lines grab attention (“We’ve Moved!”), convey key details (“New Location Announcement”), or create intrigue (“Big News Inside!”) while avoiding spams words like “free.”

Should I personalize the email content?

Yes, use first names when available and tailor details based on your relationship with the recipient and their preferences. Different groups merit a unique approach.

How can I get customers excited to visit my new location?

Highlight benefits over your old spot, offer special reopening deals, use visuals that showcase aesthetics, note nearby attractions, and thank them for their loyalty through the transition.

What metrics should I track?

Track open rates, click-through rates, website traffic, new customer visits, and how metrics compare to your previous location. Use insights to refine strategy.

How do I facilitate a smooth transition for employees?

Give them ample notice, provide a point-person for questions, share detailed timelines, offer surveys to gather input, highlight benefits, and keep them updated as plans progress. Maximizing transparency smooths the process.