Email marketing is a powerful tool for businesses to connect with their customers, but it can be challenging to ensure that emails are reaching their intended recipients. SPAM filters are designed to protect users from unwanted and potentially harmful emails, but they can also prevent legitimate emails from reaching their intended recipients.
To ensure that your emails are not marked as SPAM, it is important to understand how SPAM filters work and how to avoid using trigger words that can flag your email as potential SPAM.
In this article, we will explore the ultimate guide to avoiding email filters by providing tips on how to avoid SPAM words and ensure a high engagement rate for your email campaigns. We will discuss SPAM filters and their function, common SPAM words to avoid, and provide practical tips for avoiding SPAM in your email campaigns.
Whether you are a marketing professional or a small business owner, this guide will help you reach your customers’ inbox and increase your email engagement rate.
Key Takeaways
- SPAM filters are like security control at the airport for emails and SPAM words trigger these filters.
- Using common SPAM words in email copy, including subject lines, introductions, value propositions, call to actions, and email signatures, may harm deliverability.
- To avoid SPAM, it’s important to use a targeted list of prospects with verified email addresses, a lean campaign, personalized email copy, a properly warmed-up mailbox, an outreach domain with a good reputation, and a satisfying level of email engagement rate.
- Mystrika offers a solution to help users take their cold emailing to a new level, including a spam check feature to help avoid SPAM words.
SPAM Filters and Their Function
SPAM filters, which function as security control measures for emails, are designed to protect email users from unwanted or malicious content. These filters are typically implemented by Internet Service Providers (ISPs) and email clients, who use sophisticated algorithms to scan incoming messages for various indicators of SPAM, including specific words or phrases, suspicious attachments, and unusual formatting.
While SPAM filters are essential for protecting users from unwanted or harmful content, they can also be a source of frustration for legitimate senders, as emails that are flagged as SPAM may never reach their intended recipients. In fact, a plummeting open rate and sudden peak in bounced emails may indicate that emails are going to SPAM, which can have a significant impact on the success of an email campaign.
To avoid being flagged as SPAM, it is important for senders to understand the role of ISPs in spam filtering, and to take steps to ensure that their emails are authenticated and verified. This can be accomplished by implementing email authentication protocols, such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC), which help to verify the identity of the sender and ensure that the email has not been tampered with in transit.
In addition, senders should avoid using certain trigger words or phrases that are commonly associated with SPAM, such as ‘free,’ ‘guaranteed,’ or ‘click here,’ as these can trigger SPAM filters and cause emails to be flagged as suspicious. By understanding the role of ISPs in spam filtering and taking steps to ensure that their emails are legitimate and trustworthy, senders can increase the likelihood that their messages will be delivered successfully and avoid being flagged as SPAM.
Common SPAM Words to Avoid
Certain vocabulary terms commonly used in email subject lines, introductions, value propositions, call to actions, and email signatures may cause emails to be flagged as unwanted by email filters. These words are referred to as spam trigger words, and their usage can have a detrimental effect on email deliverability and ultimately, the success of email marketing campaigns.
Common spam trigger words in subject lines include terms such as promotion, best deal, free, sales, access, and more website visit. In introductions, words such as congratulations, direct marketing, solution, amazing, insurance, and mortgage can raise red flags for email filters.
When crafting value propositions, it is best to avoid using numbers and percentages as they can have the worst impact on deliverability. Call-to-action phrases such as guaranteed, free, apply, buy, act, click, and now are also commonly flagged as spam trigger words.
Email signatures containing words such as subscribe, click, visit our website, and marketing can also cause email filters to flag emails as spam. As spam vocabulary lists are constantly updated, it is important to avoid using percentages, numbers, and dollar signs in email copy.
By avoiding these common spam trigger words and using a personalized approach to cold emailing, email deliverability and the success of email marketing campaigns can be improved.
Tips for Avoiding SPAM
To improve email deliverability and mitigate the risk of messages being flagged as unwanted, it is crucial to create a well-targeted list of prospects with verified email addresses, personalized email content, and a properly warmed-up mailbox, like preparing for a marathon race that requires building stamina and endurance through consistent training.
Personalization techniques are an essential part of a successful email campaign. When crafting email content, it is important to take into account the recipient’s interests, preferences, and needs. This can be achieved through segmentation, dynamic content, and personalized subject lines. By tailoring content to the recipient, the email is more likely to be opened, read, and engaged with, thus improving its overall deliverability.
In addition to personalization techniques, email reputation management is also critical for avoiding spam filters. A good email reputation is built through consistent and relevant communication with the recipient. This can be achieved by avoiding spam words, sending emails only to opted-in subscribers, and monitoring email engagement rates.
By maintaining a high email reputation, the chances of messages being flagged as spam are reduced, and the overall deliverability of the email campaign is improved.