Why Your Google Workspace Emails Are Going to Spam and How to Fix It

Is your marketing mail from Google Workspace consistently winding up in the dreaded spam folder? Say goodbye to lost leads and wasted time. This comprehensive guide reveals the hidden forces sending your emails astray, plus easy tips to reclaim your deliverability.

You’ll discover why Gmail distrusts Google Workspace, how to diagnose your specific issues, and actionable steps to escape the spam trap for good. Boost opens, increase conversions, and never let great content go to waste. Time to gain back the inbox!

How to Diagnose Why Your Google Workspace Emails Are Going to Spam

So your recent email campaigns through Google Workspace consistently end up in the dreaded spam folder. How frustrating!

But don’t just blindly start changing random settings hoping for the best. Like solving any mystery, you need to carefully gather clues first.

By thoroughly analyzing and diagnosing your exact deliverability pain points, you can identify the root causes sending your mail astray. Then once you know the reasons, you can take targeted action to get your future emails safely to the inbox again.

Follow this 10-step diagnostic process to uncover why Gmail redirects your messages to spam:

Check Your Authentication Status

The first likely culprit is incomplete or improper email authentication. As covered earlier, authentication via SPF, DKIM, and DMARC records is essential for verified senders.

Checking your status is easy:

  1. Login to your domain registrar site to view DNS records.
  2. Search for a valid SPF record, starting with v=spf1 include:_spf.google.com ~all
  3. Check for a DKIM record containing a public key value.
  4. Look for a DMARC record, typically v=DMARC1; p=reject; rua=mailto:[email protected]

If any pieces are missing, that alone could trigger spam filtering. Use a setup guide to properly add the records.

For further validation, use a tool like MailTester to analyze authentication and get detailed diagnostics. Fix any remaining issues.

Assess Your Domain’s Reputation

The next step is to check your domain’s reputation, which directly influences inbox placement.

Signs of a poor reputation include:

  • High spam complaint rates
  • Excessive bounces
  • Low open and click rates
  • Lack of proper authentication

Use a free reputation checker like Mystrika’s Free Blacklist Checker to see if your domain appears on any blacklists. Even one listing is detrimental.

Next, comb through Google Workspace reports for clues:

  • Sender reputation – should be Excellent or Good
  • Spam complaint rates – under 0.1% is ideal
  • Bounce rates – aim for under 2% hard bounces
  • Engagement stats – opens over 20%, CTR above 5%

If your reputation needs rehab, focus on improving engagement, reducing complaints, and authenticating. Monitor progress over several months. Rome wasn’t built in a day and neither is a stellar domain reputation.

Review Factors That Impact Deliverability

Deliverability refers to your email’s ability to consistently reach the inbox. Many interconnected factors influence it:

  • Content relevance – Send information subscribers want
  • List quality – No inactive or unengaged contacts
  • Spam filter triggering – Avoid common red flags
  • Inbox provider trust – Domain, IP, and message reputation
  • Email design – Professional structure, formatting
  • Engagement – People open, click, reply, and share

Gauge the impact of these deliverability factors:

  • Review content quality – Ask subscribers for input on value
  • Assess lists – Refresh by reconfirming opt-in and pruning fat
  • Analyze email text – Use tools like MailTester to flag issues
  • Check sender reputation – Monitor metrics and blacklist status
  • Inspect message structure – Ensure professional look in different clients
  • Compare engagement rates – Aim for above 20% opens, 5% CTR

Pinpoint any weak points allowing spam filters to doubt you. Deliverability is a team effort across all aspects of your email program.

Analyze Your Email Content

Now do a deep dive into the email content itself. Spam filters closely analyze messages for questionable ingredients.

  • Scan for spam trigger words like “money-back guarantee” or “act now.”
  • Watch for ALL CAPS, over-punctuation, emoji overloads.
  • Ensure proper grammar and logical flow.
  • Check if links use accurate anchor text and point to related resources.
  • Look for balance between imagery and text. Use the 60/40 text-to-image ratio rule.

Also review subject lines. Avoid hype, odd punctuation, spammy keywords, or incoherent phrases. Well-written, relevant subjects boost open rates.

If needed, A/B test revised content on a subset of your list to compare results before sending widely. Message quality is the biggest lever for inbox placement.

Evaluate Your Email Design

Visual presentation impacts deliverability too. Check that your template meets these design best practices:

  • Works across all major email clients – Test on mobile, webmail, Outlook, etc.
  • Contains no broken images or faulty links
  • Provides both rich HTML and plain text versions
  • Limits style formatting like ALL CAPS, colors, or large fonts
  • Uses ample white space and clear layout
  • Clearly brands email with logo, colors, etc.

Also ensure proper header details, such as:

  • Matching display From name and email domain
  • Subject reflects content
  • Preview text accurately summarizes message

A clean, minimal, mobile-friendly template reassures spam filters the content is professional and legitimate.

Examine Your Shared IP’s Reputation

As a Google Workspace user, your emails send from pooled IPs with thousands of other senders. A few bad apples can ruin delivery for everyone.

Start by running your IP address through a reputation checker like MxToolbox. If blacklisted, you’ll need a new IP.

Next, compare your inbox rates when sending from your shared IP versus another address to determine impact.

If your IP’s reputation needs help, speak to your IT team about cycling to a fresh IP or evaluating a dedicated IP service. Shared IPs make avoiding spam tricky.

Audit Your Links

The placement and quality of links also raise red flags:

  • Check display URLs match destinations. No hidden redirects.
  • Avoid pointing to spammy sites. Stick to reputable domains.
  • Include unsubscribe and physical address links in content footer.
  • Limit link volume. Focus on one strong CTA per email.

Always drive traffic to relevant resources subscribers expect. Proper linking builds trust.

Review Your Permission-Based List

Even if your message checks all the boxes, you’ll trigger spam filters by emailing people without their explicit consent.

Scrutinize your list:

  • Remove any bought, rented, or scraped addresses. These guarantee unhappy recipients.
  • Reconfirm all subscribers opted into your emails. No assumptions.
  • Prune inactive contacts who haven’t engaged in 6+ months.
  • Immediately honor unsubscribe requests. No further emailing.

The highest inbox placement rates come from nurtured lists of people who truly want to hear from you. Confirm your subscribers actively gave their permission.

Confirm Your Email Includes an Unsubscribe Link

Giving subscribers control over their inbox experience is mandatory. But surprisingly, many Google Workspace emails lack a proper unsubscribe option:

  • Link labeled clearly as “Unsubscribe”, not “Click here”.
  • Placed visibly in the content footer.
  • Leads to a one-click unsubscribe confirmation page.
  • Honored instantly. Removed from your contact list.

Double check every email has an easy opt-out method. You wantsubscribers in control. Making unsubscribing accessible minimizes spam complaints and improves your reputation.

Verify Your Sender Details

Lastly inspect your email’s “From” details. Incomplete or inaccurate sender information instills distrust:

  • Ensure From name matches company name. Avoid a generic name like “Newsletter”.
  • Use the proper email domain that matches your website in the From address. Often @yourcompany.com.
  • Include a valid physical address in the footer content of every email.

Proper sender details establish legitimacy and prevent impersonation. Both factors that keep your emails out of spam folders.

Now that you’ve thoroughly diagnosed possible weak points across every facet of your Google Workspace email program, you can take targeted steps to optimize the specific areas need attention. Just a few thoughtful tweaks will get your emails flying first-class delivery again.

Step-by-Step Guide to Fixing Google Workspace Email Deliverability

You’ve diagnosed the trouble spots sabotaging your Google Workspace email deliverability. Now it’s time to remedy those pain points.

Follow this nine-step plan to get your messages consistently to the intended inbox again:

Properly Authenticate Your Domain

Authentication is the foundation for building trust and skipping spam filters. Verify your domain by adding these DNS records:


  • Adds TXT record: v=spf1 include:_spf.google.com ~all
  • Helps validate you as the sender


  • Generates a public key in Google Workspace
  • Creates TXT record with your unique DKIM value
  • Cryptographically signs outgoing mail


  • Adds TXT record: v=DMARC1; p=reject; rua=mailto:[email protected]
  • Aligns SPF/DKIM to prevent spoofing

Check progress at MailTester. Fix any remaining issues until you achieve a “green” fully authenticated status.

Improve Your Domain Reputation

Recovering from past mistakes damaging your domain’s reputation requires diligence:

  • Gradually increase sending volume if the domain has been dormant
  • Engage inactive subscribers, then remove non-responders
  • Monitor and reduce spam complaints
  • Keep email content super relevant and valuable
  • Consider switching to a new IP if issues persist

With consistent best practices, you’ll see your reputation steadily improve within inbox provider systems.

Avoid Spam Trigger Words

Spam filters eagerly block messages containing known spam trigger words.

Scan your email content and subject lines, flagging these red flags for removal:

  • Viagra, Bitcoin, money-back guarantee, act now, etc.
  • Miraculous, unlimited, secret, magical, etc.
  • Misspellings like Vaigra

Also nix ALL CAPS, emoji floods, and excessive punctuation. Write your emails like a helpful human, not a spam bot.Create Emails with Deliverability in Mind

Create Emails with Deliverability in Mind

Keep your entire subscriber experience focused on inbox placement:

  • Only send valuable content your audience wants
  • Maintain squeaky clean lists by reconfirming opt-in
  • Personalize subject lines when possible
  • Ensure mobile friendliness
  • Test messages before widespread sends
  • Appropriately batch transactional emails

Deliverability flows through all facets of your email marketing. Keep subscribers engaged and trusting.

Use a Dedicated IP Address

Shared IPs inherent to Google Workspace introduce reputation risks from other users. Consider switching to dedicated IPs to isolate your deliverability.

Or for tailored inbox delivery, try services like Mystrika offering advanced sender protection and monitoring.

Regaining control over your IP alleviates issues from poor neighbors.

Link Internally and Avoid Link Shorteners

Carefully structure links to avoid red flags:

  • Display destination URLs exactly as shown in the browser. No hidden redirects.
  • Avoid linking to outside domains unless highly relevant to content.
  • Never use URL shorteners. These hide the ultimate destination.
  • Link to privacy policy, unsubscribe page, and other internal resources.

Proper linking improves deliverability while building subscriber trust. On the other hand, you can always use dedicated URL shortener (on your custom domain).

Only Email Subscribers Who Opted In

Never email addresses without explicit consent. This guarantees spam complaints.

  • Remove any bought, rented, scraped, or imported lists. Start fresh.
  • Confirm all subscribers actively signed up following your double opt-in process.
  • Periodically re-permission your lists by sending re-engagement campaigns.

Maintaining up-to-date, engaged contacts earns inbox provider trust. No guessing allowed.

Include an Easy Unsubscribe Option

Empower subscribers to leave anytime by prominently including:

  • Visible unsubscribe link labeled clearly in content footer
  • One-click opt-out process on unsubscribe page
  • Immediate list removal after unsubscribing

Full CAN-SPAM compliance also requires including your postal mailing address.

When subscribers have control, you avoid spiteful spam complaints. Give them an out.

Add Accurate Sender Details

Properly identifying your organization instills confidence:

  • Match the From name to your brand name – No generic labels.
  • Use your domain as the From address – Often [email protected].
  • Add your postal mailing address to the footer.

Accurate sender details prove you have nothing to hide.

By methodically improving these facets of your Google Workspace email program, you’ll reclaim your deliverability. Consistently reach the inbox again. Just be patient and vigilant – reputation recovery takes time.

Now that you have an action plan, you can breathe easy knowing each email sent moves you closer to deliverability success.

Advanced Tips to Keep Google Workspace Emails Out of Spam

You’ve conquered the basics – authentication, reputation management, content, design, etc. But if your Google Workspace emails still struggle with inconsistent inbox placement, these advanced tactics can help:

Warm Up Your Sending IP Address

Brand new IPs lacking a deliverability track record often face more scrutiny. You can shorten the trust-building period by gradually “warming up” new IPs:

  • Start sending a tiny volume (50-100 emails) to your most engaged contacts.
  • Slowly increase the volume every 1-2 weeks if results look good.
  • Warm up for 1-2 months until you ramp up to full email volume.
  • Closely monitor spam complaints, bounces, etc. as you scale up.
  • Abort if issues emerge and switch IPs.

Warm up gives IPS time to gain positive reputation before heavier use. Take it slow.

Carefully Monitor Your Sender Reputation

Keep a close eye on key reputation metrics:

  • Review email authentication and blacklist status weekly.
  • Check your Gmail spam rate monthly (under 0.1% is good).
  • Watch bounces. Compare to industry baseline of 2% hard bounces.
  • If volumes permit, segment by high-risk and low-risk sending groups.
  • For transactional mail, monitor domain whitelists with major ISPs.
  • Use tools like Mystrika for ongoing monitoring.

By flagging early deliverability issues, you can quickly intervene before causing lasting damage. Be proactive.

Use a Third-Party Deliverability Service

If you’re still not reaching the inbox consistently, specialized email deliverability services can help. Options like SendGrid offer:

  • Dedicated IPs to protect your sending reputation
  • Ongoing inbox and blacklist monitoring
  • Access to VIP inbox provider programs
  • Email authentication and compliance
  • Dedicated deliverability experts

They take inbox placement off your plate so you can focus on content. Could be wise investment if fighting ongoing issues.

Switch to a Specialized Email Provider

Rather than continue troubleshooting Google Workspace, switching to an email platform purpose-built for deliverability is the nuclear option.

For instance, Cold Email tool Mystrika offers:

  • A proprietary warmup technology to guarantee inbox placement
  • Automatic detection of bad sending reputation email addresses
  • Unibox for simplified email management
  • Detailed analytics for maximizing engagement
  • A/B testing capabilities
  • Custom tracking domains

Now combine that with Do You Mail, that comes with automated DNS setup and you have a robust system in place.

Their sole focus is getting your emails delivered reliably. If you’ve hit a wall with Google Workspace, purpose-built solutions like Mystrika and Do You Mail offer a fresh start.

Don’t let deliverability difficulties continue sabotaging your Google Workspace email success. Whether warming up IPs, intensifying monitoring, or upgrading platforms, you have advanced options to reclaim your inbox placement. What matters is that people can reliably access your messages. The rest is just logistics.


By now you’re an expert on the common pitfalls sending Google Workspace emails to spam and can diagnose issues. Now let’s review the key lessons:

Summary of Why Google Workspace Emails Go to Spam

The main reasons your emails end up in taboo spam folders include:

  • Missing or improper email authentication (SPF, DKIM, DMARC)
  • Damaged domain reputation from past spam complaints
  • Using spam trigger words or questionable design/content
  • Shared IP addresses with poor reputation
  • Suspicious links or lack of sender details
  • Emailing purchased lists instead of engaged subscribers
  • No unsubscribe link or sending relevant content

It typically just takes one weak link in this chain to instigate spam filtering.

Key Steps to Fix Google Workspace Email Deliverability

The good news is that with focus on a few areas, you can dramatically improve deliverability:

  • Fully authenticate your domain
  • Gradually repair your reputation
  • Craft quality content spam filters love
  • Upgrade to dedicated IPs if needed
  • Link properly and respect opt-outs
  • Permit subscriber unsubscribes
  • Warm up new IPs slowly
  • Closely monitor key metrics

Take it step-by-step. Consistency ultimately wins over time.

Benefits of Optimizing Your Google Workspace Emails

Getting your email reliably to the inbox provides huge advantages:

  • Increased impressions and engagement from subscribers
  • Improved sales, conversions, and revenue from email content
  • Lower cost per lead or acquisition from larger reach
  • Stronger trust and relationship with your audience
  • Peace of mind knowing subscribers access your messages

Inbox placement means your hard work pays off. Don’t leave it up to chance.

Hopefully this guide provided everything you need to start rescuing your Google Workspace emails from the land of spam. Just fixing the basics will yield immediate improvements.

Don’t let deliverability difficulties continue sabotaging open rates and undermining your hard work. A few persistent tweaks will get your email flying first class – no bumping to spam allowed.

Happy inboxing! Let me know if you have any other questions.

Key Takeaways: Fixing Google Workspace Email Deliverability

Getting your marketing and transactional emails from Google Workspace consistently delivered to the inbox is crucial for results.

Main reasons Google Workspace emails land in spam:

  • Lack of proper SPF, DKIM, and DMARC authentication
  • Damaged domain reputation from past issues
  • Spam filter triggering words, design, links, etc.
  • Shared IP addresses with poor reputation
  • Emailing purchased or unengaged contacts
  • Missing unsubscribe link and physical address

How to fix Google Workspace deliverability issues:

  • Fully authenticate your domain
  • Gradually improve your domain’s reputation
  • Avoid spam trigger words and optimize design
  • Upgrade to dedicated IPs if needed
  • Only email contacts who actively signed up
  • Make unsubscribing easy in all emails
  • Warm up new IP addresses slowly
  • Monitor key metrics for early issue detection

Benefits of optimizing Google Workspace email delivery:

  • Higher inbox placement rates
  • Increased email opens, clicks, and conversions
  • Lower cost per lead or sale
  • Improved subscriber relationships and trust
  • Confidence subscribers reliably receive your messages

With focus on addressing these core areas, you can get your Google Workspace email deliverability back on track. Just take it step-by-step. Inbox placement is well within your reach!

Frequently Asked Questions

Why do my Google Workspace emails go to spam?

There are several common reasons Google Workspace emails get sent to spam: lack of proper email authentication, a damaged domain reputation, suspicious content that triggers spam filters, sharing low-quality IP addresses, questionable links, emailing without consent, missing unsubscribe links, and inaccurate sender details.

How can I diagnose why my emails go to spam?

Thoroughly check your authentication records, domain reputation, email content, design, IP address, links, permission-based list, unsubscribe link, and sender details. Compare against email deliverability best practices to identify any weaknesses allowing spammers to block your mail.

What is the most important thing I can do to avoid spam filters?

Properly authenticate your sending domain using SPF, DKIM and DMARC records. Email authentication verifies your identity and is the foundation of deliverability.

How long does it take to improve Google Workspace email deliverability?

It depends on the extent of your issues, but typically 1-3 months of consistent best practices will help get your email deliverability back on track. Repairing an IP address or domain reputation takes patience and vigilance over an extended period. Just chip away at known problem areas each day.

Should I switch to a dedicated IP address?

Shared IP addresses used by Google Workspace introduce deliverability risks. Dedicated IPs isolate your sending reputation, so they’re worth exploring if you continue having spam problems after addressing other factors.

What should I do if my IP address has a poor reputation?

Try cycling to a new IP address if your current one is associated with spam complaints or blacklisting. Also consider warming up fresh IPs gradually to build your reputation.

How often should I check my email authentication and reputation?

Monitor your email authentication records, domain/IP reputation, and key metrics like spam complaints weekly or monthly to catch issues early. Deliverability requires constant vigilance.

Is it OK to buy an email list for Google Workspace?

Never email purchased or scraped lists. Only send to contacts who actively opted in to receive your emails either directly or via a partner. Emailing without consent guarantees spam complaints.

How do I make subscribers happy to receive my email?

Include engaging content subscribers actually want. Make unsubscribing easy in every email. Honor opt-out requests immediately. Maintain your list by reconfirming interest periodically. Deliver value and give subscribers control.

Hopefully these answers help clarify some common questions around optimizing Google Workspace for inbox placement. Let me know if you have any other deliverability questions!