How to Close a Sales Email for Success

Hook, Line, and Sinker, leads the art of Closing Sales Emails. Between weak CTAs, spelling errors, and robotic sign-offs, it’s easy to botch your closing.

But fear not – this guide will reel in more prospects with tips to craft killer email closings. Learn to stick the landing and get replies flooding in.


Closing out an email is an art that many sales professionals struggle with perfecting. It may seem insignificant, but nailing your email closing can have a huge impact on whether your outreach converts into real sales opportunities. According to a study by Boomerang, emails ending with some form of “thank you” receive 69% more replies than those ending with a basic sign-off like “Best” or “Cheers.” It’s clear that how you end your sales emails matters.

So why is the closing so critical in sales outreach emails? There are a few key reasons:

It’s What Recipients Remember Most

Due to the recency effect in psychology, we tend to better remember things that occurred more recently. When reading an email, the closing lines tend to stick in the prospect’s mind more than earlier parts. You want to leave them with a positive, actionable last impression.

It Drives the Desired Action

The goal of sales outreach is ultimately to drive prospects to take some action – whether it’s booking a meeting, signing up for a free trial, or purchasing your product. A strategic closing line makes that next step crystal clear.

It Sets the Tone for Future Conversations

How you end an initial outreach email will influence how receptive prospects are to future communication. A professional, helpful sign-off encourages continued dialogue.

It Reflects Your Brand Voice

From start to finish, your sales emails should reflect your company’s brand personality. The closing is no exception – it presents a final chance to convey your distinctive tone.

It Shows Appreciation

Thanking the prospect or expressing gratitude wraps up the conversation nicely. It also makes the recipient feel valued.

In essence, the closing line is your sales email’s final first impression. Mastering it takes experimentation and a strategic approach. Suboptimal email closings can sabotage an otherwise flawless outreach message.

According to research by Salesfolks, only 2% of cold emails successfully convert into sales. With stats like that, you need every advantage possible. And carefully crafted closing lines provide exactly that – higher response rates, more leads, and ultimately increased revenue.

This guide will explore tips and techniques to start perfecting your sales email closings. Let’s dive in!

Key Elements of an Effective Sales Email Closing

Crafting a strong closing line is part art, part science. While there’s no single formula that works perfectly every time, the most effective sales email closings tend to incorporate a few key elements. Let’s explore the ingredients for closing line success:

Strong Call to Action (CTA)

Perhaps the most essential component of any sales email closing is a clear call-to-action. This gives the recipient a obvious next step, pushing them further down the sales funnel. Some examples of strong CTAs include:

  • Schedule a quick call to discuss your challenges with [problem]
  • Click here to sign up for a personalized demo
  • Reply back if you’d like me to share our case study on [results]

According to studies by MECLABS Institute, including a CTA can increase conversion rates by over 200%. The key is to make the CTA specific and action-oriented. Avoid weak CTAs like “Let me know if you want to learn more.” This ambiguity allows prospects to procrastinate indefinitely.

When writing your CTA, put yourself in the prospect’s shoes. What would make taking the next step as frictionless as possible? Tools like meeting schedulers and calendar links are great for removing obstacles. For example:

“Let’s find a time to connect. Simply choose a meeting slot that works for you here.”

This simplifies booking a meeting immensely. The prospect doesn’t have to puzzle over time zones or send multiple emails negotiating schedules.

Finally, limit yourself to just one CTA per email closing. According to Dynamicsignal, 58% of marketers say a single CTA converts better than multiple. Too many calls to action become overwhelming. Stick to one strategic, compelling request.

Direct Next Step

Closely related to a strong CTA, the closing line should clearly convey the immediate next step you want the prospect to take. Possible next actions include:

  • Respond to the email
  • Book a meeting
  • Jump on a call
  • Visit your website
  • Download content
  • Fill out a questionnaire
  • Sign up for a free trial
  • Make a purchase

Rather than ending with a vague call like “Let me know if you want to move forward,” tell the prospect exactly what you expect them to do.

“If you’re ready to give [product] a try, click here to sign up for a free 14-day trial.”

This clarity is especially important for initial outreach emails to prospects with no existing relationship to you. They need explicit direction on how to engage.

You can experiment with different next steps to see what converts best for your outreach campaigns. Just keep the request simple, specific and tied to a strategic goal in your sales process.

Sense of Urgency

Urgency and scarcity are powerful principles in the world of sales. They tap into our fear of missing out and prompt action.

While you don’t want to be overly aggressive, a dose of urgency can be highly effective in email closing lines. Some examples include:

  • Act now to lock in this limited-time discount!
  • First 10 people to sign up get a free gift with purchase!
  • Offer expires Friday – don’t miss out!

You can also create urgency by putting a time limit on the CTA:

  • Click here to claim this free guide (available for the next 24h only!)

According to recent research, a sense of urgency can increase conversion rates by over 100% compared to offers without urgency. Just ensure the urgency feels real (not manipulative) to build trust with your prospects. A bit of scarcity goes a long way.

Reinforce Value Proposition

Throughout your sales email, you need to clearly convey the value you provide to prospects. Don’t lose sight of this in the closing line.

Reinforce your core value proposition – whether it’s saving clients money, making processes more efficient, expanding growth potential, etc. Remind the prospect exactly why your product or service is the ideal solution for them.

For example:

  • Our team has helped companies like [X, Y, Z] save an average of 15% on monthly expenses with [solution]. Let’s discuss how we can help you cut costs.

This closing line reiterates the monetary value you offer, keeping it top of mind as the prospect decides how to move forward.

Express Appreciation

How you leave your prospect feeling matters tremendously. All other things being equal, people are more receptive to those who express gratitude and appreciation. That’s why thanking your prospect in the closing line is so effective.

According to Boomerang’s research, emails ending with “Thanks!” get 79% more responses than those with no appreciation.

There are many ways to convey thanks and value:

  • Thank you for your time, John.
  • I appreciate you considering us.
  • It was great chatting earlier – thanks for the insightful conversation!

Personalizing your appreciation takes it a step further:

  • Thank you for your patience and for sharing your thoughts, Naomi.

A simple moment of gratitude wraps up the interaction nicely, leaving recipients with a positive impression. Just avoid overused phrases like “Thank you in advance” which sound impersonal.

By incorporating a strong CTA, clear next step, dose of urgency, value reminder, and appreciation, you craft a closing line that nudges your prospect to take action. Test different options and combinations to determine what resonates best. With a meticulously honed email closing, your outreach efforts will convert more leads than ever.

Common Mistakes to Avoid

It’s just as important to know what not to do as what to do when closing your sales emails. Even minor closing line missteps can undermine your otherwise stellar outreach. Be sure to steer clear of these common pitfalls:

Vague or Weak CTA

As emphasized earlier, a strong call-to-action is essential in your email closing. Unfortunately, many sales reps derail conversions with a weak CTA.

Never end your email with a vague suggestion like:

  • Let me know if you’re interested in learning more.
  • Feel free to reach out with any questions.
  • I’m here if you need me.

These nebulous invitations allow prospects to indefinitely delay following up. There’s simply no urgency or concrete next step provided.

Even CTAs that seem direct on the surface can suffer from ambiguity. For example:

  • Would you like to move forward?
  • Are you ready to get started?
  • Should we connect to discuss further?

These all sound actionable, but moving forward, getting started, and discussing further are not specific requests. The recipient is left unsure of precisely how to engage or what first step to take.

To avoid wishy-washy CTAs, put yourself in the prospect’s shoes. Think through exactly how you want them to follow up, then clearly and explicitly ask for that action.

Too Salesy/Pushy

Another common error is coming on too strong and aggressive in the closing line. When prospects feel forced or “sold” in your outreach, they immediately tune out.

Avoid closing lines like:

  • This offer won’t last – buy now!
  • Supplies are running out…act fast!
  • Call today to claim your discount!

Or conversation enders such as:

  • When can we get the paperwork signed to get started?
  • Let’s go ahead and schedule your free trial.
  • I’ll have accounting reach out to set up your subscription.

These types of high-pressure sales tactics backfire. The prospect feels like just another transaction. Instead, keep the focus on their needs and ask how you can provide more value. Earn the sale through helpfulness – not aggression.

Forgetting Personalization

Personalizing your outreach boosts response rates substantially. Don’t negate this effect with a generic, impersonal closing line.

Avoid closing sales emails with:

  • Thanks!
  • Best regards,
  • Looking forward to working with you.

These robotic sign-offs demonstrate little genuine interest in the individual prospect. The result is a cold, commercial impression.

Instead, incorporate personal details in your closing:

  • Thanks for chatting, Michelle!
  • Let me know if you need any other tips, Tom.
  • Have a great weekend, Julia!

This personal touch makes recipients feel valued as individuals, not faceless targets. Small personalization gestures go a very long way.

No Clear Next Step

We’ve stressed the importance of providing a clear call to action. But beyond the CTA, you also want to spell out the immediate next step you’d like the prospect to take.

Don’t fall into the trap of vagueness with endings like:

  • Hope we can connect soon.
  • Let me know if you want to talk.
  • I’m here when you’re ready to get started.

These are essentially open invitations without concrete direction. The prospect doesn’t know precisely how or when to follow up.

Instead, tell them exactly what you’d like them to do:

  • Reply to this email if you’d like my help optimizing your supply chain.
  • Click here to schedule a quick call tomorrow to discuss challenges you’re facing.
  • Check your calendar and let me know when we could jump on a 30 minute Zoom next week.

The more unambiguous the next step, the higher your conversion rates will climb.

Spelling and Grammatical Errors

This may seem obvious, but sloppy writing is rampant. Typos, poor grammar, and misspellings scream “unprofessional!”

With stats showing 59% of consumers will abandon a business with writing errors on their website, it’s safe to assume similar standards apply to sales emails.

Don’t allow avoidable writing mistakes to cost you conversions. Proofread every email carefully before sending. Use spellcheckers and tools like Grammarly to catch issues. Recruit a colleague to edit your toughest emails.

While perfect grammar isn’t paramount in sales, glaring issues can definitely repel prospects. Just a little extra attention ensures your writing aligns with your professional brand image.

By steering clear of these all-too-common pitfalls, your email closing lines will elevate your outreach instantly. Avoiding even one or two can mean the difference between a prospect hitting delete or reply. Refine and optimize based on hard data, not guesses. Then watch your cold email conversions surge.

Types of Sales Email Closings

Now that we’ve covered both effective strategies and mistakes to avoid, let’s explore some of the most effective categories or types of closing lines to test.

Tailor these examples to your product, industry, prospect needs, and company voice. The key is matching the closing style to your exact outreach goals and audience.

Direct CTA for Next Meeting

As discussed earlier, a straightforward call-to-action is often effective to finalize the next step – typically booking a meeting or call. Here are some examples:

  • Let’s find 15 minutes to connect Tuesday at 2pm PST. Simply reply if that works for you.
  • I’d love to learn more about your current challenges on a quick call. Are you free on Thursday at 10am? Let me know what time is convenient.
  • When is the best day/time in the next week for us to discuss how [solution] could help you [results]? Check your calendar and suggest a few options that work.
  • Here is a link to schedule a conversation at a time that fits your schedule. I’m flexible next week so just choose whatever is ideal for you!

Including easy calendar booking links increases conversion rates substantially. This removes all the back-and-forth negotiating calls and emails trying to find mutual availability.

Questions to Continue Conversation

Sometimes, booking an immediate meeting may be premature if the prospect needs more nurturing. In that case, on outbound email closing with an engaging question can further the dialogue.

Here are some examples:

  • Have you been facing challenges with [pain point]? If so, how are you currently addressing them?
  • What is your team’s main priority focused on accomplishing in Q3 this year?
  • Are you satisfied with your current [solution], or is there room for improvement you’ve noticed?
  • What metrics matter most to you when evaluating the success of [initiative]?
  • Have you used [competitor’s product] before, and if so, what was your experience? What worked and didn’t work for your needs?

Thoughtful questions demonstrate genuine interest in understanding the prospect’s needs and challenges. They show your outreach isn’t simply a sales pitch.

Once a prospect replies, you gain incredibly valuable insights to continue nurturing them and positioning your solution as the ideal fix.

Offering Help or Resources

Rather than immediately pushing for a meeting, you can alternatively offer something of value in your outreach closing. This helps prospects even before becoming customers.

Some examples include:

  • Let me know if you would be interested in me sending over our free guide on the top 10 metrics to optimize [area].
  • I recently published a new blog post on the 5 keys to boosting [results] I thought you may find useful. I can forward you the link if interested.
  • We have a great case study I can share showing how we helped [company] improve their [metrics] by [percentage] in just 6 months. Reply if you would like me to send it over.
  • I have some great tips that may help you with [pain point]. Let me know if you would like me to share what has worked for other clients.

Offering something free and educational establishes your credibility. It frames you as a helpful expert, not just a sales rep.

Following up this resource with a CTA to further discuss challenges and solutions keeps the conversation moving forward.

Reference to Previous Discussion

On second or third outreach touches, referencing a previous conversation helps continue nurturing. Some examples:

  • Great speaking yesterday. As discussed, here is the link to that case study on [results] I mentioned.
  • Thanks again for the insightful conversation around [topic]. Let me know if any other questions come up!
  • Excited to jump on a quick call next Tuesday to explore those [ideas] further. Looking forward to it!
  • I really enjoyed learning more about your team’s approach to [initiative]. It sparked some new ideas that I can’t wait to run by you next week.

These remind the prospect of shared context and existing rapport you have built. It frames following up as the natural next step, not a cold sales pitch.

Complimentary Sign-Off

A sincere compliment or expression of appreciation leaves recipients with a warm, positive impression. Some ideas:

  • Thanks again for your time today. It was a pleasure learning more about how you handle [area].
  • Really enjoyed our conversation around [topic]. You clearly have impressive expertise in this space!
  • Just wanted to say I really admire the innovative approach you shared for [idea]. Definitely gives me food for thought!
  • Thanks for taking the time to speak earlier. I loved hearing your insights around [topic] – super interesting.

No surprise, people enjoy being complimented. By highlighting something specific you found thought-provoking or admirable, you stroke the prospect’s ego. This motivates them to continue the dialogue.

Just ensure compliments are authentic. Over-the-top flattery comes across as disingenuous. Keep it real.

Test a variety of closing line types to see what best supports your outreach goals. The ideal option depends on factors like your offering, prospect’s role, industry culture, existing relationship and more. Experiment, collect data, and optimize.

Email Sign-Off Best Practices

Beyond the closing line itself, how you end the email with your name or signature matters too. Follow these best practices when signing off your sales outreach:

Match Company Culture and Relationship

One of the most important factors determining your sign-off is the culture and norms of your company and industry. For example, an email closing from a law firm partner will look quite different than one from a social media startup founder.

Some industries lean toward very formal sign-offs, like:

  • Best regards,
    [Your name]

While others embrace informal:

  • Cheers,
    [First name]

Think about the typical communication style and conventions of your prospects. Sign off accordingly to match their expectations.

The nature of your existing relationship also determines the right email sign-off tone. With a new prospect, err on the side of formality first. But once you’ve built rapport, adding casual touches makes sense:

  • Thanks, and enjoy your weekend!
    [First name]

This helps humanize you and strengthen connections. Just don’t get overly casual too quickly with new prospects.

Keep it Short and Simple

Resist the urge to make your sign-off overly complicated or wordy. Stick to essentials only.

For example, avoid strings of titles:

  • Thank you,
    John Smith
    Senior Sales Manager
    Acme Corporation

This comes across as trying too hard to impress. Keep it clean:

  • Regards,
    [Your name]

[Your company name]

You can also reduce the sign-off to just your first name once you have an established relationship.

Use a Professional Email Signature

Include key details in your signature to lend credibility:

  • Your full name and title
  • Company name
  • Phone number
  • Company website
  • LinkedIn profile

Visually, make your name and email address stand out in bold:

John Smith
Senior Sales Manager
Acme Corporation
[email protected]

Avoid distracting images or unnecessary text in signatures by keeping it simple.

Proofread Carefully

With so much riding on email outreach results, carefully proofreading is a must. Read every closing line and signature twice to catch:

  • Typos
  • Grammatical errors
  • Misspellings
  • Incorrect contact details

Sloppiness in concluding an otherwise excellent sales email screams “amateur”. Take the extra minute to polish the details.

Following these best practices for how you end sales emails ensures your sign-off matches your brand and nurtures prospects. Professionalism and consistency, not complexity, are key.

Now let’s look at some sample templates you can draw from and adapt to your specific outreach needs.

Sample Sales Email Closing Lines and Templates

Let’s put it all together and see some sales email closing examples in action across different scenarios:

Meeting Scheduling

Scheduling meetings efficiently is often the end goal of cold outreach. Here are some sample closing lines to drive bookings:

Direct CTA

I’d love to learn more about [company’s] current challenges and goals on a quick 30 minute call. Could you do Tuesday at 2pm EST? Just let me know if that or another time works better!

Calendar Link

Would next week work to jump on a call? I’m flexible – simply pick a time that fits your schedule here. Looking forward to speaking!

Addressing Hesitation

If you’re not ready to discuss engaging just yet, no pressure at all. Perhaps we could first connect for 20 minutes to see if there’s potential alignment down the road. Let me know if that makes sense.

Offering Flexibility

My schedule is wide open next week, so whatever day/time is most convenient for you works great for me. Just suggest a few options and I’ll confirm!

Overcoming Objections/Concerns

For prospects who express hesitation, use the closing line to overcome concerns:

Price Objection

I understand, pricing is definitely an important factor. Perhaps it would be helpful to jump on a call to walk through the different options and find one that aligns with your budget?

Competitor Mention

[Competitor] is definitely a solid solution. We find clients come to us when they outgrow [competitor’s] capabilities around [objection]. Are you open to discussing whether we may be a better fit now that your needs have evolved?

Implementation Time Objection

You’re absolutely right that minimizing disruption is critical when switching systems. Could I share a quick case study on how we transitioned another client from [competitor] to [your solution] in just 2 weeks?

Risk Objection

Making a change like this is always a bit nerve-wracking, I know. Perhaps walking through a demo and seeing the platform in action would help demonstrate how quick and easy the transition can be?

The key is hearing the concern, validating it, then positioning a quick call or piece of information as the solution.

Providing Customer Testimonials

Social proof is highly persuasive. Try closing lines like:

_[Industry/company] had this to say after partnering with us: “We saw [result] in just 3 months after implementing [solution].” Let me know if you’d like their full case study.

_Here’s a testimonial from [company]: “[Solution] has been a total game changer for our [initiative].” Are you interested in hearing more raving reviews from clients?

[Important prospect] at [major company] shared this feedback on their experience: “The entire rollout took less than 2 days – extremely smooth.” Reply if you’d like me to send more examples of client success.

Give just a tasty morsel of the evidence upfront, and leverage the rest to continue the conversation.

Sharing Company News or Resources

Intriguing them with fresh company updates engages curiosity:

We just launched [new product] to help ecommerce companies boost conversions. Let me know if you would like me to send over the product sheet to take a look.

I recently published a new blog article detailing the step-by-step formula behind our client [company’s] breakout success this year using [solution]. If interested, I can forward you the link. Would love to get your take!

We just partnered with [major brand] on an exciting new joint offering I think could be relevant given [initiative]. Are you open to learning more about the initiative? I’m happy to send details.

Position your content or news as potentially useful. Then let the prospect’s interest dictate next steps.

Expressing Appreciation

Lastly, spread a little goodwill with closing lines like:

Again, thank you for taking the time to chat earlier, Mike. It was great learning about the work you and the team are doing. Please don’t hesitate to reach out if I can be a resource in any way!

Thanks for the insightful conversation, Naomi. Really enjoyed exploring those options and possibilities for how [solution] could address your challenges. Have a wonderful day and speak soon!

I sincerely appreciate you sharing your current approach and goals, Monica. You’ve clearly built an amazing culture and team. I’ll be in touch soon to continue the discussion!

A genuinely thankful, complimentary sign-off leaves people feeling valued. That sentiment can go a long way.

Pull strategies from each of these templates, customize them for your business, and experiment relentlessly. Use data to guide your path to sales email mastery.

Tools and Tips for Optimization

Mastering sales email closings takes testing, analysis, and refinement. Put these tools and techniques to work:

A/B Testing

A/B testing allows you to experiment with different closing lines and sign-offs to see which ones convert best.

For example, you could test:

  • Version A: Call to action for a meeting
  • Version B: Complimentary sign-off

Send each version to a statistically significant sample of your email list. Then track open rates, click rates, and reply rates to determine the winner.

Some best practices for A/B testing closing lines:

  • Only test one variable at a time
  • Send at least 100 emails per variant
  • Compare apples to apples (same sender, subject line, list segment)
  • Evaluate over a 2 week period
  • Assess statistical significance of difference in reply rates

Optimization is a numbers game. Over time, you’ll discover ideal closing lines for each customer profile and outreach goal.

Tracking Analytics

Your ESP (email service provider) should provide robust analytics on email performance. Analyze metrics like:

  • Open rates
  • Click rates
  • Reply rates
  • Unsubscribe rates

Segment by factors like sender, list, subject line, day/time sent and – most importantly – email template and closing line used.

This reveals your highest performing combinations. Lean into what works; cut what doesn’t.

Ideally, connect your ESP to your CRM to track conversions down the funnel. If a certain closing line gets more prospect meetings booked, you know it’s winner.

Leveraging AI Writing Assistance

If writing effective email closings doesn’t come naturally, AI tools can help. State of art AI like ChatGPT allow you to:

  • Generate hundreds of closing line suggestions instantly
  • Customize for your company voice and industry
  • Consider your relationship with each prospect
  • Focus on key details like pain points and goals

AI acts as a prolific writer’s assistant, helping craft tailored closing lines at scale. This frees up your time for higher value selling activities.

You maintain full control to review and refine the AI’s suggestions based on what you know works best. It handles the heavy lifting while you steer its output.

Using Email Warmup Services

Even the perfect closing line means nothing if your email ends up in the spam folder.

Email warmup services help ensure your sales emails reach the inbox. These tools:

  • Gradually build sender reputation with major ISPs
  • Maintain dedicated IP address hygiene
  • Enable domain authentication like SPF/DKIM
  • Monitor inbox placement rates

Warming up IPs and domains before launching campaigns protects deliverability. It’s an essential best practice particularly when scaling outreach.

Following Up with Non-Responders

Not every email, regardless of how fantastic your closing, will elicit a reply.

Follow up tactfully with non-responders by:

  • Varying the sender name
  • Changing the subject line
  • Adjusting the time/day sent

Then test new closing lines to find something that resonates.

A sequence of 4+ varied outreach touches yields significantly higher response rates than a single “one and done” email.

Keep optimizing your follow-ups until you find the right approach to turn cold prospects into warm leads.

By mastering and fine tuning your sales email closings, you maximize the ROI of every outreach. The extra effort required pays dividends in the form of more meetings booked, deals closed, and commissions earned.

Now wrap it all up with a strong conclusion driving home your main message…

Key Takeaway

If you remember nothing else, just focus on these core tips to instantly boost your sales email closing skills:

Lead with a Clear, Actionable CTA – Tell recipients exactly what simple step you want them to take next. Vague calls to action kill conversions.

Drive Urgency (But Not Too Much) – A hint of scarcity taps into our innate fear of missing out. But avoid high-pressure aggression.

Reinforce Your Value – Remind prospects why your solution best addresses their pain points before ending the email.

Personalize the Sign-Off – Use their name, share a compliment, reference a prior chat – anything personalized.

Thank the Recipient – Expressing gratitude leaves readers feeling valued, making them more receptive to continuing conversations.

Proofread Meticulously – Sloppy writing undercuts professionalism. Bad optics can negate an otherwise great email.

Match Relationship Level – More casual sign-offs like “Best, [First Name] work once you build rapport. Begin more formally.

Experiment Extensively – A/B test closing lines relentlessly to determine what resonates best with each customer profile.

Analyze Performance Obsessively – Use hard data, not hunches. Review metrics regularly to double down on what converts.

Continuously Optimize – Treat every email send as an opportunity to refine and improve. Small tweaks add up over time.

Mastering closings takes practice. Fortunately, you now have the strategies, templates, and examples needed to stick the landing in your sales emails.

Just remember – the key is relentlessly testing, analyzing, and optimizing. Don’t settle for good enough. With constantly improving performance, your outreach will book more meetings and close more deals.

Summary on Closing Sales Emails Successfully

  • The closing line leaves a final impression on prospects and motivates the desired action, making it critical to perfect.
  • Effective closings incorporate a clear CTA, sense of urgency, value reminder, appreciation, and direct next step request.
  • Avoid common pitfalls like vague CTAs, aggressiveness, lack of personalization, unclear next steps, and writing errors.
  • Tailor your closing style to the relationship level, outreach goals, and prospect needs. Questions, offers, references, and compliments all work.
  • Match sign-off tone to company culture and proofread carefully. Keep signatures professional without overcomplicating.
  • Constantly A/B test, analyze data obsessively, and optimize relentlessly. Small improvements compound over time.
  • With strategic, customized closing lines, you’ll boost outreach replies, conversations, and conversions dramatically.

Mastering the art and science of impactful sales email closings is challenging but pays huge dividends. Apply these tips to engage more prospects and win more business. The finishing touch on emails can make all the difference.

Frequently Asked Questions

What is the most important element of a sales email closing?

A strong, specific call-to-action (CTA) is the most critical component. It should clearly tell the prospect the next step you want them to take.

How do you write an email closing that gets responses?

Effective closings pique curiosity with questions, convey urgency, express appreciation, provide value, and include personalized details that make prospects want to continue the dialogue.

What is the best way to sign off an email?

Keep the sign-off professional yet suited to your relationship level. Include key details like your name, company, and contact info. Proofread carefully and match the closing tone to your industry culture.

How do you end a cold sales email?

For cold outreach, avoid sounding too salesy or pushy. Soften with appreciation, a compliment, or question to continue nurturing the prospect. Guide them to the next step without applying pressure.

Should you use call to action in an email?

Yes, a CTA is highly recommended in sales email closings. It gives the prospect clear direction on the action you hope to incentivize, increasing engagement.

What are some examples of email closing lines?

Some examples are offering to send a case study, asking for time to connect, sharing client testimonials, reinforcing your value proposition, or expressing thanks for their time and consideration.

How do you professionally sign off an email?

Stick to a simple “Thank you” or “Best” along with your name and company details. Avoid lengthy titles or overly casual/unorthodox sign-offs unless you have an established relationship.

How do you end a sales pitch email?

After summarizing the value proposition, end by clearly stating the next step for the prospect to take advantage of that value, such as scheduling a call, signing up for a free trial, or requesting a custom quote.