Feedback is a gift. Constructive criticism and genuine praise provide invaluable insights to drive improvements. But asking customers to take time for surveys and reviews is an art – one with risks of coming across as spammy or tone-deaf. In this comprehensive guide, learn best practices for crafting compelling feedback emails people actually want to open, respond to, and feel good about. Master the careful balance between gathering customer wisdom and keeping their inboxes – … Read more

Email marketing is evolving faster than spam filters. Stay ahead of the curve with the latest tips, formats, and tech set to level up your strategy this year. Prioritizing Email Privacy and Security Email marketing may be an effective way to reach customers, but it comes with great responsibility. Brands must make privacy and security a top priority in their email programs to maintain trust and compliance. Respecting Data Regulations The days of wantonly buying … Read more

DKIM selectors unlock the power of email authentication, but can be tricky to configure properly. This comprehensive guide demystifies DKIM selectors, with plain English explanations of how they work and concrete best practices for management. Whether you’re a novice learning the basics or a pro brushing up on nuances, this guide will help you master DKIM selectors for optimal deliverability. What is a DKIM Selector and Why is it Important? Understanding DKIM selectors is key … Read more

Sending an email blast to a giant list can feel oh-so-tempting. But before your trigger finger gets click-happy on that send button, pump the brakes! Mass emails using tricky BCC need caution, or you’ll destroy inboxes faster than Grandma forwarding chain letters.This complete guide explores the art of sending mass mail without being labeled a spammer. Learn how BCC works, when and how to use it, and critical tips for maintaining your sender reputation. Get … Read more

Think generics and role-based emails are interchangeable? Think again! Though they seem identical on the surface, major differences exist. This definitive guide explores everything you need to know about shared inboxes.Whether you want to boost team workflow with a sales@ inbox or enable organization-wide communications via hr@, we’ve got you covered. Read on to master the art of multi-user email addresses! What are Generic Email Addresses? Generic email addresses are like a pair of comfy … Read more

That dreaded 550 bounce – the email error we all love to hate. One minute you’re firing off an email, the next you get the ominous rejection notice: “550 Permanent failure for one or more recipients.” Not the message you want to see.But don’t panic! 550 errors don’t have to ruin your day or derail your email strategy. With the right approach, they can be tackled systematically. This comprehensive guide will walk you through everything … Read more

Is your email deliverability in the dumps? Are too many messages getting flagged as spam or even blocked entirely? Your sender IP reputation may need some TLC. Read on to learn proven techniques that will nurse even the shakiest IP reputation back to robust health. What is IP Reputation and Why It Matters Your email IP reputation is one of the most critical factors determining whether your messages land in the inbox or get relegated … Read more

Hook readers in by highlighting the immense power of benefit selling. Does your marketing obsess over product features while prospects yawn? Shift gears to spotlight how you improve lives. Welcome to the essential guide to features vs benefits selling. Master this skill and watch conversions skyrocket. Understanding the Core Difference Between Features and Benefits For any business selling a product or service, being able to effectively communicate its value is critical. A key part of … Read more

Finding the perfect domain name for your website is part science, part art. You want something memorable yet professional, optimized but flexible. This comprehensive guide explores every aspect of choosing the ideal domain name for your brand. Learn domain basics, reputation factors, architecture strategies, email domain advice, and more – distilled into actionable domain success tips. You’ll have the know-how to get a domain name that achieves all your online goals after reading this helpful … Read more

Juggling countless customer emails without proper systems quickly leads to chaos. Email workflow automation provides a lifeline. These powerful platforms help streamline communication for marketing, support, sales and engineering teams. But with so many options, where do you start?This comprehensive guide explores everything you need to select, implement and optimize the ideal email automation solution for your business needs. We’ll dive into top platforms, features, use cases, pricing and implementation best practices. Discover how leading … Read more