Could your brand slip through the cracks during the customer’s purchase decision? Learn why brand salience is critical for sales – and how to become impossible to ignore. What is Brand Salience and Why Does it Matter? Defining Brand Salience Brand salience refers to how easily and readily your brand comes to mind for customers when they are in a situation where they need to make a purchase decision. It measures how prominent and top-of-mind … Read more

The world of sales is constantly evolving. With new technologies, strategies, and economic conditions shaping the marketplace, sales professionals need to stay sharp. While nothing can replace hands-on experience, one of the best ways to build your skills is by reading the latest sales books. But with thousands of options out there, how do you know which sales books are really worth your valuable time in 2023? That’s what we’re here to help with! In … Read more

Hopping on sales calls without understanding your prospect is like packing for a trip without checking the weather. You might make it there, but you’re guaranteed an awkward ride. Discovery calls are your chance to avoid discomfort and gather intel to pave the smoothest road to “yes.” This complete guide explores what makes or breaks those pivotal first conversations. You’ll learn proven tips to qualify leads, handle objections, follow up promptly, and continuously improve results. … Read more

Selling is harder than ever before. Prospects are busier, competition is fierce, and quotas seem to constantly rise. So how can reps stay sharp and gain an edge? By tapping into sales podcasts – the insider masterclasses delivering 24/7 expertise. We compiled the ultimate playlist of the 50 best sales podcasts for reps in 2023. Discover which shows offer actionable tactics, inspiring stories, and proven frameworks to equip any rep for sales success. Level up … Read more

Selling is part art, part science. While deals rely on strategy and process, success ultimately comes down to the personality behind the pitch. Top performers all share certain innate traits that drive results – qualities like resilience, ambition, and emotional intelligence. Personality tests have emerged as the sales world’s crystal balls, predicting which candidates will thrive or falter on the frontlines. This guide explores popular sales personality assessments, must-have attributes, and tips to showcase your … Read more

Connecting with people on a deeper level is both an art and a science. While some people are naturally gifted at forging bonds, rapport-building is a learnable skill anyone can master. The rewards of meaningful relationships built on mutual understanding and care are immense, both personally and professionally. This comprehensive guide reveals actionable techniques to quickly establish rapport through the power of thoughtful questioning and conversation. You’ll learn a toolkit of rapport-building best practices to … Read more

Cold calling. Lead gen. Non-stop outreach. Business development isn’t for the faint of heart. But do you really know what BDRs do day-to-day and why they’re invaluable to revenue growth? Grab some coffee and read on as we decode the often misunderstood role of these critical prospecting superheroes. What is a Business Development Representative (BDR)? A business development representative (BDR) plays a critical role in driving new sales opportunities and revenue growth for organizations. But … Read more

We’ve all been there – you meet someone interesting at an event but aren’t sure how to craft the perfect networking email. This comprehensive guide reveals insider tips and templates for writing compelling, click-worthy subject lines guaranteed to get your emails opened! Why Your Networking Email Subject Line Matters In the age of inbox overload, crafting an irresistible networking email subject line is more critical than ever. With the average office worker receiving 121 emails … Read more

Brace for impact! You refresh your crowded inbox and spot an ominous error: “550 High Probability of Spam”. Uh oh, the spam police pulled you over, but why? Take a deep breath. This guide will help you fight the spam ticket, get back on the email road, and steer clear of future spam run-ins! What is a 550 High Probability of Spam Error? If you regularly send emails for business or personal communication, you may … Read more

Uh oh, you just got slapped with an ivmSIP/24 blacklist. Your email delivery is crippled, with emails bouncing back. How will you ever claw your way back from the brink of the sinister IvmSIP/24 blacklist?! In this complete guide, we’ll guide you with the knowledge needed to understand, diagnose, and ultimately remove yourself from ivmSIP/24 blacklist. You’ll emerge with your reputation restored and inboxing triumphant. The road is rocky but redemption awaits. Let’s begin! What … Read more