Brand Pitch Email with Templates to use in 2023

Creative Control & Relevance
Compared to waiting to be approached, pitching enables influencers to selectively target brands they are excited about and confident will resonate with their followers. This leads to higher-quality, more authentic collaborations.

Credibility & Reputation

Completed brand campaigns provide social proof and boost an influencer’s credibility. A portfolio showing previous high-profile partnerships makes brands more likely to work with the influencer again.

Exclusive Access
Proactively pitching brands can help influencers get exclusive early access to new products, experiences, events, and announcements for unique content opportunities.

Overall, pitching brands directly allows influencers to play a more active role in managing their partnerships and income versus waiting for inbound requests. With well-crafted emails, even micro and nano influencers can secure fruitful collaborations.

How Brands Can Benefit from Influencer Partnerships

For brands, partnering with relevant influencers on marketing and content campaigns provides a range of valuable benefits:

Targeted Exposure to Niche Audiences
Working with micro and nano influencers in a specific niche gives brands access to highly engaged, targeted audiences that are likely to be interested in their products.

Increased Brand Awareness
Collaborations get a brand’s products and messaging viewed by the influencer’s followers, fans who may not otherwise discover the brand through regular ads. This boosts overall brand visibility.

Boosted Content Credibility
Content promoted by a niche influencer is seen as more authentic and trustworthy than branded ads alone. Audiences rely heavily on influencer opinions and recommendations when making purchase decisions.

Higher Conversion Rates
Campaigns with influencers generate better conversion rates compared to other marketing channels. Their followers actively respond to sponsored content and promotions.

Expanded Reach in New Demographics
Partnering with various influencers gives brands reach into multiple new niches and demographics beyond their existing customer base.

Valuable User-Generated Content
Collaborations produce fresh user-generated content the brand can repurpose on their own channels. Photos, videos, reviews and more add to the brand’s marketing assets.

By partnering strategically with relevant influencers who pitch them effective campaigns tailored to the brand’s goals and audience, companies can amplify their marketing dollars and enjoy results beyond what traditional ads provide. Responding to well-crafted pitch emails opens the door for brands to tap into these benefits.

Key Elements of an Effective Brand Pitch Email

Crafting a compelling brand partnership pitch email takes thought and effort, but getting the details right is crucial for success. Here are the key elements every effective pitch email should include:

Strong, Attention-Grabbing Subject Line

The subject line is one of the most critical parts of a pitch email, as it needs to capture the recipient’s attention within seconds and motivate them to open it. An influencer’s email will be one of many in the brand’s inbox, so crafting a strong subject line gives you an advantage.

Some tips for creating effective pitch email subject lines:

• Include important keywords like “partnership”, “collab”, or your niche (e.g. “travel”)
• Keep it short, specific, and scannable -Aim for under 60 characters
• Add the brand’s name for personalization
• Use numbers to highlight impressive stats like followers or engagement
• Ask a question to spark interest
• Use urgency or value-focused wording

Here are some examples of real-world pitch email subject lines that incorporate these tactics:

“Partner with a 100k Hiking Influencer?”
“Let’s Grow Your Sales With My Audience of Runners”
“[Brand Name] – Collaboration Opportunity for Home Decor Lovers”
“Beauty Blogger Partnership Potential – 70k Engaged Followers”
“Could I Promote [Brand] to 500k Fitness Fans?”

Avoid overly salesy or spammy subject lines. Stay relevant to the brand and your expertise. Test different options and review analytics to determine which subject lines get your emails opened most.

Brief But Impactful Introduction

The opening of your pitch email needs to accomplish two core goals: succinctly introducing yourself and showcasing your value. This section should be short and direct while highlighting key details.

In 2-4 sentences, cover:

• Your full name
• A bit about your channel/blog/account and niche
• Your number of engaged followers/fans
• traffic and engagement metrics

For example:

“Hi, I’m Stacy James, a yoga instructor with 85k followers on Instagram and a yoga teaching blog reaching 30k monthly visitors. My audience has a 75% engagement rate on sponsored posts.”

Quickly establishing credibility right up front with strong stats helps build interest in your potential partnership. Avoid lengthy background here – the goal is to get them to read on.

Proof of Your Expertise and Relevance

Now that you’ve introduced yourself, the next step is backing up your claims with evidence of your authority, influence, and relevance to the brand.

Some key proofs to include:

• Screenshots of your Instagram/blog showing your niche and content style
• Specific audience demographics and insights, showing you reach their target market
• Average likes, engagement rate, comments and followers growth rate
• Any awards, press coverage, collaborations that demonstrate expertise
• Explanation of how you specifically align with the brand’s goals, products or style

Present this information visually when possible, through images of your previous partnerships and campaigns. Solid metrics and follower insights will validate you as a credible influencer with an audience valuable to the brand.

Specific Partnership Ideas Tailored to the Brand

A major mistake in some pitch emails is staying too vague or generic. To get a brand’s attention, you need to showcase that you understand their products and goals and have ideas tailored for them specifically.

Some ways to do this include:

• Complimenting/praising specific products of theirs you love and would promote
• Suggesting types of content you could create featuring their products (videos, IG Stories, reels, etc)
• Proposing an idea for a campaign theme that would resonate with their target consumers
• Pitching content that aligns with their current marketing strategy or seasonal promotions
• Brainstorming interactive elements like giveaways, polls or UGC content to drive engagement

For example:

“Your new coconut lip balm sounds amazing. I’d love to feature it in a spring ‘Self Care Sunday’ video highlighting my nighttime skincare routine for my 50k viewers.”

These details help the brand see you have creative ideas that would provide value, not just a generic sales pitch.

Call-to-Action to Move the Conversation Forward

Any pitch needs a solid call-to-action (CTA) to convert recipient interest into action. Clearly and explicitly guide the brand to take your desired next step, whether that’s scheduling a call, meeting in person, or simply asking a question to continue the dialogue.

Some CTA examples:

“If you’re interested in exploring this further, please let me know when you have 30 minutes for a quick call.”

“Let’s set up a meeting to brainstorm some exciting partnership concepts that will resonate with both our audiences!”

“I’d welcome the opportunity to collaborate! Feel free to respond if you have any questions or would like to see some more content examples.”

Proactively moving the pitch forward is key – don’t make them guess or search for your contact info. Share links to schedule or connect on your preferred platform if helpful.

Professional Tone and Clear Writing

Though you want your pitch to reflect your personal brand voice, maintaining a polished, professional tone is key. Avoid using overly casual language, slang, or abbreviations.

Structure your pitch email clearly with:

• Clean paragraph breaks and highlighted section headings
• A logical flow moving between sections
• Precise, easily scannable sentences focused on substance over flashy language
• No typos or grammatical errors – proofread thoroughly!
• Easy to identify contact details if they want to respond

Additionally, use a professional email address formatted with your name instead of nicknames (e.g. stacy.james@ instead of funyogagirl@).

With a pitch email, you want to come across as an authoritative, business-minded influencer partner – not someone simply seeking free products. Take the time to polish your writing.

By incorporating all these elements skillfully – a compelling subject line, quick value-driven intro, proof of expertise, tailored partnership concepts, strong call to action and error-free professional tone – you can craft brand pitch emails that convert. Keep your pitch concise, personalized and focused on communicating your unique value, and your inbox is sure to fill up with interested replies!

Crafting Your Influencer Media Kit

An influencer media kit is an essential document to include with your pitch emails to provide brands with all the details about working with you in one place. Here’s how to craft an effective media kit:

Introduction and Overview of Your Brand

The intro section offers a snapshot of you as an influencer. Cover:

• Your full name and brief bio highlighting your background.
• An overview of your personal brand – describe your niche/expertise area(s), content topics and style in 2-3 sentences.
• A summary of your channels and platforms. List your main social accounts, blogs, websites. Include links and handles.
• Your mission statement and what makes your perspective unique. Communicate your values clearly.

This section should be short, about 2-3 paragraphs, giving the brand a sense of who you are as an influencer. You can include a profile picture that captures your brand image.

Social Media Metrics and Audience Data

Next, provide hard stats and details on your reach and audience. Include:

• Follower counts on each platform.
• Engagement metrics – average likes, comments, shares, clicks, etc.
• Post reach and impressions. Provide historical data.
• Conversion rates for sales or leads from links.
• Traffic metrics for blogs/sites. Unique visitors, page views.
• Audience demographic data – age, gender, locations, interests.
• Hashtag performance and examples of top performing content.

Present this data visually through charts, graphs, and tables for easy digestion. Solid performance metrics will validate you as an influential content creator worth partnering with.

Content Strategy and Ideal Partnership Details

Give brands insight into how you would collaborate through details on your typical content and promotion strategy:

• What platforms and formats you primarily create content for – Instagram posts, YouTube videos, etc.
• Types of partnerships you offer – sponsored posts, ambassadorship, discounts and affiliate codes, etc.
• Campaigns you typically run – product reviews, giveaways, interviews, etc.
• Your content calendar and timelines for creation and promotion.
• Metrics on how much reach sponsored content delivers on average.
• Your ideal brand archetype and any category exclusivity preferences.

Providing these partnership details shows professionalism and helps set expectations upfront.

Testimonials and Case Studies

Social proof can be very convincing, so include testimonials from past brand partners:

• Pull 1-2 sentence quotes highlighting results you drove for other brands.
• List big name brands you’ve partnered with along with a brief summary – campaign goal, your role, and outcomes achieved.
• Share any metrics or reports on campaign performance you have permission to make public.

Feature 3-5 strong case studies demonstrating your expertise and results. These validate why new brands should partner with you.

Rates and Packages

Finally, include a rate card or packages outline:

• List your fees for different content formats – single image post, video, blog post, etc.
• Provide package options like a discounted rate for multiple pieces of content.
• Share your policies – your content creation and revisions process, approvals protocol, etc.
• Note any requirements you have around rights/creative control over branded content.

Be transparent and clear about what brands can expect to invest for the value you provide. Offer options at different price points.

Having this detailed media kit ready to attach to your pitch emails gives brands all the information required to evaluate working with you in a professional manner. Invest time perfecting it and keep the content updated as you grow!

Mistakes to Avoid When Pitching Brands

While a well-crafted pitch email is important, avoiding common mistakes will also boost your chances of success. Here are some key pitfalls to sidestep when reaching out to brands:

Impersonal, Generic Email Copy

One of the biggest errors influencers make is sending the same generic pitch to every brand without personalization. Brands want to feel special – not like they are just one out of 100 getting a canned sales pitch.

To avoid this:

• Personalize every email with the specific brand’s name.
• Call out particular products of theirs you love using.
• Note why their brand specifically aligns with your audience and channel.
• Include ideas tailored just for them versus broad campaign concepts.
• Use a warm, authentic tone versus stiff, overly salesy language.
• Research the brand thoroughly so you can speak knowledgeably about them.

Taking the time to customize your pitch for the unique brand proves you care about them, not just getting free products for a post. A personalized approach also helps create an instant connection and shared enthusiasm.

Overpromising Results

It’s natural to talk yourself up in a pitch, but make sure you aren’t committing to unrealistic metrics. Stick to showcasing past campaign outcomes versus conjecturing future ones.

Instead of:

“Partner with me and I guarantee your sales will double in 3 months!”

Try:

“My previous partnership with Brand X generated a 20% increase in product click throughs within 2 weeks.”

Hype and exaggeration will hurt your credibility. Be confident but realistic about the results your current audience and engagement levels can actually deliver. Under-promise and over-deliver.

Attaching Heavy Media Files

Loading pitches up with lots of images, videos, presentations, and other files can often backfire. Weighty email attachments get flagged as spam and hurt deliverability.

Keep your initial pitch email itself focused on the value proposition and partnership concepts. Then:

• Link to an online portfolio of content samples versus attaching files.
• Mention you have a media kit and will share if they would like to see it.
• Offer to send additional materials if the brand expresses interest after reviewing your pitch.

Lead with your best foot forward while avoiding clogging their inbox right off the bat.

Using an Unprofessional Email Address

Your email address itself needs to align with the polished brand image you want to project. Avoid using:

• Nicknames or abbreviations like dancegirl1234@
• Flippant/immature addresses like starvingartist@ or toosexyforbrands@
• Emails tied to old services with spam risks like Yahoo

Instead, register a custom domain and use your name:

• [email protected]
• [email protected]

A professional email platform also reduces the risks of deliverability issues or landing in spam folders. Put thought into your email address as it offers a first impression.

Pitching Too Many Brands at Once

Mass blasting generic pitches to every brand in your industry may seem like a time saver, but this spray-and-pray approach hurts your odds.

Brands want to feel special and know you did your homework on who they are and what they need specifically. Taking the time to personalize and target your outreach, even if this means less overall emails sent, will get you better results.

Quality over quantity is key – don’t pitch brands just because they’re loosely related to your niche if you can’t showcase you’re a great fit. Be selective and strategic with each outreach.

Ignoring Brand Guidelines

Most brands provide partnership or ambassador guidelines on their websites detailing how to properly pitch them. Failing to follow these directives can immediately land your email in the rejection pile.

Always thoroughly research if a brand has specified rules for how to reach out and exactly what information to provide. Adhering to their guidance shows respect.

Including Irrelevant Details

You want to include what’s needed to showcase your value – not your whole life story. Avoid tangents that detract from the main pitch like:

• Your education history from elementary school onward
• Detailed family info
• Your hobbies and interests unrelated to influencing

Stick to highlights directly relevant to why you would make a great partner. Don’t risk losing their interest in paragraphs of fluff.

By steering clear of these common missteps in your outreach, you’ll avoid undermining all the effort put into crafting an amazing pitch email. Be personal, realistic, professional and focused, and your inbox will fill up with interested replies in no time!

Email Pitch Templates and Examples by Industry

When reaching out to brands, it’s important to tailor your email pitch to resonate with their specific industry. Here are customized pitch email examples and templates for various sectors:

Beauty and Cosmetics Brand Pitch Email

The beauty industry values influencers who can produce inspired, on-trend content showcasing products in an authentic way to their engaged audiences. Focus your pitch on your creative abilities and audience demographics.

Template 1:

This works because:

• Pitches a seasonal campaign theme relevant for dramatic makeup.
• Establishes expertise in bold, glam beauty content.
• Provides social proof of past holiday partnerships.
• Focuses on showcasing their products for statement looks.

Template 2:

This works because:

• Establishes niche expertise around ethical beauty and trends.
• Proposes a timely Earth Day theme.
• Focuses on accessible, everyday beauty content.
• Highlights shared brand values around ethical sourcing.

Template 3:

This works because:

• Establishes reviewing expertise and audience interest.
• Positions as an existing brand user.
• Proposes mutually beneficial content strategy.
• Focuses on driving awareness through reviews.

Template 4:

This works because:

• Establishes niche authority around anti-aging skincare.
• Positions as a multi-year brand user.
• Proposes campaign theme tailored to her niche.
• Focuses on an empowering message versus just promotions.

Template 5:

This works because:

• Establishes niche authority around ethical, non-toxic beauty.
• Positions as an existing brand user.
• Proposes timely Earth Month theme.
• Focuses on relevant topic of clean swaps.

Template 6:

This works because:

• The subject line pitches the value of a partnership.
• It compliments a specific product range the brand offers.
• It states the influencer’s niche and metrics upfront.
• It focuses on the target demographic the brand wants to reach.
• It proposes initial content ideas tailored to the brand.

Template 7:

This works because:

• It pitches a timely, on-brand campaign theme.
• It provides social proof of past collaborations.
• It proposes tailored content and promotion strategy.
• It focuses on showcasing products from their line.

Fashion and Apparel Brand Pitch Email

For fashion brands, emphasize your aesthetics and ability to produce aspirational, trendy campaigns that will appeal to their target consumer. Share your most stylish content samples.

Template 1:

This works because:

• Focuses on a classic, timeless aesthetic that aligns with the brand.
• Proposes an on-season editorial campaign.
• Emphasizes audience interested in both trends and tradition.
• Focuses on aspirational styling content.

Template 2:

This works because:

• Compliments shared brand values around ethical fashion.
• Proposes timely, on-message Earth Day theme.
• Focuses on denim versatility and sustainability.
• Highlights niche audience interested in ethical style.

Template 3:

This works because:

• Establishes niche expertise in a specialized modest fashion space.
• Positions as an existing brand user.
• Proposes timely back-to-school themed content.
• Focuses on showcasing upcoming new arrivals.

Template 4:

This works because:

• Establishes expertise in edgy, urban fashion photography.
• Compliments the brand’s bold boundary-pushing aesthetic.
• Proposes showcasing their pieces in an on-brand visual style.
• Emphasizes potential for powerful, out-of-the-box content.

Template 5:

This works because:

• Establishes niche expertise around refined menswear.
• Proposes collaboration theme highly relevant to target demographic.
• Focuses on polished, professional style content.
• Compliments brand’s positioning as menswear experts.

Template 6:

This works because:

• Compliments brand values around size diversity and ethics.
• Highlights influencer’s niche in midsize fashion space.
• Proposes content tailored to the target demographic.
• Focuses on aspirational, trendy styling content.

Template 7:

This works because:

• Starts with impressive audience metrics.
• Positions the influencer as an authority in style content.
• Proposes visual, aspirational partnership concepts.
• Focuses on discounted promotions to incentivize sales.

Food and Beverage Brand Pitch Email

Food influencers should highlight mouthwatering photography, their recipes, and ability to showcase products in an everyday context. Share your most appetizing content.

Template 1:

This works because:

• Establishes expertise in hyper-styled food photography.
• Proposes an aspirational, editorial style collab.
• Focuses on highlighting their ingredients in recipes.
• Emphasizes taking their products beyond utility to art.

Template 2:

This works because:

• Establishes expertise around dorm/college recipes.
• Positions as an existing brand user.
• Proposes timely back-to-college campaign theme.
• Focuses on budget-friendly, easy meal recipes.

Template 3:

This works because:

• Establishes niche expertise in gluten-free recipes.
• Positions as an existing brand user.
• Proposes simple recipe collab on her platforms.
• Focuses on relevance to highly targeted audience.

Template 4:

This works because:

• Positions expertise around family meal recipes.
• Focuses on daily use of their products.
• Proposes timely back-to-school content theme.
• Emphasizes recipe photography and imagery.

Template 5:

This works because:

• Positions expertise around drool-worthy food photography.
• Focuses on indulgent, craveable recipes.
• Proposes campaign theme tailored to comfort food niche.
• Emphasizes elevating dishes using premium ingredients.

Travel and Hospitality Brand Pitch Email

For travel brands, discuss your adventurous spirit and highlight wanderlust-inducing photography that will inspire their audience to book. Share your most breathtaking visual content.

Template 1:

This works because:

• Establishes niche expertise in unique aerial photography.
• Proposes distinctive aerial campaign concept.
• Focuses on highlighting their mountain properties.
• Emphasizes dramatic bird’s-eye visuals.

Template 2:

This works because:

• Establishes niche audience of family/couple travelers.
• Positions as an existing brand user.
• Proposes relevant resort review campaign theme.
• Focuses on family-friendly amenities and appeal.

Template 3:

This works because:

• Establishes luxury travel audience and credentials.
• Provides social proof as an existing brand user.
• Proposes sponsored resort tours as campaign idea.
• Focuses on showcasing 5-star, elite properties.

Template 4:

This works because:

• Positions expertise in travel photography.
• Establishes familiarity with their hotel brand.
• Focuses on showcasing locations in aspirational style.
• Emphasizes stunning visuals and wanderlust feelings.

Template 5:

This works because:

• Positions expertise around solo female travel.
• Establishes herself as a frequent customer.
• Proposes seasonal, timely campaign theme.
• Focuses on aspirational, start-to-finish travel diary content.

Fitness and Health Brand Pitch Email

For the wellness industry, highlight your expertise surrounding motivation, healthy habits, and safe/effective workout strategies tailored to your niche. Share your most inspiring content.

Template 1:

This works because:

• Establishes credentialed expertise in strength training.
• Proposes campaign concept aligned to his fitness niche.
• Focuses on high-intensity workout content.
• Emphasizes science-based credibility.

Template 2:

This works because:

• Establishes niche expertise in yoga and holistic wellness.
• References existing brand relationship.
• Proposes campaign theme relevant to niche.
• Focuses on positioning products as self-care essentials.

Template 3:

This works because:

• Establishes expertise around endurance athletics.
• Provides social proof as an existing brand user.
• Proposes campaign showcasing durability and performance.
• Focuses on highly active target demographic.

Template 4:

This works because:

• Establishes credentialed expertise in family nutrition.
• Positions as an existing brand user.
• Proposes relevant kid-friendly recipe theme.
• Focuses on health-conscious ingredients.

Template 5:

This works because:

• Highlights niche male fitness audience.
• Establishes credentialed expertise.
• Proposes specific eBook campaign concept.
• Focuses on showcasing products through programming.

Template 6:

This works because:

• Establishes niche expertise as a certified trainer.
• Positions as an existing brand user.
• Proposes campaign theme aligned to niche.
• Focuses on accessible, at-home workout content.

Template 7:

This works because:

• Establishes niche authority around natural, clean eating.
• Positions as an existing brand user.
• Proposes content strategy tailored to healthy eating niche.
• Offers to provide and track promo codes.

The key to success is tailoring your pitch format and details to resonate in the target industry. Use these templates as inspiration to craft customized outreach!

Following Up After Initial Pitches to Brands

You’ve crafted an amazing brand partnership pitch and hit send. But now the waiting begins. If you haven’t heard back from the brand within 1-2 weeks, it’s appropriate to send a follow-up email. Here’s how to do so effectively:

When and How Often to Follow Up

Timing is important for follow-up emails to increase your chances of getting a response:

• Send your first follow-up 5-7 days after the initial pitch if you haven’t heard back. Avoid waiting longer than 2 weeks for the first outreach.
• If there’s still no reply, send a second follow-up 10-14 days after the first one.
• You can attempt one more email after another 1-2 weeks have passed with radio silence. But if you haven’t heard back after 3 contact attempts, it’s best to move on for now.

Spreading your follow-ups out over a few weeks gives the brand sufficient time to review internally without overloading their inbox. While persisting is important, you also want to respect their time and bandwidth.

Follow-up emails should:

• Thank the recipient for considering your initial pitch
• Politely reiterate your interest in working together
• Recap any key points about why you’re a great partner
• Share any new relevant updates about your work or audience growth

The tone should remain professional and enthusiastic. Avoid sounding pushy or aggressive in demands for a response.

Providing Additional Value in Follow-Up Emails

Including new information, samples or resources in your follow-up emails can boost their effectiveness.

Some ways to add value include:

• New audience demographic or growth stats since your initial pitch
• Screenshots of recent high-performing content
• An updated media kit with new press mentions or collaborations
• Additional relevant campaign ideas tailored to the brand
• A case study from a recently completed partnership
• New testimonials or reviews speaking to your influence
• Performance metrics and reports if available

Essentially, you want to convey that even more opportunities have opened up since your first outreach. Get creative with relevant updates you can include to showcase your continued value.

For example:

“Hi [Name], I wanted to update you on my recent metrics – in the last month since we initially connected, I’m now at 185k Instagram followers and have gotten coverage in [Publication]. Would still love to explore working together, let me know if any updates on your end!”

Following Up by Other Contact Methods

If email follow-up attempts aren’t working, try varying your outreach method:

Social media: Politely comment on a brand post re-expressing your interest in collaborating. Often social content is handled by different internal teams.

Phone: Calling the brand’s general line and asking for the contact can sometimes yield better results. Leave a voicemail if you don’t connect.

LinkedIn: Send a short InMail note following up and leveraging any shared connections.

Events: Attending a trade show or conference where they will have representatives allows you to network in person.

The key is persistence paired with professionalism. Continue finding new ways to politely re-engage without being overbearing.

And if a brand ultimately declines or is non-responsive? Don’t take it personally. Add them to your list to follow up with again in 6-12 months when you have new stats, content and results to share. The key is using follow-ups strategically, not letting one “no” deter you from trying again down the line.

Securing Ongoing Brand Partnerships

Landing that initial brand collaboration is a big accomplishment. But the real key to influencer marketing success is building lasting partnerships that extend beyond one-off campaigns. Here are some tips for securing ongoing, long-term relationships with brands:

Consistently Producing High-Quality Content

The best way to become a brand’s go-to partner is to consistently create amazing content that over-delivers on your promises.

• Produce content that is on-brand: Ensure any branded content aligns seamlessly with your niche, audience expectations, and the brand’s goals. Don’t veer off-topic just because it’s sponsored.
• Maintain high visual and production standards: Bring your A-game to content for all brand partners. Don’t start phoning it in or cutting corners once you have the deal secured.
• Stick to discussed timelines and planning: Whether it’s sending deliverables for review or posting on agreed dates, follow through reliably on expectations discussed with the brand.
• Track feedback and optimize: Pay attention to which campaign angles and types of content get the best response from the brand’s audience as well as your own. Then double down on those in the future.
• Avoid oversaturation: Be thoughtful about the balance between regular and sponsored posts so brand content doesn’t become too dominant. Space it out appropriately.

By ensuring each campaign is executed smoothly and drives results for the brand, you become someone they want to tap again and again.

Promoting Brand Campaigns Extensively

Don’t end your efforts once the sponsored content goes live. Look for opportunities to give your brand partner added exposure:

• Promote posts heavily upon launch: Don’t just publish then forget it. Share brand campaign posts repeatedly in Stories, as posts across your other platforms, in emails, etc.
• Leverage user-generated content: Encourage audience members to tag you and the brand creating UGC and re-share these posts.
• Secure additional press mentions: Pitch relevant media outlets to cover exciting brand partnership content. Landing earned media placements extends reach.
• Repurpose campaign assets: Turn written sponsored content into a YouTube video, promotional images into social posts, etc. Find creative ways to give assets a second life.
• Carry over brand hashtags: Incorporate branded hashtags into non-sponsored content when it fits organically. Keep them in rotation.
• Offer discounts: Run an exclusive coupon code or giveaway for your audience with the brand’s products to drive further interest.

Demonstrating you’re going the extra mile to promote sponsored content makes brands confident their investment is worthwhile.

Analyzing Performance and Optimization Opportunities

Provide partners with thorough post-campaign recaps and insights:

• Share engagement metrics and traffic stats on all deliverables. Compare performance across different pieces of content or platforms.
• Pull any available conversion metrics: clicks to the brand’s site/products, traffic referred, sales influenced. These validate ROI.
• Highlight top-performing pieces of content or angles. Point out types of assets the target audience particularly responded to.
• Identify any content or strategies that underperformed so you can optimize in the future.
• Ask for the brand’s input on their goals. Did you successfully hit their desired marketing objectives? Get their perspective.

Helping analyze what worked and constructively looking for areas of improvement shows you’re invested in the partnership success. This data then informs how to evolve the relationship.

Maintaining Open Communication with Brands

Consistent communication helps nurture the ongoing relationship:

• Check in regularly even outside of active campaigns. Quick emails or DM’s let them know you’re thinking of them.
• Immediately flag any issues that arise to be addressed proactively together. Don’t leave them in the dark.
• Share exciting updates about your channel as you hit new milestones. Keep them looped in on your progress.
• Ask for informal feedback on the partnership. Are they continuing to see ROI? What are they looking for more/less of?
• If you ever plan to work with a direct competitor, give them a courtesy heads up. Don’t let them be surprised.
• Thank them periodically for the continued opportunity to collaborate. Express how much you value the partnership.

Regular correspondence builds trust and keeps your partnership top of mind for future opportunities.

Exploring Long-Term Partnership Potential

As your working relationship solidifies, explore expanding it into an ongoing ambassadorship:

• Propose a consistent content roadmap: Plan to produce X number of posts, videos, etc. per month or quarter.
• Offer package pricing for bundled long-term content versus one-off fees. Provide discounts for commitment.
• Discuss more immersive partnership opportunities like developing products, custom content, events, etc.
• Ask about being featured on their channels or invited to employee events. Aim for deeper integration.
• Bring up performance metrics and projections. Demonstrate the continued value you forecast being able to drive.

Think big picture about how you can grow with brands over time. Leverage your track record into a long-term investment.

The key is approaching partnerships with brands as collaborative, mutually beneficial relationships built on trust and consistent value delivery. With this mindset, you develop your influencer personal brand into an authoritative industry voice brands won’t be able to live without!

Strategies for Managing Influencer Outreach

Reaching out to brands takes time and organization. Leverage these strategies to streamline managing your pitching process:

Leveraging Cold Email Software

Specialized email marketing tools help simplify and organize high-volume outreach. Solutions like Mystrika provide features to enhance deliverability and track performance.

Key capabilities include:

• Email warm-up to improve inboxing rates

Mystrika offers advanced warmup capabilities to increase deliverability before outreach begins. This “softens” new email accounts, enhancing their reputation.

• Email analytics and tracking

View real-time stats on open rates, clicks, and reply rates across campaigns. Track individual email success.

Mystrika provides detailed tracking and analytics for every email, like open and click tracking. You can easily monitor campaign progress.

• Lead and list organization

Manage media lists and brand contacts in one place to track status and history.

With Mystrika you can upload targeted media lists and segment by criteria to organize and filter brands.

• Email templates and workflows

Save time building consistent pitches with customizable templates and automated sequences.

Mystrika offers professional email templates and workflows to easily personalize and scale your outreach.

• Scheduling and send time optimization

Schedule emails in advance and experiment with different send times to determine ideal timing.

For each campaign, Mystrika allows scheduling emails in bulk at optimal high-engagement times.

Tools like Mystrika provide influencers enhanced capabilities to execute sponsorship outreach efficiently at scale. The key features optimize deliverability, simplify collaboration, provide insightful tracking, and automate repetitive tasks.

Tracking Campaign Performance

Robust tracking provides data to refine your strategy:

• Individual email stats: Response rate, open and click-through rate for each email to identify what resonates.
• Overall campaign metrics: Total emails sent, opens, replies, conversions week-over-week. Monitor growth and ROI.
• Audience engagement: Likes, clicks, comments, etc. on sponsored posts. Assess content resonance.
• Attribution: Track sales driven from promo codes or your unique links. Quantify revenue influence.

Based on results, double down on tactics that perform and re-evaluate ones that don’t. Continually optimize.

Building Targeted Media Lists

Focus your pitches by researching and compiling targeted media lists of brands that align with your niche and audience.

Tips for building strong media lists:

• Browse influencers in your space and brands they partner with. Seek similar opportunities.
• Use tools like BuzzSumo to search by relevant keywords and content to find target brands.
• Follow industry hashtags and conversations to identify prominent companies.
• Attend key events and network to connect with brand representatives directly.
• Segment your lists by categories like relationship (cold vs. warm prospect), niche, past campaign examples, etc. to prioritize and personalize outreach.
• Continuously expand and cultivate your lists over time as your expertise grows.

Scheduling and Automating Outreach

Scheduling tools help streamline managing high-volume emails:

• Schedule emails directly within email services or using standalone platforms like Hootsuite.
• Leverage email templates, saved replies, and email workflows to scale personalized communication.
• Use services like Mailshake or Lemlist to automate follow-ups and tracking responses at scale.
• Integrate your email, social media, and calendar to access everything in one centralized dashboard.

Don’t manually tackle hundreds of emails. Use technology to do the heavy lifting for consistent, organized outreach.

With the right strategies and tools in place, influencers can pitch to brands more efficiently and land more fruitful partnerships as a result. Do your homework upfront and let technology accelerate executing at scale.

Key Takeaways

Crafting a compelling brand partnership pitch email is crucial for influencers looking to monetize their online presence. Here are some key tips to keep in mind:

• Personalize every email and tailor your pitch to the specific brand. Generic outreach is unlikely to get results.
• Establish your expertise and credibility upfront with your niche, metrics, and audience insights.
• Share ideas for collaborative campaigns or content that would uniquely benefit the brand. Get creative and specific.
• Follow up politely if you don’t receive a reply but avoid excessive persistence.
• Produce stellar sponsored content that over-delivers on your promises. Quality work builds ongoing relationships.
• Analyze performance data from campaigns and share insights to continually improve.
• Nurture communication with brands outside of active partnerships. Check in regularly.
• Leverage tools like email services and media list builders to organize and automate outreach.

With a combination of compelling pitch emails, consistent value delivery, and thoughtful follow-up, influencers can secure recurring brand partnerships, amplified income opportunities, and achieve their business goals.

The key is tenacity paired with patience. Not every outreach may lead to a deal, but over time, developing relationships with brands leads to exciting opportunities.

Frequently Asked Questions

Q: How do I find the right brands to pitch as an influencer?

A: Research brands in your niche through their websites and social media. See who influencers similar to you partner with. Attend industry events to network and connect directly with brands. Use tools like BuzzSumo to find companies producing relevant content.

Q: What metrics should I include in my media kit?

A: Include follower counts on each platform, engagement rates, average views/likes, website traffic, conversion rates, audience demographics, and growth over time. Concrete data builds credibility.

Q: How long should my pitch email be?

A: Keep it concise at 3-5 paragraphs maximum. Include only the most vital details – who you are, your niche, metrics, partnership ideas. Additional info can go in your media kit. Avoid super long emails.

Q: How often should I follow up if I don’t hear back?

A: Send your first follow up 5-7 days after pitching. If still no reply, try again 10-14 days after the first follow up. Limit follow-ups to 3 total attempts per brand for now.

Q: Should I mention my rates in the initial email?

A: No, wait until the brand expresses interest to discuss rates. Lead with the value you provide. Negotiate pricing once they want to partner.

Q: What makes a strong partnership proposal?

A: Include ideas for content that align with the brand’s goals and audience interests. Make suggestions tailored to who they are versus generic campaigns. Get creative!

Q: What tools can help manage outreach?

A: Leverage email services, automation tools like Mailshake, social media scheduling, and media list builders. Streamline follow-ups and tracking.

Q: How do I stand out from other influencer pitches?

A: Personalize every pitch with specific details related to each brand. Focus on communicating your unique value, not just generic stats. Share ideas for high-quality, custom content.