If you’re running a business, chances are you rely on email to communicate with clients, colleagues, and customers. But with the rise of phishing and other email-based attacks, it’s crucial that your emails are secure and trustworthy. That’s where email authentication policies come in. Email authentication policies like DMARC, SPF, and DKIM help ensure that only authorized senders can use your domain for sending emails. By implementing these protocols, you can protect your brand reputation … Read more

Email marketing is only effective if your messages reliably reach the inbox. Learn how the right deliverability tools can optimize your campaigns for higher placement and engagement. Why Email Deliverability Matters For any business using email as a communication channel, having emails reliably delivered to the inbox is critically important. Poor email deliverability leads to lost messages, damaged sender reputation, and reduced engagement. Investing in improving email deliverability pays major dividends across key metrics. Here’s … Read more

Predatory TCPA lawsuits have become a cottage industry targeting businesses large and small. Marketing activities once considered routine now carry million dollar legal liabilities. But specialized partners like Blacklist Alliance equip companies with a TCPA compliance arsenal to defend against claims and avoid astronomical damages. Learn how proper precautions can prevent legal nightmares. How Blacklist Alliance Helps With TCPA Compliance For any business that engages in telephone or text marketing, TCPA compliance is a major … Read more

This guide equips you with all the spam prevention and removal techniques you need to keep your email list sparkling clean. Extinguish fake signups, engage real subscribers, and watch your email marketing thrive. What are Spam Signups and Why are They Harmful? Seeing a sudden spike in new subscribers may seem like cause for celebration at first. But before you break out the champagne, it’s important to determine—are these real people excited to hear from … Read more

Finding and compiling targeted, accurate prospect contact information is one of the most critical yet time-consuming aspects of conducting effective outbound outreach. But spending hours manually scouring websites, LinkedIn, and other sources for emails is painful. And resorting to unverified guesswork tanks deliverability. That’s where implementing a purpose-built personal email finder tool can help save huge amounts of grunt work while still uncovering quality data. The key is finding a tool offering generous free tiers … Read more

For influencers, sponsored brand collaborations are the key to monetizing your online presence. But you can’t wait around expecting lucrative deals to just land in your lap. Crafting stand-out brand pitch emails is a crucial skill for proactively connecting with potential partners and securing collaborations with brands you admire. We’ve put together the ultimate guide to influencer partnership pitch emails. From email templates and examples to follow-up strategies and avoiding common mistakes, learn how to … Read more

The world of sales is constantly evolving. With new technologies, strategies, and economic conditions shaping the marketplace, sales professionals need to stay sharp. While nothing can replace hands-on experience, one of the best ways to build your skills is by reading the latest sales books. But with thousands of options out there, how do you know which sales books are really worth your valuable time in 2023? That’s what we’re here to help with! In … Read more

Understanding your ideal customer profile is crucial to the success of any business. It involves identifying the characteristics of your target audience and ensuring that they are ready, willing, and able to solve a problem. This concept has been widely adopted by businesses, and for good reason. Having a well-defined ideal customer profile enables companies to make informed decisions regarding their marketing, sales, and support strategies. At Mystrika, they take the ideal customer profile seriously … Read more

Outbound sales can be a challenging process, requiring careful planning and execution to achieve success. One of the most critical aspects of outbound sales is tracking the right metrics to understand the effectiveness of your campaigns. The right metrics can help you optimize your outreach, improve your sales process, and ultimately drive more revenue for your business. However, understanding which metrics to track and how to use them can be a daunting task for many … Read more

Outmaneuver spam filters, captivate audiences, and ignite response rates using the strategic superpower of cold email domain variations. This definitive guide explores the ins and outs of optimizing your sender domains for maximum deliverability. Learn how small tweaks and science-backed techniques enable your cold emails to slip into inboxes undetected. Discover proven methods for selecting high-performing domain variations, properly warming them up, tracking data meticulously, and scaling your outreach confidently. With the right domain repertoire, … Read more