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How exactly does CCPA impact email marketing? What steps do marketers need to take to comply? This definitive guide examines CCPA’s provisions, consent best practices, and the future of privacy laws. Arm your email program for CCPA compliance and beyond. Understanding the California Consumer Privacy Act (CCPA) The California Consumer Privacy Act (CCPA) is one of the most comprehensive data privacy laws in the United States. It imposes new requirements on companies that collect or … Read more

Are you staring down the barrel of an upcoming sales assessment? Stress no more! This comprehensive guide arms both sales job candidates and recruiters with an in-depth look at sales assessments—what they are, how to crush them, and how to create effective assessments. We’ll explore the various sales assessment formats, benefits for employers, preparation tips for candidates, best practices for design, sample questions, key resources, FAQs, and more. Time to demystify sales assessment testing! What … Read more

Landing a sales job often requires excelling on a sales personality test. This comprehensive guide covers everything you need to know about acing these pre-employment assessments. Learn about the most common sales personality tests like Myers-Briggs, DiSC, and Caliper. Discover the key traits like drive, resilience, and competitiveness that employers look for. Get tips for preparing, understanding question types, and accurately conveying your abilities. Whether you’re an aspiring sales rep or a sales manager hoping … Read more

Sending effective cold emails in bulk without hitting the spam folder or getting blacklisted is an art. Do it right, and your campaigns will convert customers like clockwork. Do it wrong, and you’ll kill deliverability before even getting started. In this complete guide, we’ll explore the proven best practices for sending mass cold emails that recipients actually want and look forward to receiving. You’ll learn tactics for smart list management, writing compelling copy, automation tools … Read more

How does a sales rep go from random product peddler to trusted advisor? Consultative selling. This guide covers everything from real-world examples to mistakes to avoid when implementing this customer-centric sales approach. What is Consultative Selling? Consultative selling is a sales methodology that prioritizes building trusted relationships and understanding customer needs above pitching products. Unlike traditional sales approaches that focus on “closing” deals, consultative selling takes a more nuanced approach to guide customers to the … Read more

Ending prospect relationships with class is a sales skill. This guide shares proven techniques to craft compelling “breakup email” subject lines, close loops with care, and handle rejection with grace. Introduction Sending a breakup email is one of the hardest parts of being in sales. You’ve invested time nurturing a relationship, had what felt like productive conversations, and gotten your hopes up that a deal was imminent. But then…radio silence. Your follow-up emails go unanswered … Read more

Product review emails are crucial for ecommerce brands, yet often overlooked. This complete guide explores how to craft persuasive review requests, template examples, response tips, and seamless integration across your digital properties. Follow our proven product review email strategies to turn customers into advocates. Let’s get started! Why Product Review Emails Are Critical for eCommerce Stores Product review emails play a pivotal role in the success of any ecommerce business. Requesting and collecting customer feedback … Read more

Uh oh. That dreaded blacklist label has suddenly been slapped on your domain. Your inbox is overflowing with angry messages from recipients who never got your emails. But don’t panic – getting removed from email blacklists is very doable with the right game plan. This step-by-step guide will show you how to get delisted and return to the good graces of inbox providers. What is an Email Blacklist? An email blacklist is a list of … Read more

Sending email safely and securely from Office 365 often feels akin to navigating an obstacle course blindfolded. Between spoofed messages, spam filters, and deliverability woes, it’s tough to ensure your important emails reliably reach the intended inbox. But what if I told you a simple DNS tweak could significantly improve your Office 365 email security and trustworthiness? Enter SPF—the Spoof Police of email authentication. Once configured properly, SPF becomes your domain’s steadfast guardian, swatting down … Read more

Have you ever felt the cold sting of email rejection, staring sadly at a bounced message or the dreaded spam folder icon? Spam filters can be merciless, especially when faced with the elite skills of SpamAssassin – open source spam slayer extraordinaire. But worry not fair sender! This complete guide will equip you with the knowledge to avoid SpamAssassin’s wrath. We’ll explore how it works, optimize those cryptic scores, and turn even the grumpiest filter … Read more