Starting a new job can be overwhelming. You’re bombarded with new faces, processes, and responsibilities all at once. Employees fresh off the onboarding struggle bus know acclimating to an organization’s culture and rhythms takes finesse.That’s why strategic employee onboarding and introductions set the tone for new hire success…or stress. This complete guide provides tips and templates to welcome new employees in a way that excites them for the road ahead vs. regretting they ever accepted … Read more

From sales follow-ups to marketing emails, cadence is the the rhythm and science of perfectly timed business interactions. Get this intricate dance right, and the results are beautiful. Miss a step, and the music stops. This complete guide breaks down proven cadence strategies for sales, marketing, and social media along with actionable tips to choreograph your customer communications and maximize outcomes. Ready to learn the steps and up your cadence game across channels? Let’s dig … Read more

As a Mailchimp user, you may have noticed some contacts marked with a “Cleaned” status and wondered what it means. Maintaining proper email hygiene is crucial for deliverability, so understanding cleaned contacts in Mailchimp is key. In this comprehensive guide, we’ll explain everything about Mailchimp’s cleaning process – from the definition of a cleaned contact to automation tools for simplifying list cleaning. With the right hygiene strategy, you can keep your subscriber list clean and … Read more

Do you constantly feel overwhelmed, distracted, and stressed by your overflowing inbox? Do you worry about missing important messages that get buried? Email flagging can help. Flagging is a simple organizing feature that allows you to highlight your most essential emails so they don’t get overlooked. But what does it really mean to flag an email, and how do you use this tool effectively? This comprehensive guide will teach you everything you need to know … Read more

Ideal customers don’t just fall into your lap. Targeting and engaging them requires detailed customer insight and strategy. This complete guide will walk you through the crucial process of developing ideal customer profiles (ICPs) to laser focus your sales and marketing efforts for growth. Learn how to leverage ICPs as the cornerstone of winning more deals with qualified accounts. An ideal customer profile (ICP) is a detailed overview of your perfect target customer. It goes … Read more

Nothing raises blood pressure quite like getting an obscure error message while trying to check email or access an important website. That frustration worsens when the error is something meaningless like “535.” Just what does 535 even mean!? Is the server broken? Did I forget my password already? Am I being hacked‽ Before you panic and call tech support, take a deep breath. The ubiquitous 535 error is nowhere near as scary as it sounds. … Read more

Sending email reliably is crucial for any web application. However, between transient Gmail queues, Nodemailer connection issues, throttling limits, and achieving deliverability at scale – it can quickly become a headache. In this comprehensive guide, we dive into troubleshooting common Gmail and Node.js email delivery problems. Learn how Gmail’s internal queuing and throttling work, optimize Nodemailer to avoid errors like ECONNREFUSED, handle issues with services like Mailgun, validate addresses to improve deliverability, and leverage tools … Read more

From etiquette to templates, this comprehensive guide reveals insider tips toelevate your email game for personal and professional contexts. Learn the history, best practices, sample emails, and the future of electronic messaging. A Brief History of Email and How It Works Believe it or not, email has been around since the 1960s. Back in the day of mainframe computers and punch cards, ingenious engineers saw the potential for electronic messaging. Early networks like ARPANET allowed … Read more

Are you curious about what marketing agencies actually do day-to-day? Want to understand how they are structured, generate revenue, win new business, and deliver results? Looking for tips on growing your own agency? This comprehensive guide will lift the curtain on the inner workings of marketing agencies. We’ll explore the types of agencies, services offered, org structures, business models, growth strategies, keys to success, reasons to hire one, and more. By the end, you’ll have … Read more

Does your email marketing seem to end up in subscribers’ spam folders or get lost in transit more often than you’d like? Maximizing email deliverability to reach inboxes takes work. Learn strategies to improve your email delivery rates with this comprehensive guide. What is Email Deliverability? When sending emails to a list of subscribers or customers, marketers often focus solely on the total number of emails successfully delivered. But there’s an important distinction between email … Read more