Cold Email A/B Testing: Strategies For Optimizing Performance
If you’re looking to improve the performance of your cold email campaigns, A/B testing is a tried-and-true strategy that can help you get there. By systematically comparing two different versions of an email and analyzing the results, you can identify what works and what doesn’t, and make data-driven decisions about how to optimize your future emails. But where do you start? How do you define your goals, craft effective subject lines, and design emails that … Read more