Getting your carefully crafted emails into prospect’s inboxes rather than blocked or banished to spam purgatory is part science, part art. Master both, and your deliverability will soar. This comprehensive guide explores every facet of monitoring and measuring email deliverability—the key to ensuring your messages catch eyes rather than attract dust in the junk folder. We’ll cover actionable metrics to track, tools to leverage, infrastructure to optimize, and strategies to boost inbox placement. Arm yourself … Read more

Is your email marketing ROI being torpedoed by pesky spam filters? Learn how to stop Mailchimp emails from unfairly ending up in junk folders. This comprehensive guide will reveal insider techniques to optimize Mailchimp deliverability, avoid false spam detections, and rescue your campaigns from inbox oblivion. Why Do Mailchimp Emails End Up in Spam Folders? Even if you have an engaged email list full of subscribers who want to hear from you, Mailchimp’s emails sometimes … Read more

Hook, Line, and Sinker, leads the art of Closing Sales Emails. Between weak CTAs, spelling errors, and robotic sign-offs, it’s easy to botch your closing. But fear not – this guide will reel in more prospects with tips to craft killer email closings. Learn to stick the landing and get replies flooding in. Introduction Closing out an email is an art that many sales professionals struggle with perfecting. It may seem insignificant, but nailing your … Read more

Are your sales coaches truly unleashing the potential of your team? Discover battle-tested sales coaching examples, exercises, and strategies from the masters to take your reps to the next level. What is Sales Coaching and Why is it Important? Sales coaching is a crucial component of building a high-performing sales organization, yet it is often overlooked or poorly executed. In this section, we’ll define exactly what sales coaching entails, outline its key goals, and explore … Read more

Love styling your emails with custom fonts, colors and images? Or do you prefer the raw simplicity of plain text? Understanding the HTML vs plain text email format decision can optimize your campaigns. Discover when each format shines and how to balance design with compatibility. Ready to enhance your email game? Let’s dive in! The Key Differences Between HTML and Plain Text Emails Choosing between HTML and plain text emails can be tricky. At first … Read more

Sick of Getting Ghosted by Podcasters? Follow This Blueprint for Pitch Perfection. Pitching yourself as a podcast guest is an art and science. Master captivating podcasters instantly with this comprehensive guide to crafting irresistible outreach templates. Discover proven outreach strategies to land high-value interviews, skyrocket your personal brand, and mesmerize niche audiences. Let’s dive in! Understanding Podcast Outreach and Its Benefits Podcast outreach has become an integral part of marketing and PR strategies for businesses … Read more

For salespeople flooded with generic professional correspondence daily, it’s tempting to inject humor into emails to connect better. But does comedy actually help convert prospects? Or is it an unnecessary distraction that undermines critical messaging? In this comprehensive guide, we’ll explore if and when humor has a place alongside serious sales conversations. You’ll discover: If leveraged carefully, humor may provide the edge your sales emails need to engage crowded inboxes. Let’s dive in on when … Read more

Want to motivate your sales team to closed more deals and boost revenue? An optimized commission structure template is the secret weapon top companies use to incentivize reps and drive growth. Learn how to create a tailored Excel template with this comprehensive guide. Craft the ideal commission structure aligned to your business model. Automate complex calculations and payouts. Access insider tips on rates, caps, tiers, reporting, and more from Excel experts. Find out how industry … Read more

For too long, the sales industry has been seen as a man’s world. But the stats don’t lie – diverse teams perform better. Forward-thinking companies are realizing that to reflect their customers and maximize revenue, they need to empower talented women. The Current Landscape of Women in Sales Despite making up nearly half of the workforce in many countries, women continue to face systemic inequality within the sales sector. Let’s examine some alarming statistics that … Read more

Scoring a guest post on a popular industry website can work wonders, but only if your outreach stands out from the crowd. This complete guide arms you with the templates and strategies to craft captivating guest post emails that get opened, read, and generate coveted placements. Learn research tactics to find websites accepting contributor posts, the anatomy of high-converting pitches, real examples you can swipe, promotion tips, key metrics to track, and mistakes that spell … Read more