As a Mailchimp user, you may have noticed some contacts marked with a “Cleaned” status and wondered what it means. Maintaining proper email hygiene is crucial for deliverability, so understanding cleaned contacts in Mailchimp is key. In this comprehensive guide, we’ll explain everything about Mailchimp’s cleaning process – from the definition of a cleaned contact to automation tools for simplifying list cleaning. With the right hygiene strategy, you can keep your subscriber list clean and … Read more

Do you constantly feel overwhelmed, distracted, and stressed by your overflowing inbox? Do you worry about missing important messages that get buried? Email flagging can help. Flagging is a simple organizing feature that allows you to highlight your most essential emails so they don’t get overlooked. But what does it really mean to flag an email, and how do you use this tool effectively? This comprehensive guide will teach you everything you need to know … Read more

Ideal customers don’t just fall into your lap. Targeting and engaging them requires detailed customer insight and strategy. This complete guide will walk you through the crucial process of developing ideal customer profiles (ICPs) to laser focus your sales and marketing efforts for growth. Learn how to leverage ICPs as the cornerstone of winning more deals with qualified accounts. An ideal customer profile (ICP) is a detailed overview of your perfect target customer. It goes … Read more

Nothing raises blood pressure quite like getting an obscure error message while trying to check email or access an important website. That frustration worsens when the error is something meaningless like “535.” Just what does 535 even mean!? Is the server broken? Did I forget my password already? Am I being hacked‽ Before you panic and call tech support, take a deep breath. The ubiquitous 535 error is nowhere near as scary as it sounds. … Read more

From etiquette to templates, this comprehensive guide reveals insider tips toelevate your email game for personal and professional contexts. Learn the history, best practices, sample emails, and the future of electronic messaging. A Brief History of Email and How It Works Believe it or not, email has been around since the 1960s. Back in the day of mainframe computers and punch cards, ingenious engineers saw the potential for electronic messaging. Early networks like ARPANET allowed … Read more

Do you obsess over a cluttered inbox? Do mysterious spam filter gremlins make your blood boil? Get your email house in order with this comprehensive guide to taming your messages.We’ll explore the power of flagging for urgent emails, demystify authentication protocols, walk through domain setup, and drill into Gmail’s intricacies. Plus essential deliverability insights, key tools, and plenty of troubleshooting tips so you can Get Inbox Zero’d. Let’s flip the script on chaotic communications! Understanding … Read more

Tired of wrestling with cryptic bounce messages and unsubscribes? VERP provides a clever way to optimize email deliverability through address encoding. Learn how it works and if it’s right for your program. What is VERP (Variable Envelope Return Path)? Dealing with email bounces and undeliverable addresses is the bane of most email marketers’ existence. Analyzing bounce messages to extract the failed addresses, then piecing together which records bounced can be tedious and time-consuming. But what … Read more

Whitelists act like bouncers for your digital assets, letting the good folks in while keeping the riff-raff out. But how exactly do they work? What are some whitelisting best practices? Can whitelisting go too far? This comprehensive guide decodes all you need to know about whitelists. Understanding Whitelists Whitelists are widely used across technology and business to control access and privileges, but what exactly are they and how do they work? Here is a comprehensive … Read more

Ever ordered something online that showed up broken or drastically different than expected? Don’t worry, you’re not alone. Sales returns are a common and inevitable part of business. But how should companies account for these returns? And how can they minimize the financial impact? This comprehensive guide has the answers. We’ll also explore strategies for boosting your return on sales (ROS) – a key ratio revealing how efficiently your business converts revenue to profit. Learn … Read more

Sick of rewriting the same content over and over? What if you could automatically generate endless high-quality variations with the click of a button? Welcome to the magical world of spintax! Master this unique syntax for spinning sentences, and unlock your content multiplication superpowers. In this comprehensive guide, we’ll cover everything from spin syntax basics to advanced optimization techniques. Soon you’ll be spinning like a pro across SEO content, social media, email marketing and more. … Read more