Want to grow your blog traffic, engagement, and revenue? Then it’s time to get serious about building your email list! In this comprehensive guide, we break down exactly how to calculate the dollar value of your subscribers, attract more leads, monetize your list, and troubleshoot common issues. Whether you’re starting from scratch or looking to improve an existing list, use these proven tactics to turn your contacts into a profitable asset that takes your blogging to the next level. Let’s dive in!
Why Email Lists are Critical for Blog Success
An email list is one of the most valuable assets a blogger can have. At first glance, email marketing may seem outdated—but don’t be fooled. Email remains one of the most effective ways to engage your audience, drive traffic, and monetize your blog. Here’s why you need to make building your email list a top priority.
Generate More Traffic and Subscribers
The best thing about an email list is that it’s a captive audience of people interested in your niche. Every time you send out a newsletter or promotional email, you have a direct line to notify your subscribers of your latest and greatest content.
This means you can easily drive traffic back to your blog by including links in your email campaigns. Just watch those analytics shoot up when your emails hit inboxes! It’s an organic, sustainable way to grow your readership over time.
Not only will your existing subscribers boost your traffic, but you can also continuously grow your list. Include opt-in forms on your blog and in your emails, so it’s easy for folks to subscribe after reading your content. The larger your list grows, the more potential visits you can drive to your blog.
To put some numbers on it, below are a few stats about how effective email can be for driving traffic:
- Email generates over 3x more traffic than social media overall
- Email converts at 40x the rate of Facebook and Twitter combined
- Over 80% of business professionals prefer connecting via email over social media
So don’t make the mistake of underestimating the power of email! A healthy email list will supercharge your blog’s growth.
Build Relationships and Trust
Email marketing certainly drives traffic, but it also helps you connect with your audience on a deeper level. When you consistently provide value in your subscribers’ inboxes, you build relationships founded on trust.
This trust is key for any blogger who wants to monetize down the road. People will be much more likely to purchase products or services from someone they know and like. Email is the perfect medium for nurturing those connections.
With email, you can:
- Share your expertise and establish authority
- Give subscribers a behind-the-scenes look at your blog
- Send personalized messages to make readers feel valued
- Interact with subscribers and gather feedback
These relationship-building tactics set you apart from the disconnected world of social media and other public platforms. The one-on-one communication makes your audience much more engaged and loyal.
Unlock Additional Monetization Opportunities
We’ll dig deeper into monetization later, but this is one of the clearest email list benefits for bloggers. Once you have that captive, engaged audience, you have many options to generate income directly from your subscribers.
Some of the most popular monetization models include:
- Paid subscriptions – Offer exclusive content or perks for a monthly or annual fee
- Affiliate marketing – Earn commissions promoting other companies’ products
- Sponsored posts – Get paid by brands to feature their products/services
- Advertising – Sell banner ads or sponsored emails
- Product sales – Sell your own digital or physical products
Most bloggers use a combination of these approaches. The great thing about monetizing with email is you already have a pre-qualified list of people interested in your niche. That makes them prime targets for the products and services you recommend.
You’ll make far more selling to your own subscribers than trying to attract random traffic again and again. Not to mention it takes less effort in the long run.
See Higher Conversion Rates
Last but certainly not least, an email list will skyrocket your conversion rates. Conversion rate is the percentage of website visitors who end up taking a desired action, like making a purchase or downloading content.
The more targeted your traffic is (like email subscribers visiting from your newsletter), the more likely those visitors will convert.
Let’s say you get 100 random visitors from Google search versus 100 visitors from your email campaign. Studies show the email group is much more likely to:
- Spend more time on your site
- Click around to other pages
- Take advantage of promotions
- Make purchases
It makes sense when you think about it. Search traffic contains a mix of people, some who may not be interested in your niche. But email subscribers joined your list because they love your content!
In fact, email generates Conversion Rates of:
- 6-10% for content offers like webinars or free tools
- 2-3% for promotional sales content
- 15-30% for abandoned cart or transactional emails
That’s a results boost any blogger can appreciate. Focus on growing and nurturing your email list, and the payoff in conversions will be worth it.
So in summary, here’s why you need to prioritize email list building:
Traffic – Direct visitors to your content
Relationships – Strengthen trust and loyalty
Monetization – Unlock multiple income streams
Conversions – See higher opt-in and sales rates
Now that you know why email lists matter for taking your blogging to the next level, let’s talk about how to value your particular list. Putting a dollar amount on your subscribers will help you maximize these benefits.
Calculating the Value of Your Email List
Now that you know why building an email list is critical for growing your blog, let’s talk numbers. Putting a dollar value on your subscribers will give you concrete insights into how your email marketing efforts are paying off (or not).
There are a few steps involved in calculating the value of your list. Let’s break it down.
Step 1: Determine Your Active Subscriber Count
The first thing you need is the number of active subscribers on your list. Note that we’re talking about active subscribers here, not just total subscribers.
Inactive subscribers are those who haven’t opened or clicked on any emails in a long time, say 6-12 months. They provide no value anymore, so shouldn’t be included in your calculations.
To find your active subscribers:
- Export your full subscriber list from your email service provider (ESP). This should include open and click data.
- Filter this list to only show subscribers who have opened or clicked within the last 6-12 months. Those are your active counts.
As an example, you may have 2,000 total subscribers, but only 1,500 who are still actively engaging. Use that 1,500 number going forward.
Step 2: Calculate Revenue Directly Attributed to Email
Next, you need to know your revenue from email marketing for a certain time period. This part can get tricky.
For ecommerce stores, it’s easier since you can filter revenue from links clicked in emails or from specific promo codes.
For service businesses, it may require some manual tagging in your CRM to attribute sales to email contacts. Work with your team to make your best estimate here.
No matter your business model, this number is crucial. Here are some examples of email-attributed revenue:
- Ecommerce sales from clicks in email links
- Sales using discount codes sent in emails
- Services booked by contacts who received email nurturing
- Commissions from affiliate links in emails
- Ad impressions and clicks in sponsored emails
Add up all the dollars generated via email over a specific time frame. We’ll dive into time frames next.
Step 3: Choose Your Analysis Time Period
When calculating the value of your email list, you need to decide what time period you want to analyze. Here are three common options:
Monthly Value – Best for monitoring trends and testing new approaches frequently. Gives you agility to course-correct.
Annual Value – Useful for budgeting and allocating marketing resources on a yearly basis.
Lifetime Value – Big picture view of the total value a subscriber provides. Helps inform acquisition costs and retention.
Choose what makes the most sense for your current business needs and email program maturity.
Step 4: Make the Value Calculation
Okay, now for the fun part—crunching the numbers! Here is the basic formula:
Email List Value = Revenue / Active Subscribers
Plug in the numbers you’ve gathered for revenue and subscriber count over your chosen time period.
Let’s say you made $18,000 in email revenue over the past year and have 1,200 active subscribers. Your annual email subscriber value would be:
$18,000 / 1,200 subscribers = $15
Boom! Now you know an active subscriber is worth about $15 to you each year. Pretty handy info for budgeting and planning.
Make this calculation monthly, annually, and for lifetime value as desired.
Diving Deeper: Lifetime Value vs Short-Term Value
You may be wondering—what’s the difference between lifetime value and monthly or annual values? Which should you focus on?
Here’s an overview of the pros and cons of each approach:
Lifetime Value Pros
- Helps you set subscriber acquisition costs
- Informs costs to retain subscribers
- Allows you to evaluate engagement over time
- Motivates you to take a long-term view
Lifetime Value Cons
- Can mask poor performing periods
- Doesn’t account for changing behaviors
- Not timely enough for operational changes
Short-Term Value Pros
- Provides insights into how changes impact revenue
- Identifies opportunities to optimize campaigns
- Enables you to spot trends and anomalies
- Agile enough to implement new strategies
Short-Term Value Cons
- Doesn’t factor in long-term loyalty
- Can unduly react to small sample sizes
- Fails to capture overall subscriber relationships
- May encourage short-term thinking
Takeaway:
Focus on lifetime value when evaluating the big picture health of your email program and margins.
Use monthly or annual values to dig into performance, spot trends, and make tactical improvements.
Blend long-term and short-term analysis to make data-driven decisions at both a strategic and operational level.
Valuing Segments of Your Email List
You can take your email list value calculations a step further by analyzing the value of different segments or groups within your broader list.
Two common ways to segment are:
By Engagement Level
Group subscribers based on how they interact with your emails, such as:
- Highly engaged – Open and click every email
- Moderately engaged – Open but rarely click
- Not engaged – No opens or clicks for 6+ months
Look at the revenue contribution of each segment. How can you get more subscribers into your highly engaged group?
By Customer Lifecycle Stage
Segment by where contacts are in their customer journey:
- Subscribers
- Leads
- Trial users
- Customers
- Promoters
See the lifetime value progression across stages. Identify weak spots where customers drop off.
This segmented analysis allows you to refine email targeting, personalize content, and maximize value.
Now that we’ve covered how to determine your email list’s dollar value, let’s look at how to actually build your list from the ground up.
Building Your Blog’s Email List from Scratch
Growing a blog’s email list doesn’t happen overnight. It takes consistent effort and strategic tactics. In this section, we’ll explore a step-by-step process for going from zero to hero in building up your subscriber count.
Step 1: Select an Email Service Provider
The first step is choosing an email service provider (ESP) to collect subscriber data and send your marketing emails.
For bloggers just starting out, make sure to choose one that’s user-friendly and straightforward to use. You want to be focused on creating content, not battling with a complicated email platform.
That said, also ensure the ESP you select offers room to grow. As your list expands, you’ll likely want to use more advanced features like automations, landing pages, and analytics. Don’t get stuck with a solution that can’t scale.
Here are some beginner-friendly email providers to consider:
- Mailchimp – Free plan up to 2,000 subscribers
- ConvertKit – 30-day free trial
- Constant Contact – 60-day free trial
- Drip – Free forever for 100 subscribers
And if you plan to integrate your email marketing with other tools, check out the ESP’s ecosystem of app partners first. For example, ConvertKit and MailChimp have expansive integration marketplaces.
Set up your chosen platform, create subscriber fields to track data, and design a sign-up form. Now you’re ready to start collecting those emails!
Step 2: Create Irresistible Opt-In Offers
The best way to rapidly grow your email list is with opt-in offers – something enticing that website visitors exchange their email address to receive.
These “lead magnets” provide immediate value. When visitors get something helpful or interesting straight away, they’ll be more willing to share their contact info and join your list.
Some awesome opt-in offer ideas include:
- Free guide, checklist, or workbook
- Toolkit or bundle of resources
- Discount coupon or promo code
- Webinar or mini video course
- Cheatsheet or printable graphic
- Curated industry report or analysis
Essentially, create something your target audience would love to get their hands on. Make sure it’s exclusive to your list, so existing readers have an incentive to subscribe.
You can offer a “content upgrade” tied to a specific blog post, or a “standalone” opt-in accessible anywhere on your site. Try both to appeal to visitors with different needs.
Step 3: Strategically Place Signup Forms
Once you’ve built those irresistible lead magnets, place signup forms strategically around your website to convert visitors. Some effective form placements include:
- Embedded in blog posts
- In a sidebar or footer
- On welcome gates or popups
- On the Contact or About page
- Behind an exit intent popup
- On landing pages or opt-in pages
A multi-channel approach works best. Encourage email subscriptions across your site both passively (like a small footer form) and actively (like on-post CTAs). Just don’t overdo it. Too many forms will frustrate visitors.
Focus on putting forms on high-value pages:
- Popular posts that attract engaged visitors
- Key landing pages in your conversion funnel
- Anywhere users are demonstrating intent or interest
This captures visitors when they’re most likely to convert.
Step 4: Send New Subscriber Onboarding Emails
Now comes the fun part – welcoming new subscribers! Having a structured onboarding sequence is key for setting the right expectations.
Here are some ideas for your first emails:
- Email #1: Welcome email with lead magnet download
- Email #2: Introduction to you and your blog’s mission
- Email #3: Overview of the types of content subscribers can expect
- Email #4: Open invitation to connect on social media
- Email #5: Survey to gather feedback on interests and needs
This provides immense value up front and starts building the relationship. Set these automations up in your ESP so they send automatically when a visitor signs up.
Step 5: Drive Targeted Traffic to Your Site
Alright – you’ve got the tools in place to collect emails, offers to convert visitors, and onboarding to delight new subscribers. Now it’s time to drive traffic to put it all into action!
**SEO: **Optimize your posts for search engines by doing keyword research and including those keywords naturally in your content.
Social Media: Share your posts in relevant Facebook groups, subreddits, and communities. Develop your brand on platforms like Instagram and TikTok.
Pinterest: Create eye-catching pins for your blog posts to drive referral traffic. Pinterest is hugely powerful for bloggers.
Email: Notify your current subscribers whenever you publish new content.
Advertising: Consider small Facebook or Google ad campaigns to get your content in front of new audiences.
Use a mix of organic and paid acquisition strategies to grow your readership. This expands the pool of potential email subscribers.
Step 6: Send Regular Newsletter Emails
The work doesn’t stop once someone subscribes. You need to continually nurture your list by sending valuable emails on a regular basis.
Bloggers should aim to send at least 2 emails per month, ideally weekly. Promotional emails can be helpful but focus mostly on useful content subscribers look forward to reading.
Some proven newsletter ideas include:
- Post Recap – Brief summaries and links to your latest posts
- Industry Roundups – Relevant news and developments from your niche
- Q&As – Answer common reader questions
- Case Studies – Share a client success story
- Monthly Giveaway – Free raffle contest to engage readers
Email platforms like ConvertKit make it easy to create beautiful templates and automate these on a schedule. Don’t leave your list sitting idle! Send prompt updates to stay top of mind.
Step 7: Don’t Neglect Email List Hygiene
Finally, don’t forget about email list hygiene – that’s how you nurture a healthy, growing list over the long-term.
- Remove inactive subscribers who haven’t opened in 6+ months. This keeps your list clean and avoids spam complaints.
- Segment your list based on preferences and behaviors. Customize your messaging to be as relevant as possible for each subscriber.
- Send re-engagement campaigns to spark renewed interest from cold subscribers before writing them off entirely.
- Track engagement metrics like open rate to optimize your emails over time.
Keep your email list clean, segmented, and engaged. This maximizes deliverability and minimizes inactive subscribers.
Those are the essential steps for attracting, onboarding, and retaining email subscribers. Now let’s talk about monetizing this coveted list!
Monetizing Your Email List
You’ve put in the hard work to build a targeted, engaged email list. Now it’s time to reap the rewards! Let’s explore some of the best ways to monetize your list and overcome any reservations you may have.
Promote Your Own Products or Services
The most straightforward monetization approach is to sell your own offerings to your subscriber base. Some ideas:
- Digital products: eBooks, online courses, templates, or tools
- Physical products: Merchandise like t-shirts, mugs, or journals
- Services: Coaching, consulting, freelancing, or done-for-you services
- Events: Paid webinars, conferences, meet-ups, or retreats
Email is the perfect medium to promote new product launches, evergreen offerings, events, and more. You have a qualified audience of people already interested in your niche.
Send dedicated emails when you release a new product or have a limited-time sale. Offer an exclusive discount to subscribers to increase conversions.
Leverage Affiliate Marketing Opportunities
If you don’t yet have your own products, consider promoting other relevant brands through affiliate partnerships.
Research affiliate programs related to your niche. Choose partners with generous commission structures. Then incorporate affiliate links or banner ads into your emails.
You can recommend helpful products you actually use or offer “deal alerts” when an affiliate has a sale or coupon code.
Affiliate marketing is low effort and lifts some burden off creating your own products right away. You still need to vet partners carefully to maintain trust.
Sell Advertising Spaces
Once you have over 1,000 subscribers, you can start offering email sponsorships to other companies. This allows them to get their offers directly into the inboxes of your audience.
Some options are:
- Top leaderboard banner
- Large middle banner
- Bottom skyscraper banner
- Sponsored dedicated email
- Brand mentions
- Giveaway prize donations
Determine your rates based on metrics like open rate and click-through-rate (CTR). Charge more for dedicated emails versus bottom banners.
Clearly indicate sponsored content using labels like “Partner,” “Sponsored,” or “Ad.” Be selective about aligning with brands your audience will appreciate.
Overcoming Resistance to Monetizing Your List
Some bloggers hesitate to monetize their list because they worry about backlash. But subscribers expect and understand you have a business to run.
Here are a few tips for overcoming reservations:
Unsubscribes will happen – don’t fear them.
It’s natural to have some unsubscribes, especially when you promote paid offers. Don’t get discouraged. Focus on continuously providing extreme value the rest of the time.
Share your story and be transparent.
Explain to your audience how their support helps sustain you. Be upfront about sales, ads, and commissions. Transparency builds trust.
Use segmentation and tracking to optimize.
Pay attention to metrics for promotional emails vs. regular content updates. Identify what resonates with subscribers and what may cause fatigue.
Remain focused on serving your subscribers.
At the end of the day, subscriber value is driven by consistently delivering value above all else. As long as you maintain that focus, monetization will naturally follow.
The important thing is bringing real value to your readers. Do that, and monetizing your list will not only be possible, but welcomed.
Email List Building Tips for Beginners
If you’re just getting started with email marketing, the process can seem overwhelming. Growing a list from scratch takes time and consistency.
Here are some beginner tips to set yourself up for success:
Start with One Solid Opt-In Incentive
Don’t get ahead of yourself trying to create multiple lead magnets right away. Develop one strong opt-in offer that delivers immense value.
Make sure you:
- Identify your audience’s biggest pain points or needs
- Solve those needs better than anyone else does
- Make accessing the resource conditional on subscribing
Pour your energy into that one offer. Craft the messaging, build a dedicated landing page, and drive traffic. Once you see it converting well, move on to more.
Do Not Buy Email Lists
It can be tempting to take shortcuts and purchase lists of “potential customers.” Don’t give in!
Buying lists will only lead to:
- Low open and click rates
- Mass unsubscribes
- Complaints for unwanted emails
Focus on cultivating your own audience. It takes more effort up front but pays off with higher engagement and conversions long-term.
Closely Monitor Engagement Metrics
Signing people up is the first step. You need to ensure your emails are interesting and useful to keep new subscribers engaged.
Track essential metrics like:
- Open rates
- Click-through rates
- Bounce rates
- Unsubscribe rates
Review this data to identify issues and opportunities to optimize your approach. This will increase retention over the long haul.
Be Patient and Consistent
Some bloggers give up too quickly when their list is only at a few hundred subscribers after several months. Try not to get discouraged – slow and steady growth is expected, especially as you’re learning the ropes.
Stay patient and keep publishing value-focused content. Send regular newsletter emails. Follow up with inactive subscribers.
With a persistent, value-first approach, your list is sure to keep growing.
Avoid Common Beginner Mistakes
Here are some common missteps to watch out for:
Sending Too Many Emails Too Soon
Don’t barrage new subscribers with daily emails right out the gate. Follow your onboarding sequence, then ease into a sustainable newsletter schedule.
Focusing on Quantity Over Quality
Don’t just blast promotional offers. Share valuable insights and recommendations most emails.
Neglecting Overall List Hygiene
Keep your data clean by regularly pruning inactive subscribers and updating contact details.
Avoid these pitfalls by always putting your audience first. Patience and consistency will win out.
Tap Into “Easy Win” Tactics for Quick Growth
While slow and steady growth is the name of the game, you can still utilize some easy wins to pick up steam fast:
Leverage Existing Followings
Add email signup forms to your website footer, Instagram bio, YouTube descriptions, etc. Meet subscribers where they already know and follow you.
Strategically Place Opt-In Forms
Focus on high-traffic pages, like key landing pages or popular posts. These visitors are already showing interest.
Offer Must-Have Lead Magnets
Create freebies your niche desperately wants. Tap into specific needs or knowledge gaps. Irresistible value builds your list faster.
Take advantage of these quick boosts, while staying committed for the long haul.
Closing Tips for List Building Beginners:
- Don’t buy email lists – grow your own!
- Start with one focused lead magnet offer
- Add signup forms everywhere you can
- Send emails consistently, but not too often
- Monitor engagement metrics closely
- Stick with it! Consistency and patience are key.
If you avoid common mistakes and focus on value-first content, your blogger email list is sure to gain momentum.
Email List FAQs
Let’s wrap up with answers to some of the most frequently asked questions about building and managing an email list for your blog.
How Much Do Email Lists Cost?
The main costs associated with email lists are:
Email service provider platform fees – Plans start as low as free for up to 2,000 subscribers. Paid plans are around $10-$30/month for up to 10,000 subscribers. Cost scales up based on list size.
Lead generation costs – This includes things like social media ads, SEO, content offers, etc. to drive list growth. Budget at least $100-500 per month as you get started.
Email creation and sending – For nicely designed and effective emails, budget 2-4 hours per month at $50/hour = $100-200.
So budget $100-200+ per month in the beginning. After the first 6-12 months, costs decrease as your organic reach expands.
Advanced paid advertising can increase costs but also accelerate growth. Start small and reinvest revenue into expanding your email program over time.
How Long Does It Take to Build a List?
In the beginning, plan for organic list growth of:
- 100 subscribers in Month 1
- 500 by Month 6
- 1,000 by Month 12
- 2,500 by Month 18
- 5,000+ by Month 24
This assumes you publish quality content consistently, promote your opt-in offers, and nurture subscribers.
It takes time and work up front but subscribers and revenue accumulate exponentially. Within 2 years you can build a list that serves as a solid business foundation.
Should I Rent or Buy Email Lists?
We strongly recommend against buying or renting lists from third-party brokers. It may seem like a shortcut but rarely delivers value.
Purchased lists have many downsides:
- Recipients didn’t opt-in so deliverability is poor
- Engagement and conversions will be very low
- Could hurt your sender reputation and get labeled as spam
Focus your energy on growing your own targeted, engaged list. The payoff is well worth it long-term.
How Many Signup Forms Should I Have?
The ideal number of forms depends on your website structure. Here are some guidelines:
- 1-2 forms on your homepage
- 1-2 forms on high-traffic landing pages
- 1 form on your blog post footer
- 1 form on the About or Contact page
- 1 popup form for blog posts without a lead magnet
So in total, most blogs should utilize 5-8 signup forms spread strategically across key pages both above and below the fold. Monitor conversion rates on each to optimize placement.
What Type of Content Should I Send to Subscribers?
Aim for a healthy mix of content types:
- Post recaps – Summarize and link to your latest blog posts
- Industry or niche updates – Relevant happenings related to your topic
- Educational articles – Expand on blog post topics more in-depth
- Reader polls – Survey subscribers for feedback and ideas
- Promotions – Offers, deals, product launches, events
- Personal updates – Behind-the-scenes look at your business
Send a balance of helpful info and direct promotional content. Ideally promote 20% of the time or less and provide value 80%+ of the time.
Key Takeaways
- Email lists are invaluable for driving traffic, boosting engagement, and monetizing your blog. Prioritize list building from day one.
- Calculate your email list value regularly by dividing revenue from email campaigns by your number of active subscribers.
- Focus on lifetime value for the big picture and monthly/annual value to spot trends and optimize operations.
- Choose a beginner-friendly email service provider. ConvertKit and Mailchimp are top choices.
- Create irresistible lead magnets and strategically place forms to convert visitors into subscribers.
- Onboard new subscribers by delivering value immediately and setting expectations.
- Send regular newsletters, preferably weekly, to nurture your list. Share your latest content.
- Monetize through promotions, affiliate marketing, advertisements, and selling your own products or services.
- Avoid common beginner mistakes like buying lists, emailing too often, or neglecting list hygiene.
- Be patient. Consistency, persistence, and a value-first mindset are keys to list building success.
Focus on slowly accumulating engaged subscribers by consistently offering value, and your email list will transform into a profitable asset that takes your blogging to the next level.
Frequently Asked Questions
How much does it cost to build an email list?
Plan for costs of $100-200/month when getting started. This covers email service fees, lead generation, and email creation. Costs decrease over time as your organic reach expands.
How long does it take to build an email list from scratch?
Expect to have 100 subscribers after 1 month, 500 after 6 months, 1,000 after 12 months, and 2,500+ after 18-24 months with consistent effort. List building is a marathon, not a sprint!
What is a good email open rate?
An open rate of 15% or higher is considered good. Anything over 25% is excellent. If your open rate is under 10%, focus on developing more engaging subject lines and email content.
How many emails should you send each month?
Send at least 2 emails per month, ideally 4-8. Any more than 8 risks subscriber fatigue. For the best results, experiment to see what frequency resonates best with your audience.
What should you include in a newsletter?
Offer a healthy mix of post recaps, educational articles, industry updates, polls, promotions, and personal updates. Aim for 80% value, 20% promotional content.
How do you encourage email signups?
Offer irresistible lead magnets like guides, courses, or templates in exchange for a subscription. Make sure email signup forms are visible and convenient to use on high-traffic pages.
Is it better to rent or buy email lists?
Never buy or rent lists! It leads to low engagement and damages deliverability. The best practice is to grow your own list by consistently offering value.
How can you re-engage inactive subscribers?
Send special re-engagement campaigns to inactive subscribers before removing them. Share fresh, valuable content and provide incentives to re-subscribe.
What tools can help manage your email list?
Top email service providers like ConvertKit, Mailchimp, and Drip offer features to help segment, organize, and clean your list. Use them to optimize subscriptions and engagement.