Want pages that load at lighting speed on phones and tablets? AMP to the rescue! This comprehensive guide covers everything you need to know about optimizing web performance with the Accelerated Mobile Pages framework. What is AMP and How Does it Work? AMP stands for Accelerated Mobile Pages, and it’s an open source framework developed by the AMP Project to optimize webpages for mobile browsing. But what exactly does that mean? Let’s break it down. … Read more

Landing a sales job often requires excelling on a sales personality test. This comprehensive guide covers everything you need to know about acing these pre-employment assessments. Learn about the most common sales personality tests like Myers-Briggs, DiSC, and Caliper. Discover the key traits like drive, resilience, and competitiveness that employers look for. Get tips for preparing, understanding question types, and accurately conveying your abilities. Whether you’re an aspiring sales rep or a sales manager hoping … Read more

Who really holds the power to say “yes” to major initiatives and purchases in an organization? Identifying and connecting with key decision makers is a game changer for driving sales success. In this comprehensive guide, we’ll unpack proven strategies to pinpoint the right decision makers, tailor your pitch, build trusted advisor relationships, optimize follow-up, and ultimately close more deals. Ready to stop wasting time with contacts who can’t approve purchases? Let’s unlock the secrets to … Read more

Got an urgent email from a customer with their credit card number? You might think it’s no big deal, but read this before hitting reply! Email seems harmless enough for quick communication needs. Except sending sensitive customer payment information like credit cards via standard emailsystems can land your business in a complex maze of compliance issues, risky vulnerabilities and massive penalties prescribed by the Payment Card Industry (PCI). In this article, we’ll cover: If the … Read more

Unravel the mysteries of the customer journey with call tracking and sales tracking software. Monitor marketing performance, optimize budgets, and boost revenue with data-driven insights. This comprehensive guide explores the true power of call and sales tracking for next-level growth. Learn how leading solutions like Mystrika provide advanced analytics, omnichannel visibility, and ecosystem connections to give your team an unparalleled view of prospects and customers. Discover how to leverage tracking to target high-value audiences, tailor … Read more

Trading issues, breaking deadlocks, and crafting win-win deals. Logrolling negotiation is a versatile tactic for getting unstuck and realizing mutual gains at the bargaining table. But what exactly is logrolling and when should you roll it out? This comprehensive guide has all you need to know to master interest-based logrolling strategies and skills for negotiating success. Let’s dive in to the nuances of logrolling, from core principles to top tactics, so you can use concessions … Read more

Tired of juggling multiple email accounts? Unlock the power to send from alternate aliases directly within Outlook and manage all your communications in one place. What is an Email Alias and How Does it Work? An email alias is an additional email address that is linked to your primary email account. Aliases allow you to receive emails addressed to alternate addresses without needing to create entirely separate inboxes. Defining an Email Alias An email alias, … Read more

Are your cold emails getting ignored more often than not? Wish you could get prospects to engage at higher rates? In this comprehensive guide, you’ll learn proven techniques to dramatically boost cold email response rates in 2023.Whether you want to improve open rates, craft better subject lines, get more replies, or leverage technology – we’ve got you covered. Follow our in-depth tips to engage 5-10X more prospects and take your lead generation to the next … Read more

Sales pitches are an integral part of any business, as they allow companies to showcase their products or services and convince potential customers to make a purchase. However, despite the importance of sales pitches, many businesses struggle to close deals and end up losing potential clients. The reasons for this can vary, ranging from a lack of understanding about the target audience to poor delivery and preparation. This article aims to explore some of the … Read more

Crafting a compelling creative brief is the critical first step to launching any successful marketing or advertising campaign. This comprehensive guide will explore how to write creative briefs that foster alignment, prevent missteps, and inspire stellar creative work. Learn insider tips on collaborating with stakeholders, outlining project goals, analyzing target audiences, establishing brand guidelines, requesting specific deliverables, and more. Whether you’re a seasoned creative brief veteran or just starting out, this complete resource will equip … Read more