California passed groundbreaking privacy laws giving residents new control over their data. How do these regulations impact email marketing? Can your campaigns survive the CCPA? This comprehensive guide explores everything CCPA means for compliant emailing in the Golden State. Learn CCPA’s history, key provisions, step-by-step compliance checklist, and more – including how it compares with GDPR. Boost security, transparency, and subscriber trust. Discover the easy route to CCPA email success! An Introduction to California’s Consumer … Read more

Cold email can be an incredibly effective channel for starting relationships, sparking conversations, and driving conversions with qualified prospects. But only if done right! In this comprehensive guide, we’re breaking down everything you need to know to plan and execute cold email campaigns that engage recipients and get results in 2023. You’ll learn research-backed best practices for optimizing your cold outreach, step-by-step guidance on strategy creation, and even industry-specific templates and examples to boost your … Read more

Has your email subscriber list been fading into the background like a wallflower at a high school dance? Don’t resign yourself to crickets and tumbleweeds – a strategic re-engagement campaign can breathe new life into those inactive contacts! In this complete guide, we’ll share insider tips to craft emails that prompt brand re-discovery and catalyze lost customer relationships. You’ll learn how incentives, personalization, and multi-channel coordination combine to concoct that secret subscriber engagement serum. Read … Read more

Scoring a guest post on a popular industry website can work wonders, but only if your outreach stands out from the crowd. This complete guide arms you with the templates and strategies to craft captivating guest post emails that get opened, read, and generate coveted placements. Learn research tactics to find websites accepting contributor posts, the anatomy of high-converting pitches, real examples you can swipe, promotion tips, key metrics to track, and mistakes that spell … Read more

We’ve all been there – you meet someone interesting at an event but aren’t sure how to craft the perfect networking email. This comprehensive guide reveals insider tips and templates for writing compelling, click-worthy subject lines guaranteed to get your emails opened! Why Your Networking Email Subject Line Matters In the age of inbox overload, crafting an irresistible networking email subject line is more critical than ever. With the average office worker receiving 121 emails … Read more

Have you ever felt like you’re talking to a robot when engaging with a brand? In today’s digital era, consumers expect personalized and natural conversations that make them feel truly heard and understood. Read on for 7 stellar examples of conversational marketing done right to create connections, provide value, and drive business growth. What is Conversational Marketing and Why is it Important? Conversational marketing refers to the use of chatbots, messaging apps, voice assistants, and … Read more

Outlook is a powerful productivity tool, but it can feel clunky at times without the right enhancements tailored to your workflow. However, a universe of add-ins exists that inject steroid-level superpowers into your inbox. In this ultimate guide, we explore the top add-ins that transform Outlook into a productivity powerhouse. Whether you need task management, better email tracking, organization tools, seamless calendaring, or enhanced security, we cover the must-have add-ins to amplify your effectiveness. Boost … Read more

Finding the perfect domain name for your website is part science, part art. You want something memorable yet professional, optimized but flexible. This comprehensive guide explores every aspect of choosing the ideal domain name for your brand. Learn domain basics, reputation factors, architecture strategies, email domain advice, and more – distilled into actionable domain success tips. You’ll have the know-how to get a domain name that achieves all your online goals after reading this helpful … Read more

Starting a new job can be overwhelming. You’re bombarded with new faces, processes, and responsibilities all at once. Employees fresh off the onboarding struggle bus know acclimating to an organization’s culture and rhythms takes finesse.That’s why strategic employee onboarding and introductions set the tone for new hire success…or stress. This complete guide provides tips and templates to welcome new employees in a way that excites them for the road ahead vs. regretting they ever accepted … Read more

Have you ever felt the frustration of an email bouncing back instead of reaching the intended recipient’s inbox? While bounce backs are unavoidable, you can minimize how often they happen and handle them properly when they do occur. This comprehensive guide will show you how to achieve excellent email deliverability by understanding the causes of bounces, calculating bounce rates, following best practices, and leveraging bounce data to strengthen your overall strategy. Master email bounce management … Read more