Email marketing remains one of the most valuable channels for startups to cost-effectively drive growth. Use it as rocket fuel to boost your business. Why Email Marketing is Crucial for Startups For any fledgling startup, getting the word out about your brand and attracting new customers is a major challenge. With limited resources and manpower, you need marketing tactics that provide real impact without breaking the bank. This is where email marketing comes in – … Read more

Getting your email length just right is a fine art. Too long and recipients tune out. Too short and you fail to communicate.Learn research-backed strategies to find the ideal word count sweet spot for higher open rates, click-throughs, and conversions. Why Email Length Matters In today’s world of information overload and shortened attention spans, email length is more important than ever.According to a study, the average person receives over 100 emails per day. Couple that … Read more

Does your email suddenly get delayed and drip in? Do bounced emails and spam complaints spike mysteriously? You may be getting throttled. Learn what causes it, how to confirm you’re affected, proven techniques to prevent throttling, and tips to recover when it strikes. After reading this complete guide, you’ll understand how to keep your emails flowing smoothly to the inbox. Email throttling refers to limiting the number of emails a sender can deliver over a … Read more

Bold colors. Slick motion graphics. Immersive landscapes. Email design in 2023 is shaping up to be an artistic bonanza. Beyond aesthetics, these bleeding-edge trends aim to capture attention and spark engagement in an increasingly crowded inbox. To connect with audiences across generational divides, email needs to not just be visually appealing, butpush the boundaries of what’s possible. Join us as we dissect the key email design trends rising to prominence this year. Learn how you … Read more

Feedback is a gift. Constructive criticism and genuine praise provide invaluable insights to drive improvements. But asking customers to take time for surveys and reviews is an art – one with risks of coming across as spammy or tone-deaf. In this comprehensive guide, learn best practices for crafting compelling feedback emails people actually want to open, respond to, and feel good about. Master the careful balance between gathering customer wisdom and keeping their inboxes – … Read more

Email marketing is evolving faster than spam filters. Stay ahead of the curve with the latest tips, formats, and tech set to level up your strategy this year. Prioritizing Email Privacy and Security Email marketing may be an effective way to reach customers, but it comes with great responsibility. Brands must make privacy and security a top priority in their email programs to maintain trust and compliance. Respecting Data Regulations The days of wantonly buying … Read more

Sending an email blast to a giant list can feel oh-so-tempting. But before your trigger finger gets click-happy on that send button, pump the brakes! Mass emails using tricky BCC need caution, or you’ll destroy inboxes faster than Grandma forwarding chain letters.This complete guide explores the art of sending mass mail without being labeled a spammer. Learn how BCC works, when and how to use it, and critical tips for maintaining your sender reputation. Get … Read more

Think generics and role-based emails are interchangeable? Think again! Though they seem identical on the surface, major differences exist. This definitive guide explores everything you need to know about shared inboxes.Whether you want to boost team workflow with a sales@ inbox or enable organization-wide communications via hr@, we’ve got you covered. Read on to master the art of multi-user email addresses! What are Generic Email Addresses? Generic email addresses are like a pair of comfy … Read more

That dreaded 550 bounce – the email error we all love to hate. One minute you’re firing off an email, the next you get the ominous rejection notice: “550 Permanent failure for one or more recipients.” Not the message you want to see.But don’t panic! 550 errors don’t have to ruin your day or derail your email strategy. With the right approach, they can be tackled systematically. This comprehensive guide will walk you through everything … Read more

Is your email deliverability in the dumps? Are too many messages getting flagged as spam or even blocked entirely? Your sender IP reputation may need some TLC. Read on to learn proven techniques that will nurse even the shakiest IP reputation back to robust health. What is IP Reputation and Why It Matters Your email IP reputation is one of the most critical factors determining whether your messages land in the inbox or get relegated … Read more