Have you ever tried to add multiple SPF records only to have authentication fail with pesky PermErrors, email rejects and email bounce? Do you need to authorize more than one service to send emails from your domain? This guide will show you how to properly merge multi-domain SPF policies! What are SPF Records and How Do They Work? Sender Policy Framework (SPF) records are a critical component of modern email authentication and security. In this … Read more

Encrypted email you can trust. Private communications that remain private. Protecting your messages from prying eyes. In the world of email security, these are the promises of STARTTLS – a clever technology that brought encryption to the masses by upgrading existing plaintext sessions to secure TLS connections. For 25 years, STARTTLS has delivered opportunistic email encryption to billions of users by transforming common protocols like SMTP, POP3, and IMAP into encrypted channels. Using dedicated ports … Read more

Do your marketing emails consistently land in the recipient’s inbox or the dreaded spam folder? The fate of your campaigns likely comes down to your domain reputation. Learn how this critical deliverability factor works and how to monitor and boost your score for inbox success! What is Domain Reputation and Why Does it Matter? Domain reputation plays a crucial role in determining whether your emails reach the inbox or get filtered out as spam. But … Read more

From Monty Python to your overflowing inbox, here’s the weird story behind everyone’s favorite internet annoyance – spam memes! Learn about these iconic relics of online history and their enduring appeal. A Brief History of Spam and How It Became an Internet Meme The term “spam” is now deeply ingrained in internet culture, universally representing unwanted or junk messages. But how did canned meat from a 1970s Monty Python sketch become synonymous with one of … Read more

Building a laser-focused framework to clearly define your ideal customer profile (ICP) provides the missing blueprint to target accounts with precision and enhance experiences across the board. Want to build an ICP that acts as a North Star guiding your marketing, sales, service, and product teams? This comprehensive guide will walk you through a proven step-by-step framework. Learn how to leverage data-driven insights about current customers, carefully crafted buyer personas, and segmentation to build ICPs … Read more

Cold email can feel like a legal minefield. But when executed ethically, it drives results without breaking anti-spam laws. This guide examines regulations in the US, EU, Canada, UK, Australia and shares compliant best practices for structuring your cold outreach. What is Cold Emailing? Cold emailing refers to sending unsolicited emails to potential customers or clients you have no prior relationship with. It is a common tactic used in sales and marketing outreach campaigns. But … Read more

Has your email subscriber list been fading into the background like a wallflower at a high school dance? Don’t resign yourself to crickets and tumbleweeds – a strategic re-engagement campaign can breathe new life into those inactive contacts! In this complete guide, we’ll share insider tips to craft emails that prompt brand re-discovery and catalyze lost customer relationships. You’ll learn how incentives, personalization, and multi-channel coordination combine to concoct that secret subscriber engagement serum. Read … Read more

Are you ready to unlock the full potential of email? From lead magnets to cart abandonment sequences, this comprehensive guide will show you how to engage subscribers and drive ROI across the entire customer lifecycle. Discover the most effective types of campaigns, design practices, automation strategies, and metrics to track. Learn how to keep your emails out of the spam folder, create high-converting messages, and design workflows that move subscribers down the funnel. Whether you’re … Read more

In this comprehensive guide, we’ll demystify the infamous Promotions tab, investigate what causes that dreaded purgatory placement, and explore pro tips to improve visibility and engagement even when your emails get filtered. Welcome to Promotions tab paradise! Understanding Gmail’s Promotions Tab and How It Works Gmail rolled out a major update back in 2013 that introduced tabbed inboxes. This included the infamous Promotions tab that has caused headaches for many email marketers over the years. … Read more

Want to add visual interest to your emails? Learn how to easily insert images, optimize them for inboxes, and troubleshoot issues. Adding images to your emails can make them pop! But you need to do it right – haphazardly thrown-in pictures can make your messages feel amateur. In this comprehensive guide, you’ll learn all about including images in emails in a professional way that enhances engagement. We’ll explore how to insert pictures into all the … Read more