Sending an email is easy – just hit send. But have you ever wondered what happens under the hood to get your message safely to the recipient’s inbox? Enter the unsung heroes of the email world: Mail Transfer Agents. MTAs act as the routing infrastructure for email, making sure messages miraculously reach their destinations. This comprehensive guide will explain everything about how MTAs operate, their key features, major providers, integration options, best practices, and more. … Read more

Cold calling conjures images of pesky robocalls interrupting dinner – but done right, it’s a crucial sales skill. Master the art and science of cold calling and elevate your sales game. This comprehensive guide explores cold calling strategies, execution tactics, helpful tools, and conversation best practices. Learn to craft compelling cold call pitches, qualify prospects, overcome objections, build rapport, and advance opportunities. Take your calls from cringe to cash flow with proven telephone selling techniques. … Read more

Tired of cold email fatigue? It’s time to diversify your outreach across multiple channels – from social media to direct mail. This guide will show you how to upgrade to an integrated omni-channel approach for today’s savvy B2B buyers. What is Multi-Channel Outreach? Multi-channel outreach refers to using multiple communication channels to connect with potential customers during the sales process. Instead of relying on just one method like cold calling or email, businesses adopt an … Read more

Juggling multiple DMARC records? Want to level up your inbox game? Get ready to become a deliverability demigod! This complete guide explores conquering DMARC complexity, optimizing email visibility, and turning subscribers into raving fans. Let’s dive in! What are DMARC Records and Why They Matter In the ongoing battle against spam, phishing, and email fraud, DMARC records have emerged as an important technical tool for enhancing email deliverability and security. But what exactly are DMARC … Read more

Words have power. As any copywriter knows, stringing the right words together in the right way sparks action, emotion, and results. But when it comes to the body copy and subject lines that often make or break a content piece, many struggle to get it right. This complete guide takes the mystery out of crafting compelling body copy and email subject lines that convert. Whether you want readers to whip out their credit cards or … Read more

Overview of DKIM Records and Selectors Email authentication has become a critical aspect of delivering and receiving messages in the modern digitally-driven world. With the sheer volume of email sent and received every second, how can recipients trust that a message actually came from the claimed sender? Enter DKIM signatures. What is DKIM? DKIM (DomainKeys Identified Mail) provides email authentication by allowing senders to cryptographically sign messages with a digital signature. This signature is validated … Read more

Email headers contain a treasure trove of data for diagnosing delivery issues, avoiding phishing, and optimizing engagement. Yet few senders unlock their full potential. This comprehensive guide demystifies headers to help you troubleshoot and fine-tune email performance. Follow along for actionable techniques to leverage headers like a pro. What are Email Headers and Why They Matter Email headers are an essential part of every email, yet few people know how to access or understand them. … Read more

LOL, BRB, NBS. Text messages sometimes feel like they’re written in code between all the abbreviations. But no need to feel puzzled – learning today’s texting shorthand is simple.This comprehensive guide covers all the popular text abbreviations and acronyms you need to know. We’ll explore modern messaging slang like “NBS meaning in text”, along with lesser-known tricks for formatting like italics and bolding. What Does “NBS” Mean in Text Messages and Online? If you’ve spent … Read more

Your networking email subject line is make-or-break. Like a brutally harsh bouncer, it can either let your message in to make connections happen or slam the door in your face, leaving your efforts out in the cold. So how do you craft irresistible subject lines that grab attention, convey your purpose, and compel recipients to open, read, and respond? This comprehensive guide reveals proven formulas, mistake avoiders, optimization strategies, and tools to turn networking emails … Read more

Should you park your business in the cloud or keep it grounded with in-house hosting? This evergreen infrastructure question has seen changing perspectives over the years. Today, ascending to the cloud seems the obvious choice. But is it necessarily the ideal one for your enterprise? Let’s climb this conundrum bit by bit! Overview of In-House Hosting In-house hosting, also known as on-premise hosting, is when a business hosts its own servers and IT infrastructure on … Read more