Imagine having a magical crystal ball showing you exactly when a hot lead opens your email, where they click, and how many times they re-read your sales pitch.Email tracking makes this vision a reality. Once experiences as sales superpowers, you’ll never send another email blind again.This comprehensive guide dives deep on everything email tracking – how it works, top metrics, tools, use cases, implementation best practices, and an outlook to the future. Read on to … Read more

Are you stuck manually processing emails like it’s the Stone Age? Do you crave instant notifications and automations tied to your inboxes? Well, propel your email capabilities into the future with webhooks!Webhooks provide a simple yet powerful way to instantly react to email events. As soon as an email gets sent, opened, clicked, or bounced, your app can be notified to trigger workflows, send data to other platforms, and more. Imagine CRM records updating automatically … Read more

Mark Cuban receives over 1,000 emails per day, yet he still responds to regular people who manage to catch his attention. Learn how to craft the perfect cold email that intrigues Cuban and earns a reply with these insider tips. Mark Cuban’s Email Habits and Preferences Mark Cuban is an incredibly busy entrepreneur and investor. As the owner of the Dallas Mavericks and star of Shark Tank, Cuban’s days are packed with activities. Yet even … Read more

Memes + email marketing = engagement gold (when done right). We’re breaking down everything from choosing memes, to design tips, to data-driven optimization. Get ready to ROFL as we explore how a dash of humor can seriously boost your open rates, clicks, and conversions. Buckle up, buttercup. Let’s dive in! Why Memes Matter in Email Marketing Injecting humor into your email marketing campaigns through memes can be an effective strategy for improving engagement. Memes allow … Read more

Email marketing remains one of the most valuable channels for startups to cost-effectively drive growth. Use it as rocket fuel to boost your business. Why Email Marketing is Crucial for Startups For any fledgling startup, getting the word out about your brand and attracting new customers is a major challenge. With limited resources and manpower, you need marketing tactics that provide real impact without breaking the bank. This is where email marketing comes in – … Read more

When GDPR launched in 2018, some predicted the demise of email marketing in Europe. But with the right consent-focused strategy, your campaigns can thrive under new data privacy laws. This comprehensive guide demystifies GDPR email compliance. The internet has connected the world like never before. But with great connectivity comes great responsibility. As more and more personal data is shared online, regulations like the General Data Protection Regulation (GDPR) have emerged to protect user privacy. … Read more

Does your email suddenly get delayed and drip in? Do bounced emails and spam complaints spike mysteriously? You may be getting throttled. Learn what causes it, how to confirm you’re affected, proven techniques to prevent throttling, and tips to recover when it strikes. After reading this complete guide, you’ll understand how to keep your emails flowing smoothly to the inbox. Email throttling refers to limiting the number of emails a sender can deliver over a … Read more

Getting your email length just right is a fine art. Too long and recipients tune out. Too short and you fail to communicate.Learn research-backed strategies to find the ideal word count sweet spot for higher open rates, click-throughs, and conversions. Why Email Length Matters In today’s world of information overload and shortened attention spans, email length is more important than ever.According to a study, the average person receives over 100 emails per day. Couple that … Read more

Buckle up and grab your process playbook – we’re going on a journey to process excellence! Smooth operations don’t happen by accident. Whether manufacturing robots, serving up five-star cuisine, or delighting customers, businesses thrive on well-oiled processes. But charting the process path comes with twists and turns. Employee resistance rears its head. Complexity burdens even the mightiest process. And ever-changing conditions threaten to render your processes outdated relics. Fear not – this complete guide equips … Read more

Bold colors. Slick motion graphics. Immersive landscapes. Email design in 2023 is shaping up to be an artistic bonanza. Beyond aesthetics, these bleeding-edge trends aim to capture attention and spark engagement in an increasingly crowded inbox. To connect with audiences across generational divides, email needs to not just be visually appealing, butpush the boundaries of what’s possible. Join us as we dissect the key email design trends rising to prominence this year. Learn how you … Read more