Email Marketing: The Startup Growth Engine You Can’t Afford to Ignore

Email marketing remains one of the most valuable channels for startups to cost-effectively drive growth. Use it as rocket fuel to boost your business. Why Email Marketing is Crucial for Startups For any fledgling startup, getting the word out about your brand and attracting new customers is a major challenge. With limited resources and manpower, you need marketing tactics that provide real impact without breaking the bank. This is where email marketing comes in – … Read more

Is Your Email Marketing Ready for GDPR?

When GDPR launched in 2018, some predicted the demise of email marketing in Europe. But with the right consent-focused strategy, your campaigns can thrive under new data privacy laws. This comprehensive guide demystifies GDPR email compliance. The internet has connected the world like never before. But with great connectivity comes great responsibility. As more and more personal data is shared online, regulations like the General Data Protection Regulation (GDPR) have emerged to protect user privacy. … Read more

Throttled Again? Learn the Proven Strategies to Smooth Out Your Email Delivery

Does your email suddenly get delayed and drip in? Do bounced emails and spam complaints spike mysteriously? You may be getting throttled. Learn what causes it, how to confirm you’re affected, proven techniques to prevent throttling, and tips to recover when it strikes. After reading this complete guide, you’ll understand how to keep your emails flowing smoothly to the inbox. Email throttling refers to limiting the number of emails a sender can deliver over a … Read more

The Science-Backed Guide to the Ideal Email Length for Higher Engagement

Getting your email length just right is a fine art. Too long and recipients tune out. Too short and you fail to communicate.Learn research-backed strategies to find the ideal word count sweet spot for higher open rates, click-throughs, and conversions. Why Email Length Matters In today’s world of information overload and shortened attention spans, email length is more important than ever.According to a study, the average person receives over 100 emails per day. Couple that … Read more

The Complete Guide to Following Business Processes for Success

Buckle up and grab your process playbook – we’re going on a journey to process excellence! Smooth operations don’t happen by accident. Whether manufacturing robots, serving up five-star cuisine, or delighting customers, businesses thrive on well-oiled processes. But charting the process path comes with twists and turns. Employee resistance rears its head. Complexity burdens even the mightiest process. And ever-changing conditions threaten to render your processes outdated relics. Fear not – this complete guide equips … Read more

Email Design Trends: How to Create Cutting-Edge Emails in 2023

Bold colors. Slick motion graphics. Immersive landscapes. Email design in 2023 is shaping up to be an artistic bonanza. Beyond aesthetics, these bleeding-edge trends aim to capture attention and spark engagement in an increasingly crowded inbox. To connect with audiences across generational divides, email needs to not just be visually appealing, butpush the boundaries of what’s possible. Join us as we dissect the key email design trends rising to prominence this year. Learn how you … Read more

The Complete Guide to Feedback Emails: How to Request, Manage, and Apply Customer Feedback

Feedback is a gift. Constructive criticism and genuine praise provide invaluable insights to drive improvements. But asking customers to take time for surveys and reviews is an art – one with risks of coming across as spammy or tone-deaf. In this comprehensive guide, learn best practices for crafting compelling feedback emails people actually want to open, respond to, and feel good about. Master the careful balance between gathering customer wisdom and keeping their inboxes – … Read more

Email Marketing in 2023: How to Dominate the Inbox

Email marketing is evolving faster than spam filters. Stay ahead of the curve with the latest tips, formats, and tech set to level up your strategy this year. Prioritizing Email Privacy and Security Email marketing may be an effective way to reach customers, but it comes with great responsibility. Brands must make privacy and security a top priority in their email programs to maintain trust and compliance. Respecting Data Regulations The days of wantonly buying … Read more

Mastering DKIM Selectors: The Complete Guide

DKIM selectors unlock the power of email authentication, but can be tricky to configure properly. This comprehensive guide demystifies DKIM selectors, with plain English explanations of how they work and concrete best practices for management. Whether you’re a novice learning the basics or a pro brushing up on nuances, this guide will help you master DKIM selectors for optimal deliverability. What is a DKIM Selector and Why is it Important? Understanding DKIM selectors is key … Read more

The Complete Guide to Sending Mass Emails with BCC

Sending an email blast to a giant list can feel oh-so-tempting. But before your trigger finger gets click-happy on that send button, pump the brakes! Mass emails using tricky BCC need caution, or you’ll destroy inboxes faster than Grandma forwarding chain letters.This complete guide explores the art of sending mass mail without being labeled a spammer. Learn how BCC works, when and how to use it, and critical tips for maintaining your sender reputation. Get … Read more