Personal selling gets a bad rap sometimes. Stereotypes of pushy, annoying salespeople persist. Some see it as a dying form of marketing rendered obsolete by digital self-service and automation. But as humans, we intrinsically crave personal connections and expertise. That’s why personal selling not only survives but thrives into the future – when done right. This comprehensive guide dispels myths about personal selling. It reveals the immense value uniquely human sales conversations deliver for both … Read more

Does your sales team feel like they’re wandering aimlessly without a map? Are deals consistently getting stuck, stalled, or lost altogether somewhere in the pipeline? Do you lack visibility into what’s working and what’s not? If this sounds familiar, it’s time to chart a new course for revenue growth by mapping out your sales process. This comprehensive guide will cover everything you need to create asales process map that optimizes workflows, unblocks bottlenecks, and drives … Read more

You’ve polished your resume until it shines. You’ve written a cover letter so compelling it could make a recruiter weep. You hit “Apply,” and… silence. Sending your application into the digital abyss feels like dropping a message in a bottle into the ocean. You’ve sent out 50. Maybe 100. The only replies are automated rejections. It’s frustrating, demoralizing, and feels completely out of your control. But what if you could bypass the black hole? What … Read more

Cold calling. Lead gen. Non-stop outreach. Business development isn’t for the faint of heart. But do you really know what BDRs do day-to-day and why they’re invaluable to revenue growth? Grab some coffee and read on as we decode the often misunderstood role of these critical prospecting superheroes. What is a Business Development Representative (BDR)? A business development representative (BDR) plays a critical role in driving new sales opportunities and revenue growth for organizations. But … Read more

From addressing envelopes to crafting emails, formatting matters! Proper address and email formatting may seem trivial, but these details create first impressions and impact deliverability. Should you use commas or periods in addresses? What’s the most readable email font? What common mistakes sabotage messages? This comprehensive guide covers everything you need to know about formatting addresses and emails effectively. Learn the universal rules with examples. Discover the tools and tips pro communicators use to enhance … Read more

Want to immediately boost sales volume and revenue? Discover 12 actionable tactics to rapidly get more prospects, accelerate your funnel, and sell more units starting today. Why Growing Sales Volume Matters More Than Anything When it comes to key indicators of a sales department’s health and future prosperity, few metrics matter more than sales volume. While revenue is the ultimate goal, sales volume is the fuel that powers top-line growth. Here’s why increasing your sales … Read more

What is B2C Lead Scoring? If you’re like most B2C marketers, you live and breathe leads. You know that leads are the lifeblood of your business. But not all leads are created equal. Turning every lead into a sales-ready opportunity is like trying to turn straw into gold. What if I told you lead scoring could be your modern day spin on Rumpelstiltskin’s mythical power? Okay, maybe that’s a bit dramatic, but stay with me!Lead … Read more

What if a “magic” button appeared in your Gmail compose window that unlocked superpowers like mail merging, automation, and pro-level analytics while retaining the email workflow you already know and love? Enter GMass. This clever Chrome extension adds a “magic button” called GMass beside the normal Send button, opening up game-changing email marketing features inside Gmail with just a click.Let’s explore how this plugin makes creating and managing bulk sends, drip campaigns, and cold outreach … Read more

Goals give sales teams purpose, motivation, and a finish line to sprint towards. But sales goals formulated poorly or managed ineffectively can stress your staff and sabotage growth. This comprehensive guide reveals tips used by the top revenue generators to set ambitious yet achievable targets that deliver results. You’ll learn proven methods for goal-setting, tracking, optimizing performance, and overcoming obstacles through data-driven insights. Whether you’re aiming to increase sales by 20% annually or boost win … Read more

Sending an email campaign without thorough testing is like launching a website without responsive design checks – you’re likely to have a suboptimal experience for users. That’s why learning how to perfectly send test emails in Mailchimp is so essential for marketers. In this comprehensive guide, we’ll explore Mailchimp’s built-in test sending capabilities in depth, uncovering pro tips to catch issues early, maximize effectiveness, troubleshoot problems, and optimize campaigns for peak performance. Ready to become … Read more