Understanding decision makers is essential whether you are one yourself or need to influence them. Learn what makes an effective decision maker, common biases, key business decision making roles, and tools to master both individual and group choices. What Does “Decisional” Mean? The term “decisional” refers to something relating to or concerned with making decisions. A decisional role, for example, is a job function that involves making important choices that impact an organization. More specifically, … Read more

Communicating professionally doesn’t have to be stiff and robotic. Learn how adapting your style for formal audiences and situations can build trust and credibility. Understanding Formal vs Informal Communication Communication comes in many forms. From quick text messages to formal business reports, the way we communicate depends greatly on the situation and audience. Understanding when formal communication is appropriate and how to use it effectively is a key skill for success. Defining Formal Communication Formal … Read more

Value based selling is transforming how modern sales teams operate. But what exactly is it, and why does this methodology deliver better results? In this comprehensive guide, we’ll demystify value based selling and equip you to implement it for sales success. You’ll learn how leading companies focus conversations on quantified ROI to build trust, strengthen loyalty, and boost revenue. Whether you’re looking to shorten sales cycles, increase deal sizes, or improve win rates, value selling … Read more

Spaces. Hitting the old spacebar key seems simple enough. But making whitespace behave on the web and in HTML? Not so much. Extra spaces collapse. Text wraps awkwardly. Words get orphaned on lines by themselves. It’s enough to make any web developer or email designer tear their hair out! Luckily the ` ` HTML entity swoops in to save the day. This magical little character lets you space things just right. But what exactly does   … Read more

Selling successfully takes more than just closing deals. Having a tried and true sales methodology provides the blueprint for sealing wins at scale. Learn how implementing the right framework can transform results. Introduction to Sales Methodologies For companies looking to improve sales results, implementing an effective sales methodology is crucial. But with so many different frameworks and models out there, it can be challenging to determine which methodology best fits your business needs. This section … Read more

Selling isn’t getting any easier these days. Between complex sales processes and demanding customers, it’s tougher than ever to meet quota. Thankfully, sales productivity tools can give your team the extra edge they need to excel. This guide will explore the diverse range of applications available to make your sales organization more efficient and effective. From automatically capturing information to predicting the best next actions using AI, today’s sales tech landscape offers amazing capabilities to … Read more

Transactional emails provide huge opportunities to engage customers – but only if sent through the right provider. This definitive guide explores the top transactional email services to help you make the perfect pick. Understanding Transactional Emails and Key Features Transactional emails are automated messages sent in response to a specific user action or trigger event. Unlike promotional emails, transactional emails provide utility and service for the receiver. Common types of transactional emails include: The goal … Read more

Want to unlock the power of marketing automation without breaking the bank? Zoho Campaigns brings affordable pricing plans and robust functionality together in one platform.In this comprehensive guide, we’ll explore Zoho’s pricing tiers, included features, workflow builder, and tips to maximize your email marketing ROI. Let’s dive in! Overview of Zoho Email Marketing Capabilities When it comes to email marketing, Zoho has all the boxes checked to help businesses reach their audiences. Between Zoho Campaigns … Read more

Managing modern sales engagement across endless apps kills productivity. But businesses have discovered an easy solution—connecting Chrome extensions to their CRM. These tools unlock game-changing workflows across email, calendars and Salesforce. Read on to explore the top extensions that can 10x your team’s sales execution. Introduction Effective sales engagement is crucial for driving revenue and scaling your business. But juggling leads, maintaining productive conversations across multiple channels, and tracking results can be an overwhelming task … Read more

Transactional emails may seem like boring automated necessities. But properly leveraged, these workhorse messages become revenue rockstars that surpass conventional email marketing. This comprehensive guide explores the untapped potential within transactional emails to take your customer communications to the next level. We’ll illuminate what transactional emails are, why they’re invaluable, strategies and examples from leading brands, technical execution, and advanced tactics to maximize the value of every automated email you send. If you want to … Read more