Whether you want to promote discounts, share company news, or curate industry insights, email newsletters help businesses engage audiences in a personal and memorable way. But not all newsletters are created equal. In this comprehensive guide, we dive into the different types of newsletters with examples, so you can create targeted campaigns that attract and retain more loyal subscribers. Let’s explore the newsletter formats dominating inboxes today! Why Email Newsletters Still Matter Despite the rise … Read more

Tired of one-off emails into the void? Email sequences are like automated superheroes, swooping in to captivate subscribers and skyrocket conversions.This comprehensive guide reveals how to craft targeted email journeys that smash open and click rates while catapulting revenue. Buckle up for the ultimate playbook on planning, personalizing, and profiting from email sequences. What is an Email Sequence & Why Does it Matter? Definition & Examples of Email Sequences An email sequence, also known as … Read more

Bounce! Out of nowhere, your inbox is slammed with error messages for emails you never sent. What gives? You’ve been backscattered! This phenomenon afflicts countless users, but remains shrouded in mystery. In this comprehensive guide, we’ll demystify backscatter and equip you to protect your inbox. Get ready to catch the truth and stop email blowback in its tracks! What is Backscatter? Backscatter can seem like a mysterious phenomenon, but it’s actually quite simple once you … Read more

The savviest sales pros boost their game by subscribing to premium sales newsletters. But with overwhelming options flooding inboxes today, how do you determine the best publications worth your precious time? Which industry thought leaders consistently move the revenue needle? In this comprehensive guide, we cut through the noise to showcase the top-performing sales newsletters dominating in 2023. From Gong to Selling Power, unlock exclusive strategies and insights from global sales experts that promise skyrocketing … Read more

Got leads but struggle to keep up consistent, engaging follow-up at scale? Contact sequences automate nurturing outreach so you can build relationships without round-the-clock effort.This complete guide will cover what sequences are, how to create effective sequences, enroll contacts, manage ongoing campaigns, and take your sequencing strategy to the next level. Follow these best practices to turn sporadic cold outreach into structured, personalized nurturing at scale. What is a Contact Sequence? Definition and Overview A … Read more

Business development today is a technology-driven game. Savvy companies are increasingly optimizing their software stacks to accelerate growth. But with hundreds of tools promising sales success, where do you start? This comprehensive guide explores the top platforms for supersizing your business development efforts in 2024 – from unlocking data intelligence to automating workflows and everything in between. Follow along as we break down major categories, showcase leading solutions, and reveal must-have capabilities to take your … Read more

Why does your inbox rudely chop emails like an impatient deli slicer? We’ve all seen that vexing “message truncated” notice. In this comprehensive guide, we’ll demystify what email truncation is, what causes it, how to recover lopped-off content, and most importantly – how to stop texts getting curtailed again. Virus blacklists, ESP anti-truncation features, VERP return paths, and more. Let’s finally solve the truncated email mystery, step-by-step! What Does “Message Truncated” Mean? We’ve all seen … Read more

Invalid email addresses can wreak havoc on your marketing campaigns. Before you press send on your next newsletter or outreach email, it’s essential to **verify** your contact list. But you don’t have to send test messages and risk damaging your sender reputation. This guide will explore simple techniques to **verify email addresses without sending** a single message. Follow these best practices to keep your email lists primed for stellar deliverability. Understanding Email Verification vs. Confirmation … Read more

Understanding decision makers is essential whether you are one yourself or need to influence them. Learn what makes an effective decision maker, common biases, key business decision making roles, and tools to master both individual and group choices. What Does “Decisional” Mean? The term “decisional” refers to something relating to or concerned with making decisions. A decisional role, for example, is a job function that involves making important choices that impact an organization. More specifically, … Read more

Communicating professionally doesn’t have to be stiff and robotic. Learn how adapting your style for formal audiences and situations can build trust and credibility. Understanding Formal vs Informal Communication Communication comes in many forms. From quick text messages to formal business reports, the way we communicate depends greatly on the situation and audience. Understanding when formal communication is appropriate and how to use it effectively is a key skill for success. Defining Formal Communication Formal … Read more