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Are you spinning your wheels, sending out email after email with no response? It’s time to take a step back and analyze the impact of your email frequency on cold email deliverability. As they say, “the squeaky wheel gets the grease,” but when it comes to cold emailing, being too squeaky can lead to negative consequences. The frequency of your emails can directly affect whether or not they make it into your recipient’s inbox. With … Read more

As email marketers, we all know the importance of delivering our messages to the right people at the right time. However, it’s not just about hitting send and hoping for the best. Delivering emails successfully requires a lot of behind-the-scenes work to ensure that they don’t end up in spam folders or get flagged as suspicious by email providers. That’s where cold email deliverability audits come in – they help you assess and improve your … Read more

At some point in our professional lives, we’ve all received a cold email – an unsolicited message from someone we don’t know, trying to sell us something or get us to take some action. Cold emailing is a common practice for businesses looking to reach new customers or clients, but it can also be a source of frustration for those on the receiving end. Not only can these emails be annoying, but they can also … Read more

Email marketing is a powerful tool for businesses to connect with their customers, but it can be challenging to ensure that emails are reaching their intended recipients. SPAM filters are designed to protect users from unwanted and potentially harmful emails, but they can also prevent legitimate emails from reaching their intended recipients. To ensure that your emails are not marked as SPAM, it is important to understand how SPAM filters work and how to avoid … Read more

The world of sales development has undergone significant changes over the years, with the evolution of technology and changing buyer behavior. However, the fundamental concept of creating a predictable revenue formula remains the same. Like a well-oiled machine, the Predictable Revenue formula relies on a set of consistent components that fuel its success. In essence, it is a strategic system that enables companies to generate a predictable stream of revenue, month after month, year after … Read more

Understanding your ideal customer profile is crucial to the success of any business. It involves identifying the characteristics of your target audience and ensuring that they are ready, willing, and able to solve a problem. This concept has been widely adopted by businesses, and for good reason. Having a well-defined ideal customer profile enables companies to make informed decisions regarding their marketing, sales, and support strategies. At Mystrika, they take the ideal customer profile seriously … Read more

Email marketing is a crucial aspect of modern-day marketing strategies. With the right email provider, businesses can streamline their email campaigns, increase their open and click-through rates, and ultimately, boost their sales. However, choosing the right email provider can be a challenging task, especially with the numerous options available in the market. Therefore, it’s important to make an informed decision by considering several factors before settling on an email provider. In this article, we’ll explore … Read more

In today’s fast-paced business world, cold emailing has become a common practice for reaching out to potential customers or clients. However, generic mass emails can be perceived as spam and may not yield the desired results. Personalization is the key to successful cold email campaigns as it enhances the recipient’s experience and increases the chances of a positive response. Fortunately, there are several tools available that can make personalization easier and more efficient. Tools such … Read more

Outbound sales can be a challenging process, requiring careful planning and execution to achieve success. One of the most critical aspects of outbound sales is tracking the right metrics to understand the effectiveness of your campaigns. The right metrics can help you optimize your outreach, improve your sales process, and ultimately drive more revenue for your business. However, understanding which metrics to track and how to use them can be a daunting task for many … Read more

In today’s digital age, cold emails have become a staple in business communication. However, including links in these emails can be a double-edged sword. While links provide valuable additional information, they can also be overwhelming for the recipient and potentially harmful if not used safely. As the saying goes, ‘better safe than sorry,’ and this is especially true when it comes to linking in cold emails. To ensure the safety and effectiveness of your email … Read more