Cold email is dead. Long live the BASHO! In this complete guide, we’ll explore how ultra-personalized BASHO emails can grab the attention of even the most unreachable executives and decision makers. Learn how to craft captivating sequences that generate 6X higher response rates. We’ll breakdown real examples, templates to model, and tips for continual optimization. Stop spamming and start connecting with strategic BASHO messaging! What Are BASHO Emails and Why Are They Effective? BASHO emails … Read more

Outbound lead generation can transform your business growth – if you avoid the pitfalls. This comprehensive guide explores proven outbound tactics, workflows, analytics, and more to help you master targeted prospect outreach in 2023. What is Outbound Lead Generation? Outbound lead generation refers to marketing tactics that proactively target and engage with potential customers or leads. Unlike inbound lead generation where leads come to you organically, outbound focuses on you going to the leads. Outbound … Read more

Are you ready to maximize outbound prospecting success? Sales cadence software provides the structured framework for inbound teams to execute high-converting, automated outreach campaigns that fill the pipeline. Learn how to leverage these tools to boost sales productivity in 2023! What is Sales Cadence Software? Sales cadence software is designed to help sales teams automate and streamline their outreach to prospects in a structured manner. But what exactly does that mean? Here’s a deep dive … Read more

Tired of lackluster lead generation? Struggling to cut through noise and connect with high-value prospects? You’re not alone. Lead gen is the #1 hurdle holding software companies back from stratospheric success. But what if you could unlock a torrent of qualified leads into your sales funnel? Envision closing deals before competitors even land introductions. By mastering lead generation, your software business can dominate the market. This comprehensive guide shares battle-tested lead gen strategies to engage, … Read more

Finding the right time to send that perfect cold email is like trying to nail jelly to a tree. But what if you could turn email timing from a frustrating guessing game into a data-backed science? In this comprehensive guide, we dive into analyzing millions of emails to uncover the proven best days and times for outreach. You’ll discover research-backed insights, real-world best practices, and tips to transform your approach. Stop leaving email success up … Read more

Sick of dropping leads between first contact and close? End the follow up frustration and transform your sales machine by turning Follow Up into a Competitive Advantage With Automation. This complete guide explores how smart workflows help you serve up hyper-relevant, omnichannel conversations that convert. Enable your sales team to build relationships at scale. Turn lost prospects into delighted customers, and get ready to grow. Introduction to Email Follow Up Automation Email follow up automation … Read more

Forget fumbling with attachments – learn the insider tricks to flawlessly forward emails AND their files in Gmail. This complete guide covers every attachment scenario so you can breeze through sharing important messages sans the headache. Forwarding attachments with an email lets you bundle up everything neatly in one click. But not so fast! Without the right techniques, you risk losing files, corrupting documents, and giving yourself a migraine. This comprehensive reference walks through how … Read more

Outsmart the competition and 2x your qualified leads with strategically crafted, ROI-focused prospecting sequences mapped to your customers’ journey. Planned, automated sequences across channels like email and social allow your sales team to engage more prospects without expanding headcount. But generic bulk blasts don’t make the cut anymore. Today’s savvy buyers expect ultra-personalized nurturing from first touch to close. This comprehensive guide will walk you through the prospecting sequence best practices needed to create consistent … Read more

Sick of draining hours crafting the perfect email message? AI email assistants use the power of natural language processing to help write emails for you in seconds. In this comprehensive guide, we’ll explore the top 10 AI tools available to help you save time, improve email quality, and reclaim your productivity. You’ll learn key factors to look for when selecting an AI assistant, how to write effective prompts to steer your tool, and best practices … Read more

Sales experience. It’s often cited on resumes and during interviews as a top prerequisite for sales roles. But what exactly does “sales experience” mean, and why does it matter so much in advancing sales careers? This in-depth guide explores it all. You’ll learn how sales experience develops key selling skills through real-world practice, why recruiters value it, how to convey your background effectively, and tips to continue expanding your sales competencies over time. Whether starting … Read more