The Complete Guide to Personal Selling: Definition, Examples, and Best Practices
Personal selling gets a bad rap sometimes. Stereotypes of pushy, annoying salespeople persist. Some see it as a dying form of marketing rendered obsolete by digital self-service and automation. But as humans, we intrinsically crave personal connections and expertise. That’s why personal selling not only survives but thrives into the future – when done right. This comprehensive guide dispels myths about personal selling. It reveals the immense value uniquely human sales conversations deliver for both … Read more