Does your B2C marketing strategy align with how modern buyers actually make decisions? Understanding the buyer’s journey is crucial for guiding customers seamlessly from awareness to revenue. This comprehensive guide explores the key stages, content mapping, optimization tactics, metrics to track, and experiments to run that will transform your customer acquisition and experience. Follow our data-driven framework to maximize lifetime value and gain a competitive edge. Understanding the B2C Buyer’s Journey Stages The B2C buyer’s … Read more

Meetings don’t end when everyone leaves the room. Effective follow-up is the glue that transforms isolated meetings into an engine driving execution. Without proper follow-up, discussions lack impact, decisions are forgotten, and commitments fall through the cracks. In fact, according to Harvard Business Review, 71% of meeting follow-up items go uncompleted. This ultimate guide covers everything you need to know about meeting follow-up best practices. You’ll learn how to craft recap emails, track action items, … Read more

Want to optimize your marketing performance? Attribution modeling provides the key to unlocking data-driven insights to boost ROI. This comprehensive guide explores attribution concepts, models, challenges, best practices and more. Follow along to learn how advanced attribution strategies can transform marketing into a profit engine for business growth. What is Attribution Theory in Marketing? Attribution theory is a psychological concept that has become increasingly important in the world of marketing over the past decade. In … Read more

Sending that first professional email can be nerve-wracking. Following up feels awkward. And what if you don’t get a reply? Effective workplace email communication takes practice, but mastering these skills can elevate your career. Learn the insider tips and strategies for writing clear emails, following up politely, handling non-responses, and avoiding common mistakes. From crafting introductions to troubleshooting technical issues, this comprehensive guide has you covered. Ditch the stress and become an email pro! Crafting … Read more

Seeing “535 5.7.139 Authentication failed” when you try to send an email in Outlook can be incredibly annoying. Learn what causes this cryptic error code, how to fix it, and restore your outbound messaging capabilities once and for all! Sending an email seems like it should be one of the simplest things to do on a computer. You open up your mail client, type in the recipient’s address, write your message, and hit send. Email … Read more

How exactly does CCPA impact email marketing? What steps do marketers need to take to comply? This definitive guide examines CCPA’s provisions, consent best practices, and the future of privacy laws. Arm your email program for CCPA compliance and beyond. Understanding the California Consumer Privacy Act (CCPA) The California Consumer Privacy Act (CCPA) is one of the most comprehensive data privacy laws in the United States. It imposes new requirements on companies that collect or … Read more

Email forwarding causes failed deliveries? ARC to the rescue! Authenticated Received Chain (ARC) preserves email authentication across multiple hops. Learn everything about ARC including how it works, implementing ARC, best practices, and the future of this revolutionary protocol. What is ARC Authentication and How Does it Work? Email is a crucial communication tool for businesses and consumers alike. But it also comes with risks like spam, phishing, and spoofing attacks. That’s why methods like SPF, … Read more

Whether you’re a new sales rep or an experienced manager entering unfamiliar territory, the first 90 days in a role are critical for making your mark. Instead of fumbling through onboarding, you need a foolproof 30-60-90 day sales plan. This strategic blueprint will help you ramp up quickly, deliver results, and showcase your potential during the crucial three-month window that shapes perceptions. In this comprehensive guide, learn how crafting an organized 30-60-90 day plan can … Read more

Banging your head against the desk when another cryptic “550 5.7.54 SMTP; Unable to relay recipient in non-accepted domain” error pops up in your inbox? Don’t hit delete in frustration just yet – resolving these vague bounce back messages is completely achievable with the right troubleshooting approach. Join us as we demystify what exactly is causing these “550 5” errors, unpack the technicalities in plain English, and equip you with actionable solutions to finally fix … Read more

This guide equips you with all the spam prevention and removal techniques you need to keep your email list sparkling clean. Extinguish fake signups, engage real subscribers, and watch your email marketing thrive. What are Spam Signups and Why are They Harmful? Seeing a sudden spike in new subscribers may seem like cause for celebration at first. But before you break out the champagne, it’s important to determine—are these real people excited to hear from … Read more