Outsmarting OTAs starts with email. Boost hotel bookings through strategic marketing directly to guests. Use segmentation, automation and design to shape captivating campaigns. Then watch occupancy and revenue climb. Current State of Hotel Email Marketing Email marketing remains one of the most effective digital channels for hotels to connect with guests, nurture relationships, and drive direct bookings. However, simply sending mass blasts is no longer enough to cut through the noise. Today’s guests expect personalized, … Read more

Building a stellar sales team that skyrockets revenue growth takes more than just hiring some slick talkers. You need a strategic plan around structure, talent, technology, training, motivation and optimization. Follow this comprehensive guide to construct a sales squad that dominates your market. Define Your Sales Team Structure and Roles Building an elite B2B sales team starts with defining its structure and roles. This provides clarity on responsibilities and expectations for each team member. Approach … Read more

Is your email marketing program playing fast and loose with complex laws against spam? Do terms like “grey compliance” and “implied consent” leave you dazed and confused?This comprehensive guide breaks down exactly how to avoid grey areas and build an email list and send campaigns legally across global regulations. Set yourself up for delivery success – not lawsuits or blacklists. What is Grey Compliance Spam? Grey compliance spam refers to bulk email messages that are … Read more

Growth hacking is igniting startups and brands worldwide. But you can’t hack growth without the right tools and mindset to fuel sustainable traction. This definitive guide equips you with the ultimate arsenal of growth technologies to unlock rapid experimentation, turbocharge results, and delight customers.Discover the must-have growth hacking tools spanning every marketing discipline – from social media to SEO, automation to analytics, and beyond. We’ve done the digging to cherry pick the highest-impact platforms for … Read more

You spend hours meticulously crafting the perfect email marketing campaigns. Your messaging is tight. The offers are enticing. The designs are flawless. Then you hit send, anticipating those coveted opens and clicks. Chances are your emails are falling victim to spam filters, aggressive inbox providers, authentication issues, damaged sender reputation, or some other deliverability roadblock. You’re invested in success, yet low email deliverability silently sabotages ROI. The good news? Achieving excellent inbox placement isn’t about … Read more

Want to take your email marketing game to the next level? Unlock the full potential with Google Analytics email tracking. In this comprehensive guide, learn how to install tracking pixels, connect ESP data, monitor campaign performance, identify high-value subscribers, optimize deliverability, and exceed industry benchmarks. With Google Analytics, you have an all-access pass to optimize sends, personalize messaging, and maximize impact across every inbox. Implementing Google Analytics Tracking for Email Campaigns Now that you understand … Read more

Tired of lame old Gmail? Transform it into an email marketing powerhouse with GMass. Packed with mail merging, analytics, deliverability optimization, and more, it’s no wonder over 200,000 businesses rely on GMass. But should you? Learn why it’s so popular, how to maximize benefits, and explore top alternatives to find the best email marketing platform for your needs. Introducing GMass – A Popular Gmail Email Marketing Extension GMass is a handy Chrome extension that transforms … Read more

Sending email is easy – until bouncebacks and botched deliveries throw a wrench in the works. Get your envelopes and senders configured for inbox success with this complete guide to mastering email envelopes, senders, and returns. Email is supposed to be set-it-and-forget-it…right? Just hit send and your important messages magically appear in recipients’ inboxes. If only it were that simple. Between tangled envelope settings, cryptic bounce codes, jammed inboxes, and strict spam filters, your emails … Read more

Engaging prospects is an art and a science. Master both, and you hold the keys to the revenue kingdom.In this guide, you’ll learn battle-tested strategies to craft a winning B2B engagement strategy. We’ll cover how to research your audience, build genuine connections, orchestrate omnichannel journeys, develop rock-solid rules of engagement, implement the ideal sales model, and measure effectiveness. You’ll walk away with a blueprint for driving growth through strategic, metric-driven engagement across your revenue engine. … Read more

Ever feel like securing your organization’s email environment is a game of whack-a-mole against persistent threats? Randomware here, phishing there – as soon as you address one vulnerability, another pops up.Don’t despair! With the right strategies, tools and diligence, you can gain the upper hand. This comprehensive guide arms you with battle-tested tactics to lock down your mail servers and shut the door on attacks. We’ll cover everything from mandating TLS encryption to deploying a … Read more