Tired of bothersome bounced emails and autoresponders from nowhere flooding your inbox? Don’t let sneaky backscatter spam get one over on you! This comprehensive guide equips you with the knowledge to recognize, handle, and prevent backscatterer emails for good. Arm yourself with insider techniques to banish those pesky fake bounces and keep your inbox backscatter-free. What is a Backscatterer Email? Have you ever received an unexpected bounced email from an address you didn’t send to … Read more

Virginia made a splash by becoming the second U.S. state to pass comprehensive consumer privacy legislation. But how exactly does Virginia’s CCPA law impact businesses and differ from California’s original? This guide explains the VCDPA’s critical protections and obligations. An Introduction to Virginia’s CCPA Law Virginia made headlines in 2021 when it became the second U.S. state to enact a comprehensive consumer privacy law, the Virginia Consumer Data Protection Act (VCDPA). This groundbreaking legislation has … Read more

Want your emails to land in inboxes instead of the junk folder? Managing your suppression list is crucial for protecting your sender reputation and deliverability. This complete guide will teach you suppression list best practices to avoid issues, improve inbox placement, and maximize email ROI. What is an Email Suppression List and Why is it Important? Definition of an Email Suppression List You’re taking the time to carefully build your email list, meticulously craft engaging … Read more

Do you want bulletproof email authentication to stop phishing and spoofing? Then it’s time to become a DMARC expert!Implementing DMARC can be tricky. But mastering it is worth every ounce of effort. This comprehensive guide shares the exact steps to go from DMARC beginner to expert across implementation, reporting, training and more. Follow along and gain the email security superpowers all IT teams need in 2024. By the end, you’ll have the expertise to slay … Read more

Having your emails land in the spam folder is the worst. Without proper SPF and deliverability tracking, your hard work winds up totally ignored.But not to worry! This guide has you covered on everything from configuring SPF with Campaign Monitor to advanced monitoring techniques for getting your emails safely to the inbox. Why Proper SPF Configuration is Critical for Email Deliverability Have you ever gotten an email claiming to be from your bank or a … Read more

California passed groundbreaking privacy laws giving residents new control over their data. How do these regulations impact email marketing? Can your campaigns survive the CCPA? This comprehensive guide explores everything CCPA means for compliant emailing in the Golden State. Learn CCPA’s history, key provisions, step-by-step compliance checklist, and more – including how it compares with GDPR. Boost security, transparency, and subscriber trust. Discover the easy route to CCPA email success! An Introduction to California’s Consumer … Read more

Have you ever pressed send on an important email only to hear crickets in response? Annoying, isn’t it? Even worse is when your recipients call you raging about not receiving your emails. Not a great look. While your email campaigns are totally legitimate, overzealous spam filters don’t always seem to care. One minute you’re flawlessly building your subscriber list and designing compelling email copy. The next, your IP address lands on a blacklist and your … Read more

Uh oh – you just got added to the dreaded DRMX Blacklist! Now your emails are vanishing into the void. How can you escape this deliverability disaster and get your messages flowing to the inbox again? In this comprehensive guide, we’ll cover everything you need to know about recovering from and avoiding DRMX blacklisting. You’ll learn removal processes, remediation best practices, impacts of being listed, terminology, and much more. With the right prevention and mitigation … Read more

Following up over email is part skill, part strategy. While endless reminders risk annoyance, the right cadence of friendly, valuable nudes continues conversations and drives responses. Learn to walk the line. Why Follow Up Reminders Are Critical for Email Success Sending that first email is only half the battle. The real skill comes with effective follow-up to get the responses you need. Whether you’re chasing down a busy client, connecting with a recruiter, or reaching … Read more

For influencers, sponsored brand collaborations are the key to monetizing your online presence. But you can’t wait around expecting lucrative deals to just land in your lap. Crafting stand-out brand pitch emails is a crucial skill for proactively connecting with potential partners and securing collaborations with brands you admire. We’ve put together the ultimate guide to influencer partnership pitch emails. From email templates and examples to follow-up strategies and avoiding common mistakes, learn how to … Read more