Tired of leaving money on the table? Unlock the art and science behind upselling with this comprehensive guide covering everything from upsell strategy to common mistakes. What is Upselling and Why is it Important? Upselling is a sales technique that involves encouraging customers to purchase a more advanced, premium, or higher-priced version of a product or service. The goal is to get the customer to spend more in order to receive additional value and features. … Read more

Prospecting is a numbers game. The more leads you contact, the more deals you’ll close. But plain emails and calls can only get you so far in today’s noisy marketplace. To truly grab prospects’ attention, you need a bolder, more memorable form of outreach. You need video prospecting. In this comprehensive guide, learn how short, customized prospecting videos can catapult your sales strategy to the next level. Discover why video works, when to use it … Read more

Virginia made a splash by becoming the second U.S. state to pass comprehensive consumer privacy legislation. But how exactly does Virginia’s CCPA law impact businesses and differ from California’s original? This guide explains the VCDPA’s critical protections and obligations. An Introduction to Virginia’s CCPA Law Virginia made headlines in 2021 when it became the second U.S. state to enact a comprehensive consumer privacy law, the Virginia Consumer Data Protection Act (VCDPA). This groundbreaking legislation has … Read more

Sending that first “Hello World” email is a rite of passage when starting out in tech. While easy to take for granted, seamless transmission relies on robust authentication mechanisms happening invisibly behind the scenes. When protocols break down, cryptic errors like 550 access denied codes disrupt workflows. Before slamming the laptop shut in frustration, this guide will illuminate common webmail and SMTP authentication issues, along with practical troubleshooting techniques to restore email connectivity. From hardening … Read more

As a Mailchimp user, you may have noticed some contacts marked with a “Cleaned” status and wondered what it means. Maintaining proper email hygiene is crucial for deliverability, so understanding cleaned contacts in Mailchimp is key. In this comprehensive guide, we’ll explain everything about Mailchimp’s cleaning process – from the definition of a cleaned contact to automation tools for simplifying list cleaning. With the right hygiene strategy, you can keep your subscriber list clean and … Read more

Do you constantly feel overwhelmed, distracted, and stressed by your overflowing inbox? Do you worry about missing important messages that get buried? Email flagging can help. Flagging is a simple organizing feature that allows you to highlight your most essential emails so they don’t get overlooked. But what does it really mean to flag an email, and how do you use this tool effectively? This comprehensive guide will teach you everything you need to know … Read more

Ideal customers don’t just fall into your lap. Targeting and engaging them requires detailed customer insight and strategy. This complete guide will walk you through the crucial process of developing ideal customer profiles (ICPs) to laser focus your sales and marketing efforts for growth. Learn how to leverage ICPs as the cornerstone of winning more deals with qualified accounts. An ideal customer profile (ICP) is a detailed overview of your perfect target customer. It goes … Read more

Nothing raises blood pressure quite like getting an obscure error message while trying to check email or access an important website. That frustration worsens when the error is something meaningless like “535.” Just what does 535 even mean!? Is the server broken? Did I forget my password already? Am I being hacked‽ Before you panic and call tech support, take a deep breath. The ubiquitous 535 error is nowhere near as scary as it sounds. … Read more

From etiquette to templates, this comprehensive guide reveals insider tips toelevate your email game for personal and professional contexts. Learn the history, best practices, sample emails, and the future of electronic messaging. A Brief History of Email and How It Works Believe it or not, email has been around since the 1960s. Back in the day of mainframe computers and punch cards, ingenious engineers saw the potential for electronic messaging. Early networks like ARPANET allowed … Read more

Do you obsess over a cluttered inbox? Do mysterious spam filter gremlins make your blood boil? Get your email house in order with this comprehensive guide to taming your messages.We’ll explore the power of flagging for urgent emails, demystify authentication protocols, walk through domain setup, and drill into Gmail’s intricacies. Plus essential deliverability insights, key tools, and plenty of troubleshooting tips so you can Get Inbox Zero’d. Let’s flip the script on chaotic communications! Understanding … Read more