Nothing raises blood pressure quite like getting an obscure error message while trying to check email or access an important website. That frustration worsens when the error is something meaningless like “535.” Just what does 535 even mean!? Is the server broken? Did I forget my password already? Am I being hacked‽ Before you panic and call tech support, take a deep breath. The ubiquitous 535 error is nowhere near as scary as it sounds. … Read more

Sending email reliably is crucial for any web application. However, between transient Gmail queues, Nodemailer connection issues, throttling limits, and achieving deliverability at scale – it can quickly become a headache. In this comprehensive guide, we dive into troubleshooting common Gmail and Node.js email delivery problems. Learn how Gmail’s internal queuing and throttling work, optimize Nodemailer to avoid errors like ECONNREFUSED, handle issues with services like Mailgun, validate addresses to improve deliverability, and leverage tools … Read more

From etiquette to templates, this comprehensive guide reveals insider tips toelevate your email game for personal and professional contexts. Learn the history, best practices, sample emails, and the future of electronic messaging. A Brief History of Email and How It Works Believe it or not, email has been around since the 1960s. Back in the day of mainframe computers and punch cards, ingenious engineers saw the potential for electronic messaging. Early networks like ARPANET allowed … Read more

Are you curious about what marketing agencies actually do day-to-day? Want to understand how they are structured, generate revenue, win new business, and deliver results? Looking for tips on growing your own agency? This comprehensive guide will lift the curtain on the inner workings of marketing agencies. We’ll explore the types of agencies, services offered, org structures, business models, growth strategies, keys to success, reasons to hire one, and more. By the end, you’ll have … Read more

Does your email marketing seem to end up in subscribers’ spam folders or get lost in transit more often than you’d like? Maximizing email deliverability to reach inboxes takes work. Learn strategies to improve your email delivery rates with this comprehensive guide. What is Email Deliverability? When sending emails to a list of subscribers or customers, marketers often focus solely on the total number of emails successfully delivered. But there’s an important distinction between email … Read more

Email overload got you down? Struggling to keep all those chains of messages organized? Don’t despair – this guide will show you how conversational threading can rescue your inbox from chaos. Whether you’re on Gmail, Outlook, or another client, we’ve got you covered. Master the art of productive threading with actionable tips. Bid farewell to clutter and stay sane! What is an Email Thread? Email has become the communication medium of choice for both personal … Read more

Do you obsess over a cluttered inbox? Do mysterious spam filter gremlins make your blood boil? Get your email house in order with this comprehensive guide to taming your messages.We’ll explore the power of flagging for urgent emails, demystify authentication protocols, walk through domain setup, and drill into Gmail’s intricacies. Plus essential deliverability insights, key tools, and plenty of troubleshooting tips so you can Get Inbox Zero’d. Let’s flip the script on chaotic communications! Understanding … Read more

Tick tock. Tick tock. Do you hear that steady beat, dividing time into measurable intervals that give rhythm and structure to our lives? From the instant your alarm clock jolts you awake to the moment your head hits the pillow, time intervals influence everything we do. But have you ever stopped to truly understand the omnipresent time intervals underlying our days? Get ready to gain illuminating and empowering insight into the anatomy of time. In … Read more

Tired of wrestling with cryptic bounce messages and unsubscribes? VERP provides a clever way to optimize email deliverability through address encoding. Learn how it works and if it’s right for your program. What is VERP (Variable Envelope Return Path)? Dealing with email bounces and undeliverable addresses is the bane of most email marketers’ existence. Analyzing bounce messages to extract the failed addresses, then piecing together which records bounced can be tedious and time-consuming. But what … Read more

Whitelists act like bouncers for your digital assets, letting the good folks in while keeping the riff-raff out. But how exactly do they work? What are some whitelisting best practices? Can whitelisting go too far? This comprehensive guide decodes all you need to know about whitelists. Understanding Whitelists Whitelists are widely used across technology and business to control access and privileges, but what exactly are they and how do they work? Here is a comprehensive … Read more