The Complete Guide to Qualifying Prospects and Building Targeted Prospect Lists in 2023
Prospecting is the crucial first step in the sales process that lays the foundation for pipeline growth and revenue generation. But building targeted prospect lists and running effective outreach campaigns is both science and art. This comprehensive guide explores the ins and outs of qualifying and engaging prospects to master what many consider a “necessary evil” of sales. From leveraging intent data and referrals to crafting compelling cold emails, we’ll outline tactics and strategies to … Read more