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Forget pesky cold calls. Stop interrupting strangers’ days with unsolicited pitches. That’s not the path to sales success anymore.The inbound way is here. Inbound selling is transforming how modern businesses attract, engage and convert buyers. But what exactly does that entail? How can you implement a winning inbound sales strategy tailored to your business? This complete guide has you covered. We’ll unpack everything from inbound methodology, lead nurturing tactics, essential sales metrics to monitor, and … Read more

Want your emails to stop getting lost in spam and junk folders and consistently hit the inbox? This definitive guide explores proven inbox placement strategies to upgrade email deliverability. Learn how to accurately measure inbox placement rates, identify factors impacting your delivery, run inbox tests, optimize engagement, warm-up IP addresses, and implement top tools to keep your emails out of the spam trap. Follow these best practices to ensure your messages reach the only destination … Read more

Inside sales has exploded as remote work and digital-first buyer habits reshape industries. Is your sales team effectively nurturing and closing deals in the digital age? This comprehensive guide covers everything from building a scalable sales workflow to talent best practices, must-have tech stacks, and remote selling techniques to thrive now and in the future. Understanding Inside Sales and Its Rising Importance Inside sales has become an indispensable function for companies looking to drive revenue … Read more

Email and Excel are better together. Discover how to easily insert email content into Excel cells, attach Excel files to messages, or automatically email your spreadsheets. This guide covers clever Excel and Outlook integrations to collaborate through datasets.Whether you need to pull email data into a spreadsheet, distribute reports to colleagues, or build segmented mail merges, we’ve got you covered. Learn the smartest ways to combine emailing with Excel. Embedding an Outlook Email Message as … Read more

What is IP Reputation and Why Does it Matter? Your IP address is like your digital identity on the internet. The reputation tied to your IP is key for security and trust. Let’s explore what exactly IP reputation entails and why it’s important. Defining IP Reputation IP reputation refers to the trustworthiness of an IP address, based on its past behavior and activity online. An IP address earns a good reputation by consistently engaging in … Read more

Shared or dedicated? Striking the right balance between these two IP address configurations is key to building a high-performing email and web hosting infrastructure. In this comprehensive guide, we’ll decode the age-old dilemma between dedicated and shared IPs to help you make the optimal choice. Discover what IP addresses are, when to use each type, their security implications, impacts on email deliverability, effects on SEO, and much more. Get ready to become an IP address … Read more

Got an urgent email from a customer with their credit card number? You might think it’s no big deal, but read this before hitting reply! Email seems harmless enough for quick communication needs. Except sending sensitive customer payment information like credit cards via standard emailsystems can land your business in a complex maze of compliance issues, risky vulnerabilities and massive penalties prescribed by the Payment Card Industry (PCI). In this article, we’ll cover: If the … Read more

sending and receiving email is such a common part of our work and personal lives that we barely give it a second thought. But behind that simple act of clicking “send” lies a complex world of servers, protocols, authentication systems, and more that makes email possible.While most of us will never have to get into the nuts and bolts of how email infrastructure works, understanding the basics pays big dividends. When your business depends on … Read more

Your organization’s IP reputation is under attack. Strange traffic spikes are slowing your website, emails are getting flagged as spam, and you’re seeing unusual blacklisting alerts. Your stellar IP reputation is suddenly tanking – costing you customers and revenue.Sound far-fetched? Unfortunately, IP reputation attacks are an all-too-common threat facing modern enterprises. In this comprehensive guide, we’ll demystify these complex attacks – unpacking how they work, why they’re so damaging, and most importantly how to safeguard … Read more

Interactive emails are taking over inboxes everywhere. But how exactly do you create these engagement-boosting messages? This guide will explore everything from types of interactive elements to real-world examples, top creation tools, performance metrics, and more. By the end, you’ll have all the insights needed to start crafting emails that convert and captivate audiences. So let’s dive in to the exciting world of interactive email marketing! What are Interactive Emails and Why are They Important? … Read more