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Understanding decision makers is essential whether you are one yourself or need to influence them. Learn what makes an effective decision maker, common biases, key business decision making roles, and tools to master both individual and group choices. What Does “Decisional” Mean? The term “decisional” refers to something relating to or concerned with making decisions. A decisional role, for example, is a job function that involves making important choices that impact an organization. More specifically, … Read more

Communicating professionally doesn’t have to be stiff and robotic. Learn how adapting your style for formal audiences and situations can build trust and credibility. Understanding Formal vs Informal Communication Communication comes in many forms. From quick text messages to formal business reports, the way we communicate depends greatly on the situation and audience. Understanding when formal communication is appropriate and how to use it effectively is a key skill for success. Defining Formal Communication Formal … Read more

Spaces. Hitting the old spacebar key seems simple enough. But making whitespace behave on the web and in HTML? Not so much. Extra spaces collapse. Text wraps awkwardly. Words get orphaned on lines by themselves. It’s enough to make any web developer or email designer tear their hair out! Luckily the ` ` HTML entity swoops in to save the day. This magical little character lets you space things just right. But what exactly does   … Read more

Selling isn’t getting any easier these days. Between complex sales processes and demanding customers, it’s tougher than ever to meet quota. Thankfully, sales productivity tools can give your team the extra edge they need to excel. This guide will explore the diverse range of applications available to make your sales organization more efficient and effective. From automatically capturing information to predicting the best next actions using AI, today’s sales tech landscape offers amazing capabilities to … Read more

Transactional emails may seem like boring automated necessities. But properly leveraged, these workhorse messages become revenue rockstars that surpass conventional email marketing. This comprehensive guide explores the untapped potential within transactional emails to take your customer communications to the next level. We’ll illuminate what transactional emails are, why they’re invaluable, strategies and examples from leading brands, technical execution, and advanced tactics to maximize the value of every automated email you send. If you want to … Read more

Sick of constant busywork and an inbox full of unanswered lead emails? It’s time to step up your Salesforce game with marketing automation. Get ready to nourish each lead relationship, trigger personalized emails, and uncover data-driven insights—all without the grunt work. This guide explores the capabilities for next-level productivity, including real-time alerts, workflow automation, and interest-based segmentation. Learn how Salesforce tools like Pardot, Flow, and Einstein Analytics empower your team to focus on selling like … Read more

Are your Salesforce emails bland, inconsistent and time-consuming to create? Learn how to design beautiful templates for quick, effective customer communications.In this comprehensive guide, we’ll explore Classic and Lightning templates, the powerful drag-and-drop Email Builder, expert tips for engagement and deliverability, automating templates, and much more! Whether you’re in sales, marketing, or support, thoughtfully crafted templates will make communicating with customers a breeze. Let’s dive in and start supercharging your Salesforce emails today! An Introduction … Read more

Email marketing remains one of the most effective digital activities for engaging customers and driving revenue. For businesses using Salesforce, integrating email capabilities creates a powerful one-two punch.This comprehensive guide explores the email marketing potential within Salesforce. Learn how leaders activate CRM data to send targeted communications that nurture relationships. Discover tips to create high-converting email content, automation workflows, and metrics-based optimization – all within Salesforce. Whether you’re an email marketing specialist, CRM admin, or … Read more

Managing modern sales engagement across endless apps kills productivity. But businesses have discovered an easy solution—connecting Chrome extensions to their CRM. These tools unlock game-changing workflows across email, calendars and Salesforce. Read on to explore the top extensions that can 10x your team’s sales execution. Introduction Effective sales engagement is crucial for driving revenue and scaling your business. But juggling leads, maintaining productive conversations across multiple channels, and tracking results can be an overwhelming task … Read more

Want to unlock the power of marketing automation without breaking the bank? Zoho Campaigns brings affordable pricing plans and robust functionality together in one platform.In this comprehensive guide, we’ll explore Zoho’s pricing tiers, included features, workflow builder, and tips to maximize your email marketing ROI. Let’s dive in! Overview of Zoho Email Marketing Capabilities When it comes to email marketing, Zoho has all the boxes checked to help businesses reach their audiences. Between Zoho Campaigns … Read more